Bredemarket Blog
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John Bredehoft shares his expertise in writing persuasive Technical and Non-technical content here. His firm, Bredemarket provides content marketing and writing services to firms who need help, or who don't have the time to craft their own content.
Bredemarket Blog
17h ago
Unlike the other rumors over the last few years, this is official. From IDEMIA: “IN Groupe and IDEMIA Group have entered into exclusive negotiations regarding the acquisition of IDEMIA Smart Identity, one of the three divisions of IDEMIA Group.” But discussions are one thing, and government approvals are another. By the way, IN Groupe’s sole ..read more
Bredemarket Blog
2d ago
I don’t create content THAT quickly. But I do prioritize iterative action. (Just don’t look at my draft 0.5.) Original video on Instagram ..read more
Bredemarket Blog
2d ago
One of Bredemarket’s services is case study writing—I wrote a dozen case studies for one client alone. But what is a case study? Here’s how HubSpot defines the purpose of a case study: “In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they’re making a ..read more
Bredemarket Blog
2d ago
Then there was the time I was performing U.S. go-to-market activities for a global identity/biometric offering ..read more
Bredemarket Blog
6d ago
Are there/will there be too many Dollar Trees in or near Ontario, California? This used to be my Alpha Beta, a grocery store chain acquired by Kroger and Albertsons. Then it became a 99 Cents Only Store. (Actually a 99.99 Cents Only Store, but close enough.) And we know what happened there. Now this location ..read more
Bredemarket Blog
1w ago
In my post “Seven Essential Product Marketing Strategy and Process Documents, the August 30, 2024 Iteration,” I alluded to the fact that not all go-to-market efforts are the same. You can’t just slap a few things together in three days and say your go-to-market is complete. You need a plan on how you will go to ..read more
Bredemarket Blog
1w ago
Biometric product marketing expert. Modalities: Finger, face, iris, voice, DNA. Plus other factors: IDs, data. John E. Bredehoft has worked for Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and a host of Bredemarket clients. (Some images AI-generated by Google Gemini ..read more
Bredemarket Blog
1w ago
I’ve railed against copying the competition with “me too” messaging…and this morning I ate my own wildebeest food and did something about it. While Bredemarket usually doesn’t mark significant dates, I observed 9/11 on my social channels. While 9/11 is relevant worldwide, it is especially relevant to Bredemarket’s identity/biometrics customers because of its revolutionary impact ..read more
Bredemarket Blog
1w ago
LHC shared this bit of history from the advertising world. If you don’t remember, “Why ask why? Try Bud Dry” was a short-lived advertising tagline from a short-lived Budweiser product from some short-lived part of the early 90s… But “why ask why” is not just an old advertising slogan. It’s also an excellent question in ..read more
Bredemarket Blog
1w ago
Remember my August 30 post about seven essential product marketing strategy and process documents? Well, I posted a follow-up on LinkedIn (as part of my “The Wildebeest Speaks” series) about one of those seven documents. If you’re not already following Bredemarket on LinkedIn (why not?), be sure to read “A Deeper Dive Into Positioning,” and ..read more