Bredemarket Blog
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John Bredehoft shares his expertise in writing persuasive Technical and Non-technical content here. His firm, Bredemarket provides content marketing and writing services to firms who need help, or who don't have the time to craft their own content.
Bredemarket Blog
3d ago
Are there/will there be too many Dollar Trees in or near Ontario, California? This used to be my Alpha Beta, a grocery store chain acquired by Kroger and Albertsons. Then it became a 99 Cents Only Store. (Actually a 99.99 Cents Only Store, but close enough.) And we know what happened there. Now this location ..read more
Bredemarket Blog
5d ago
In my post “Seven Essential Product Marketing Strategy and Process Documents, the August 30, 2024 Iteration,” I alluded to the fact that not all go-to-market efforts are the same. You can’t just slap a few things together in three days and say your go-to-market is complete. You need a plan on how you will go to ..read more
Bredemarket Blog
6d ago
Biometric product marketing expert. Modalities: Finger, face, iris, voice, DNA. Plus other factors: IDs, data. John E. Bredehoft has worked for Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and a host of Bredemarket clients. (Some images AI-generated by Google Gemini ..read more
Bredemarket Blog
6d ago
I’ve railed against copying the competition with “me too” messaging…and this morning I ate my own wildebeest food and did something about it. While Bredemarket usually doesn’t mark significant dates, I observed 9/11 on my social channels. While 9/11 is relevant worldwide, it is especially relevant to Bredemarket’s identity/biometrics customers because of its revolutionary impact ..read more
Bredemarket Blog
1w ago
LHC shared this bit of history from the advertising world. If you don’t remember, “Why ask why? Try Bud Dry” was a short-lived advertising tagline from a short-lived Budweiser product from some short-lived part of the early 90s… But “why ask why” is not just an old advertising slogan. It’s also an excellent question in ..read more
Bredemarket Blog
1w ago
Remember my August 30 post about seven essential product marketing strategy and process documents? Well, I posted a follow-up on LinkedIn (as part of my “The Wildebeest Speaks” series) about one of those seven documents. If you’re not already following Bredemarket on LinkedIn (why not?), be sure to read “A Deeper Dive Into Positioning,” and ..read more
Bredemarket Blog
1w ago
KYR = Know Your Recruiter. My two most popular LinkedIn posts over the last two weeks discussed scammy SMS texts I received from people who claimed to work for Randstad and Indeed but clearly did NOT. THIS post clearly won’t garner tens of thousands of impressions, but it’s much more important: how do you differentiate ..read more
Bredemarket Blog
2w ago
Due to the nature of my business, Bredemarket doesn’t usually get involved in strategy. The clients set the strategy, and I fill the tactical holes to execute that strategy. But I recently welcomed the opportunity to envision a strategy to achieve a strategy, and in the process defined seven essential strategy documents to kick off ..read more
Bredemarket Blog
3w ago
(NOT part of the biometric product marketing expert series) Friction is bad. I know some people think that friction is good, because if you tolerate the friction to get to the thing, then you must really want it. But more often than not, friction is bad. Which is why when I create a reel, I ..read more
Bredemarket Blog
3w ago
KYC stands for Know Your Customer. So I guess KYI stands for Know Your InMailer. My broad and rich skillset This afternoon I received an email and a LinkedIn InMail from “Alice Ives,” purportedly with Maharah according to her profile. She wanted to tell me about an opportunity. “Your broad and rich skillset will be ..read more