How & Why We Write Content for SEO Success ..read more

As a search engine, Google’s aim is to get information to their users quickly and easily. In an attempt to do just that, the search engine has been experimenting with answer formats for quite a while. And, while featured snippets (initially referred to as “Answer Boxes”) have been knocking around for a while now, optimizing for that search feature has been a source of many myths and misunderstandings ..read more

With the explosion of online content driven by SEO, unlimited 'shelf space' for content and the rise of content marketing, curation of online content is going to continue as one way to give the better content longer life and more organic visibility.  ..read more

To stay competitive, it is necessary to routinely take a step back and carefully evaluate your website. A website audit involves identifying pages that need improvement and carrying out those changes to ensure your site continues to maintain organic search visibility ..read more

Your website is an extension of your business and it needs to be defined using content and context so that both search users and search engines, like Google, can understand what it is you do and sell. This is one of the many segments that make up Search Engine Optimisation ..read more

SEO continues to change as search engines keep changing. But why do search engines change? Because they want to provide better results to the people using their search engine ..read more

Search engine optimisation is a broad term that can include lots of tactics and techniques, most of which are actually never-ending. Not all SEO advice can be too actionable. Things like “Create great content” and “Get great links” are easier said than done ..read more

They say that knowledge is power, and there’s a lot of truth to that, but you could say something different about the world of ecommerce: that knowledge is money. The more you know about what your customers want, how they act, and what drives them, the more effectively you can market to them, cater to their needs, and drive them to convert ..read more