For a B2B sales team it’s really important to judge correctly the mind of the recipient when sending follow up sales emails. The path to a sales contract is tortuous and certainly not linear. There are many places where a poorly written sales email can foul your pitch. Marketing and sales need to collaborate with […] The post Copywriting sales follow up emails appeared first on Creative Agency Secrets. No related posts ..read more

I write copy for a living. I write a lot.  Words, words, words. Each project is designed to fit into a particular desired outcome within a marketing strategy and tactical framework. I say that so you understand context. Context in writing is both important and valuable – but more about that later. How I write […] The post My copywriting process explained appeared first on Creative Agency Secrets. No related posts ..read more

Writing tone of voice aligned with brand values is a powerful marketing tool. This email is so powerful because the structure of this message is aligned to brand values open Reminder of their mission  Then acknowledge pain New tools that support their community Sign off with a humble acknowledgement The full text Dear SoundCloud Creators, Since our […] The post Analysis of CEO message to customers appeared first on Creative Agency Secrets. No related posts ..read more

Event invite copywriting – a “before” and “after” comparison. First I analyse each paragraph – what’s it about? The draft I was sent was structured like this – The Promise – Sow Doubt – Question (which will be answered) – List of Sales Points – Speakers & event details When I finished rewriting it, the […] The post Event Invitation Copywriting appeared first on Creative Agency Secrets. No related posts ..read more

Today I got a lesson about writing in plain English. Write clearly, say what you mean…. AND most importantly, write what you want the reader to DO at the start of the sentence. We were working on getting email newsletter sign ups. “What’s your best email if you’d like to get our weekly newsletter? It’s […] The post Grow email newsletter sign ups appeared first on Creative Agency Secrets. No related posts ..read more

I love the Olympics – it’s been my “thing” since Sydney and I have travelled to watch most of the Games since that time. And I follow a lot of sport on social media as well – so when I saw Paris 2024 had a Twitter account, I started to follow them too. It’s two […] The post When the Olympics can’t use good English appeared first on Creative Agency Secrets. No related posts ..read more

I teach a lot of my clients how to use freelance platform marketplaces as a way to find good marketing support contractors. Upwork is a popular platform. But getting the best out of it depends on one very important skill – briefing. How to brief a marketing job A well-briefed job produces the desired output […] The post Confident Briefing on Upwork appeared first on Creative Agency Secrets. No related posts ..read more

Take a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link. I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension […] The post Click Analysis to raise ROI appeared first on Creative Agency Secrets. No related posts ..read more

Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […] The post Copywriting to shorten marketing messages appeared first on Creative Agency Secrets. No related posts ..read more