The Power of Images in Dental Marketing: A Picture Perfect Strategy When we discuss digital marketing for dental practices, the importance of a website’s aesthetics and visuals cannot be overstated. Let’s dive into the significance of choosing the right images for a dental practice website, and why this matters for attracting new patients. Why Are... The post Harnessing the power of images in your dental website and marketing appeared first on Carolyn S Dean ..read more

There’s nothing like the New Year that makes you reevaluate everything. Your dental marketing might be in a bit of a rut or you didn’t achieve what you planned in 2022. So now is your chance to reboot your practice and make some marketing New Year’s resolutions for 2023. We believe that every practice is... The post 5 Dental Marketing New Year’s Resolutions For 2023 appeared first on Carolyn S Dean ..read more

Calculating your patient lifetime value Lifetime value (LV) is a determination of the financial value a patient brings in over their ‘lifetime’ with your practice. The key to understanding LV lies in the recognition that a patient does not represent a single transaction but a relationship that is far more valuable than any one-time exchange. However,... The post Calculating your patient lifetime value appeared first on Carolyn S Dean ..read more

Dental marketing planning Successful dental practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success cannot be measured. What are the goals for your dental practice? The aim of your dental marketing plan is to achieve the goals set by your business.... The post How to set realistic goals for your dental practice appeared first on Carolyn S Dean ..read more

In today’s digital era, dental practices in Australia are leveraging artificial intelligence (AI) tools to enhance their marketing efforts and streamline operations. The use of AI technology offers numerous benefits, including improved patient communication, personalized marketing strategies, and increased efficiency. In this blog post, we will review the top AI tools that dental practices can... The post 3 Artificial Intelligence Tools to Boost Your Practice’s Dental Marketing appeared first on Carolyn S Dean ..read more

As a dentist, you know that marketing your practice is essential to attracting and retaining patients. However, creating high-quality marketing content can be time-consuming and resource-intensive. That’s where artificial intelligence (AI) and ChatGPT come in. These cutting-edge technologies can help you to generate high-quality marketing content quickly and efficiently, freeing up your time and resources... The post How ChatGPT and Artificial Intelligence Can Revolutionise Your Dental Marketing appeared first on Carolyn S Dean ..read more

The value of patient retention Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients,... The post How To Solve Your Dental Patient Retention Worries appeared first on Carolyn S Dean ..read more

Establish Credibility and Build Trust with a Great Dentist Bio Your dentist bio is a critical part of your marketing strategy. It establishes your practice’s credibility and builds trust with potential patients. A well-written bio provides an opportunity to showcase your dentist’s expertise, qualifications, and personality, helping patients feel comfortable and connected to your practice.... The post Dentist Bio: The Key to Standing Out appeared first on Carolyn S Dean ..read more

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A Beginners Guide To Using Hashtags for Your Dental Social Media Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. Here is some info about what hashtags are and why you need them! What are #hashtags? A word that beings... The post How To Use Hashtags for Your Dental Social Media appeared first on Carolyn S Dean ..read more