Marketing optimization: How to do it right and increase your ROI
OutSmarts Blog
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2w ago
There’s a myriad of digital tools and artificial intelligence sneaking their way into our lives. Many businesses fear that without dedicating significant (human) time to their marketing, these tools and AI will compromise your brand personality and ethics.  ..read more
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Why Is Google Search Console Important for SEO?
OutSmarts Blog
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5M ago
In this article, we will give you a quick primer on the free Google Search Console tool and how it can help boost your SEO strategy on Google.  ..read more
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Digital Marketing Strategy Case Study – Arbourside Court
OutSmarts Blog
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6M ago
Court is an independent retirement living residence in Surrey, BC. Their dedicated staff provides supportive services to help residents enjoy retirement to its fullest.  ..read more
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Your X (formerly Twitter) Feed Sucks – Here’s How To Fix It
OutSmarts Blog
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7M ago
We attribute this to the quality (or lack of quality) of the content being posted by many brands and companies. Have you fallen into the “just post everything to Twitter” trap?  It’s OK because we will share our top 11 tips to fix your X (Twitter) App.  Twitter was bought by Elon Musk in 2022, the platform seems to have lost its value (in our opinion).  ..read more
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Inspired Blogging – 11 Tips To Get The Blog Juice Flowing
OutSmarts Blog
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8M ago
Are you struggling to get inspired to write your next blog post? Publishing a regular weekly, bi-weekly, or monthly blog can cause you to experience “blog writers’ fatigue.” It’s common but something we’ve got some tips to help you overcome.  ..read more
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Google Reviews – How (and why) To Get More Reviews for Your Business
OutSmarts Blog
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8M ago
Have you ever received a bad review of your business? If you’ve put your heart and soul into your business, receiving a negative review on Google Reviews can feel like a punch in the gut. It can also hurt your brand reputation ..read more
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Ethical Digital Marketing—How to Do it Responsibly
OutSmarts Blog
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9M ago
The online world has opened up many new opportunities for digital marketers, but not all businesses use it honestly or ethically. When it comes to marketing your business, doing it ethically and responsibly can earn you the respect of your customers and prospects and has the potential to earn you more clients and increased revenue ..read more
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Website Accessibility Checklist: Make Your Small Business Website ADA Compliant
OutSmarts Blog
by
10M ago
You want your website to be easy to navigate and find information no matter the ability of your visitors. Google’s complex algorithms can pick up on certain website accessibility features (which we’ll discuss in this article). If these features contribute to a positive user experience, they can help you rank higher in search results.  ..read more
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Case Studies – Unlock the Hidden Gem in Your Marketing Toolbox
OutSmarts Blog
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10M ago
Blog posts are great. You know that, you’re reading this! However, case studies can be a more versatile and personal way to tell the story of the impact your business has and the problems you solve for clients ..read more
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Finding Great (And Legal) Images for Your Website and Social Media
OutSmarts Blog
by
10M ago
In this article, we’ll share how to find stock images you are legally allowed to use and share a few of our favourite free stock photo websites ..read more
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