Folio Blog
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Folio Blog is regularly updated with insights and resources. Grab the latest practices, thinking, and 'how to' in B2B content marketing and communications. Folio is a creative copywriting agency with a special focus on corporate journalism and marketing communications for high-value products and services.
Folio Blog
2w ago
Building authority in your industry is based on trust and value. With today’s channels, businesses can scale their expertise and position themselves as leaders. This series explores how strategic branding and communication can help you stand out ..read more
Folio Blog
2w ago
Humans love to tell and listen to stories. From childhood, storytelling has been a natural way for us to connect and converse – a fundamental part of our daily lives, and business stories are no different ..read more
Folio Blog
2w ago
Architects and specifiers are looking for the bare facts, with no spin. When product selection is tied so closely to professional reputation and risk, they take this assessment process seriously and have no patience for inflated claims or greenwashing ..read more
Folio Blog
2w ago
Creating great content is key to B2B digital marketing success. And a content calendar is the best way to plan it, execute it, and track it ..read more
Folio Blog
2w ago
Learn how to create a more powerful capability statement to express your true worth and stop being bypassed for companies who explain their value better ..read more
Folio Blog
2w ago
The truth is that continually creating new content – whether it’s for your blog, or another marketing channel – takes up a lot of valuable time. The smart solution is simply to make your content go further ..read more
Folio Blog
2w ago
When you write for your own channels, you need to feel confident you are using consistent and approved styles. This writing style guide is short and sweet – a practical tool for everyday use ..read more
Folio Blog
2w ago
Keeping your blog active takes time and effort, but the rewards can be substantial. Well-written articles build profile, reputation and relationships, and provide rich content for all your marketing channels ..read more