In a competitive landscape, SEO is key to getting your business noticed by consumers. While many trends may come and go, SEO is one of the prominent digital marketing activities that has stayed because of its ability to generate positive returns. Each day, Google processes 8.5 billion searches online. Businesses that don’t capitalise on these numbers are losing out on potential customers who could go to their competitors instead. But what is SEO? And how is it essential to your business? Let’s explore more in this article. What is SEO? SEO, or Search Engine Optimisation, is the process o ..read more

Are you struggling to attract more visitors to your website? Is your website’s slow loading speed costing you valuable customers?  Well, worry not! We’re going to dive into the world of WordPress speed optimisation and show you how to make Google fall head over heels for your website. So, grab a cup of coffee, sit back, and get ready to supercharge your online presence. What is WordPress Speed Optimisation? Picture this: you stumble upon a website that takes ages to load. Frustrating, right? Well, that’s where WordPress speed optimisation comes into play. It involves a series o ..read more

In today’s digital age, establishing a robust online presence is vital for every business owner. One powerful tool you can leverage is a Google Business Profile. This used to be called. Google My Business. By creating an online profile, you can showcase essential information about your business, engage with your target audience, and enhance your visibility on Google searches. This comprehensive guide, will walk you through the process of creating a Google Business Profile. Get ready to boost your online potential! Be Seen, Be Heard and Be Found 1. Understanding the Benefits of a Google Bu ..read more

In the rapidly evolving digital landscape, staying ahead of the game is crucial for businesses looking to establish their online presence. With search engine optimisation (SEO) being a cornerstone of digital marketing, it’s essential for business owners and decision-makers to be well-versed in the latest strategies. Below we’ll explore six must-do’s for SEO in 2023 and 2024 that can help you boost your visibility, engage your audience, and ultimately drive more traffic to your website. 1. Develop a Visibility Growth Strategy To thrive in the online world, you need to be seen, heard, and ..read more

In the fast-paced and highly competitive world of digital marketing, achieving a prominent online presence is not merely a desire but an essential strategy for businesses to thrive. Search Engine Optimisation (SEO) is the cornerstone of this strategy, determining how effectively a website ranks in search engine results. However, ranking for a limited number of keywords has emerged as a failed SEO strategy. As an SEO strategist, I often see clients pursuing an SEO strategy focused solely on ranking for just a handful of keywords – usually somewhere between 3 to 10 target keywords (SEO strat ..read more

Should I hire someone to do my SEO, or go it alone? Running a business, whether it’s your own small business or coming on board to a larger company and finding yourself in charge of the decision of whether to hire a SEO company or learn the skill yourself can be confronting. We talk to a lot of business owners who are tossing up between these choices, and so we have decided to put together this quick guide to approaching the decision with the age old staple – a pro/con list. It might seem a little simplistic at first, but being able to break down a troubling question into easily comparable ..read more

Social media management is the process of handling and organising all aspects of a company’s social media presence. It involves managing different social media platforms, such as Facebook, Twitter, and Instagram. The basics of social management include creating and scheduling posts, engaging with followers, and monitoring performance. Publish flawlessly. Analyze Effortlessly. Engage Authentically. To effectively manage social media, it’s important to understand the essentials. One of the extensive factors in social media management is analysing data and patterns. With the help of reports ..read more

Business Owners Need to Know: how much does SEO cost in NZ? SEO can play a significant role in the success of almost any business, even if they don’t focus on web based sales (but more on that example below!). Every SEO business in NZ has a different starting point in terms of cost, and it also depends on the scale of website, existing website issues, geographical reach, and the goals of the client. The typical monthly average cost of SEO in New Zealand is between $1,000 and $5,000 per month. In cases where a one off SEO project is needed, it also heavily depends on the full scope of the S ..read more

Why do SEO services cost a lot? When you look at a business and all those business associated costs, it’s important to look at each one and ask if its really necessary for it to be so high – and one of the things that gets questioned more than others is SEO services. We actually get asked a lot, why is SEO so expensive? Don’t worry, we’re used to it! There’s a few reasons why SEO wears the price tag it does, and by delving into the intricacies of SEO’s complexity, the specialized skills it demands, the investment in cutting edge tools, and the ongoing efforts required for sustainable resul ..read more

There’s a lot that goes into considering if an SEO Freelancer is the way to go – let’s break them down. In our current gig economy and the freelance world is expanding rapidly, it’s a common question amongst business owners to wonder about how much they should rely on freelancers and SEO is no different. Are there good SEO freelancers? Yes, of course, there are many highly skilled and reliable SEO freelancers. Are there bad SEO freelancers? Unfortunately, yes. Especially after 2019 and the extended time at home that many endured, hobbies and at home crafts exploded in popularity and a grea ..read more