"The 7 Virtues hits on all trends like radical transparency; they have aromatherapy benefits in their fragrances; they often speak about mood enhancements - these are the things Gen Z really cares about." -Vogue Business Click on Article to View pdf ..read more

2023 was an incredible year for The 7 Virtues. It was a year of growth, transformation, and major milestones. We launched two new perfumes in 2023 - Coconut Sun and Cherry Ambition. These have become instant classics in our collection - thank you to our wonderful community for supporting these perfumes. They have been incredible opportunities for our team to learn and grow. @the7virtues What a year its been - we cant wait for 2024! ?? #perfume ♬ original sound - The 7 Virtues Our mission in 2023 continued to be empowering women and girls by helping end period poverty. Working with Charity Wat ..read more

The sweet smell of success Did you know we created Cherry Ambition as a tool to help you achieve your goals and advance your life? You can be your most ambitious and successful self when you wear this perfume, thanks to the power of scent association. Scent association is how we associate a smell with a person, place or thing. A Harvard Gazette article titled “What the nose knows” says smell and memory are closely related because of the brain’s anatomy. “Odors take a direct route to the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory,” says ..read more

The most beautiful model is a role model. Michelangelo, one of the greatest artists, believed that beauty is expression over form. His art was based on the expression of the sculpture being more powerful than the form of the sculpture. Observe the expression of each of the great philosopher’s works of art. He extended this to humankind – that our expression is our beauty, not our form. And he defined our expression as our power and our dignity. That’s our true beauty, which supersedes any beauty trend we follow today. Depending on what era you grew up in, the trends of that time likely influe ..read more

Perfumes can help you smell and feel good.   Your diffuser can’t come with you everywhere, but thankfully your perfume can. Have you ever noticed how each of The 7 Virtues’ perfumes has its own set of aromatherapeutic benefits? Under the two words “Best For,” you’ll find a list of how your fragrance can make you enhance your mental well-being while simultaneously helping you smell how you desire. At The 7 Virtues we love aromatherapy because it’s a fun, gentle way to improve your mood and overall wellness. Each of our perfumes comes with its own unique aromatherapeutic blend, and when co ..read more

How Days For Girls can help in your own community.. Last week, we talked about our brand’s mission to end period poverty by partnering with Days for Girls. We want to dive further into their cause and talk about changes you can make to advance menstrual equity in your own community. When women and girls have reproductive rights and autonomy over their own body, they are able to have a better education, and use their education to become change makers. This is the goal of Days for Girls, an award-winning non-governmental organization. “Days for Girls works to eliminate the stigma and limitation ..read more

Ending war begins with ending period poverty. Empowering others is in the DNA of our brand, and the reason why Barb founded The 7 Virtues.  When her best friend Trevor Greene, a soldier serving in the military, was wounded on his mission to liberate women and girls in Afghanistan, Barb took on his mission of peace while he healed. Sourcing legal orange blossom and rose essential oil crops freed Afghan farmers from the illegal poppy crop and liberated their daughters from becoming young opium brides. Barb has taken her philosophy of equality and empowerment around the world to Haiti, Rwan ..read more

"If one oversteps the bounds of moderation, the greatest pleasures cease to please." - Epictetus In our last philosophy series article, we discussed how to implement the virtue of Wonder into our lives by asking great questions. This week, we are going to discuss Balance, the second virtue Barb Stegemann discusses in her self-published book “The 7 Virtues of a Philosopher Queen.” Balance in life is easier said than done – we all live stressful lives and seeking out small pleasures can make us feel better. There’s nothing wrong with getting a quick dopamine boost. However, overindulgence is an ..read more

“To wonder is to ask great questions of yourself – and that is philosophy in action!” - Barb Stegemann Our clean perfume company — The 7 Virtues — began as a book called “The 7 Virtues of a Philosopher Queen.” In that book, CEO and founder Barb Stegemann demonstrates how these seven virtues – Wonder, Balance, Truth, Courage, Justice, Wisdom, and Beauty – can help women lead and live in an illogical world. Using the guidance within her book, Barb was able to transform The 7 Virtues into the clean and ethical fragrance brand we know today. Apart from using the cleanest ingredients — including s ..read more

They’re so easy. There are few things quite like spritzing on your favourite perfume. The moment its scent settles into your skin and you take that first sniff has the power to set your mood for the day, and you likely want its trail to linger until the end of the day. However, it’s common for a fragrance to fade over time, which isn’t ideal. After all, if you’re taking time to build your fragrance wardrobe or scope out your signature scent, you want it to last all day. Thankfully, there are many tips and tricks you can do to make your perfume linger for hours. We have decades of fragrance ex ..read more