BBC Leans on Co-Production Deals to Boost Content Horsepower
VideoWeek
by Tim Cross
1d ago
Managing relationships with international streaming services is a delicate balancing act for European broadcasters. On the one hand these large, well funded streamers are major competitors for audiences’ attention – as well as ad revenues and users’ subscription budgets. On the other hand, licensing content to these players can be a very valuable source of income, particularly vital during a tough market for broadcasters. While the BBC isn’t reliant on ad revenues, it’s having to rethink its commercial strategy given real term cuts to its budget over the past ten years, and the prospect of a w ..read more
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IPL Becomes Fastest-Growing Sports Property
VideoWeek
by Dan Meier
2d ago
The Indian Premier League (IPL) has been identified as the world’s fastest-growing major sports property by Omdia, as the cricket league’s media rights continue their fast-paced upswing. According to the research firm’s report, ‘Why 2024 could prove to be a high-water mark for the Indian Premier League’, the IPL’s latest five-year contract that commenced in 2023 is worth $1.2 billion per year. This means the rights have more than doubled in value since 2018, when Disney paid $2.55 billion for the full five years. Omdia calculates that IPL rights are worth $16 million per game, higher than the ..read more
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TV Tunes in to Sustainable Advertising
VideoWeek
by Dan Meier
2d ago
This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising can help build a sustainable economy, and identifies some of the companies helping the industry make progress towards net zero emissions. One of the key takeaways from the book is the important role that TV can play in those decarbonisation efforts, b ..read more
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Mail Metro Media Monetises TikTok Success with New EDITS Offering
VideoWeek
by Tim Cross
3d ago
Mail Metro Media, which sells ads for the Daily Mail, Metro, i, and New Scientist among others, has launched a new vertical video partnership offering called EDITS. The sales house says EDITS will use content creators from its editorial team to create and deliver vertical video story clips which will run across its channels. Short-form social video has been a major focus for the Daily Mail in particular, and this new product will help the newspaper monetise an otherwise hard-to-monetise channel. Advertisers using EDITS will choose from one of five key video treatments, which Mail Metro Media s ..read more
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CTV to Generate $20 Billion in US Ad Revenues This Year
VideoWeek
by Dan Meier
3d ago
Connected TV is set to amass $20 billion in US ad revenues this year, according to the latest forecast from Brian Wieser, principal of consultancy Madison and Wall. The economist projects 18 percent growth for CTV in 2024, and the same rate of growth during the first quarter. Wieser defines CTV as digital extensions of traditional media and other professionally produced content which is primarily viewed in the living room, as opposed to on a phone or PC. The channel will represent 29 percent of all TV advertising in 2024, according to the forecast.  But national TV (excluding politic ..read more
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The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios
VideoWeek
by Tim Cross
6d ago
In this week’s Week in Review: TF1+ goes international, Disney inks deals with The Trade Desk and DV360, and Apollo bids for Paramount Studios. Top Stories TF1 Plans International Launch for its Streaming Service French broadcaster TF1 is planning an international rollout for TF1+, its newly revamped streaming service, CEO Rudolph Belmer announced at the Series Mania Forum this week. The service will be launched in French speaking international markets starting this year, with Belgium and Luxembourg first on the list, and Switzerland and other French-speaking markets to follow. European broadc ..read more
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Retail Media to Make Up One-Fifth of US Ad Spend This Year
VideoWeek
by Dan Meier
1w ago
Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The market intelligence company’s inaugural quarterly US Ad Market Outlook Report forecasts spending across CTV, social media and retail media, with the latter set to grow 30 percent in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. Over $20 billion of spend is expected to go to offsite programmatic retail media advertising this year, up $7.5 billion on 2023. A ..read more
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Publicis Launches Revamped Retail Media Offering ‘Epsilon Retail Media’
VideoWeek
by Tim Cross
1w ago
Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago. Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data. Epsilon has been a key part of Publicis’ growth streak in recent years, and Publicis hopes its ..read more
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Publishers Look to Diversification Amid Falling Video and Display Revenues
VideoWeek
by Tim Cross
1w ago
UK digital publishers’ overall revenues fell by 1.8 percent year-on-year in Q4, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, driven by falling online video and display advertising revenues. And while there were some positive signs among the results, the report’s authors described it as a “wake up call” for publishers that they should lean too heavily on major ad revenue streams. The DPRI’s data is based on a survey of 13 UK digital publishers, including nine B2C publishers and four B2B publishers. Across these pu ..read more
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Cost and Content Fatigue Are Bringing SVOD Viewers Back to BVOD, Research Finds
VideoWeek
by Dan Meier
1w ago
UK consumers are looking less to SVOD services as their first port of call when looking for video content, according to research consultancy MTM, with live TV and BVOD services reportedly making a resurgance. The consultancy’s latest ScreenThink report showed a 13 percent decline in the number of UK viewers turning to SVOD services first. For the 25-34 demographic, 45 percent of consumers prioritised SVOD services in Q2 2022, falling to 32 percent in Q4 2023. The study noted that Gen Z (16-24) were moving away more rapidly from SVOD-first behaviour, dropping from 38 percent in Q2 2022 to 24 pe ..read more
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