It’s like the wild west out there in the land of copywriting quotes.  Except without the guns, the saloons, the damsels in distress and anything vaguely related to the wild west. But, there is a lot of price slinging going about in the dusty recesses of the internet. And who’s to know what one should be paying for a good quality copywriter? How much does a copywriter cost? Let’s stride on in, don our studded vests and get amongst it Copywriting Prices Vary WILDLY Anyone can smack the word ‘copywriter’ on their resume, so there’s no standardised pricing for copywriters.  Basical ..read more

Your homepage is like your handshake. If it’s limp, weak or carries on for far too long…it’s gonna be hard to salvage that first impression with follow up conversation. Here are 5 simple steps to optimise your homepage’s copywriting…so you can keep customers reading, point them in the right direction, then let it do its #1 job… …sell your stuff. 1. Use Scannable Headings You’ve heard it, I’ve heard it, and your buddy who didn’t make it past Grade 2 reading heard it.  80% of readers will only read the headings on your website.  This means that you need to strategically plan and write ..read more

Should you use ChatGPT to write your website’s copy? Well, that depends. But before I explain who should be investing in a copywriter, and who should be saving pennies with ChatGPT, let’s ask the robot himself. Herself? Themself?  (note to self: must ask robot to clarify pronouns). And I’ve gotta be honest, I was thrilled by its response.  Not just because it’s saved me a lot of time on this blog, but because our reasoning was beautifully aligned.  Maybe robots and humans can coexist peacefully after all.  I’ll let the movie directors know.  Here’s what ChatGPT had to ..read more