SEO might seem like a whirlwind of constant changes, particularly when it comes to terms like ‘topic clusters’ But don't worry, we've got your back. In this article, we aim to help demystify these technical SEO terms and explain both why to use topic clusters and pillar pages, and how to create topic clusters! By the end of this article, topic clusters and pillar pages will be your new best friends in the SEO world.  They are nifty tools that can boost your website traffic and make you a go-to authority in your field.  So let's jump right in and untangle this whirlpool of SEO spaghet ..read more

We're thrilled to share our all-encompassing guide to promoting your purpose-driven business and how to create vibrant marketing strategies.  Join us at Team Empathy in exploring what makes a brand purpose-driven, how cause marketing differs from conventional marketing, and the bountiful benefits of having a deeper brand purpose.  We've also put together a step-by-step guide on how to promote your purpose driven business with a bang! And of course, part of this includes having rockstar SEO skills! So, whether you're a seasoned brand or a bright-eyed business just embarking on your mi ..read more

Are you ready to make your mark in the bustling digital realm? If so, you're in the right place! Let's dive into the exciting world of content marketing and SEO! This guide is designed to break down these concepts, explore what is content marketing and show you how to weave content and SEO into your digital strategy.  Whether you're an experienced digital marketing pro or just starting out, you're sure to find some juicy insights and practical steps to amp up your online presence and drive an abundance of organic traffic to your site. Let's journey together and unleash the power of conten ..read more

Get ready to supercharge your business in the digital realm! ? In this blog, we are diving headfirst into the exhilarating world of digital marketing and why having a digital marketing strategy is a game-changer to reach new clients. We'll be taking a thrilling ride through the key channels that can turbo-boost your marketing efforts. Whether you're a seasoned marketer aiming for the stars, or an ambitious business owner ready to rock the online world, this guide is your ticket to the big leagues in today's dynamic digital landscape. Strap in and let's rocket to success! ? What is a digital ma ..read more

Do you want to rank like a rockstar? Then you’re probably on the lookout for the best SEO company to help you optimise your website’s performance, right? But, choosing the world’s best SEO agency can be a challenge, with so many different SEO agencies to choose from. A bit like narrowing down the best All Blacks player! It’s our mission to help planet-friendly organisations like yours to shine, using our white-hat, rockstar SEO strategies. So below join us as we journey through how to find a top SEO company, how to choose a SEO company in New Zealand, and what to look for in an SEO agency. Th ..read more

Our time on the Gold Coast was an amazing opportunity to hang out with the absolute legends of Australia’s Adventure Tourism industry. During the Youth Tourism Conference, we heard story after story of uncertainty & innovation through the pandemic - the industry coming together to support each other and come out the other side stronger & more connected than ever! Adventure Tourism Awards & Youth Tourism Conference Keynote speakers during the half-day Australia & New Zealand Youth Tourism Conference shared insights and inspiration for how the industry can thrive in the future ..read more

Our time on the Gold Coast was an amazing opportunity to hang out with the absolute legends of Australia’s Adventure Tourism industry. During the Youth Tourism Conference, we heard story after story of uncertainty & innovation through the pandemic - the industry coming together to support each other and come out the other side stronger & more connected than ever! Adventure Tourism Awards & Youth Tourism Conference Keynote speakers during the half-day Australia & New Zealand Youth Tourism Conference shared insights and inspiration for how the industry can thrive in the future ..read more

In the digital world, the term "backlinks" is often thrown around in hushed whispers, touted as a mystical key to achieving SEO success. However, not everyone truly understands what backlinks in SEO are or comprehends their impact on their digital presence. That's where we come in. Our aim in this blog post is to shed light on this elusive term, breaking down its complexities into simple nuggets of information. By the time you finish reading this quick backlink guide, we hope that the fog of confusion surrounding backlinks lifts, and in its place, you find a clear pathway leading to SEO effec ..read more

Hey there, fellow business owners in the City of Sails! Are you ready to take your business to new heights in the beautiful city of Auckland? If so, this blog post is for you. Our team understands that running a business in today's competitive market can be challenging, especially when trying to reach new clients. But fear not, my friends! With the help of Google Maps and some expert tips, you'll be able to optimise your online presence and attract more Kiwi customers than ever before. In this post, we'll dive into the world of Google Maps in Auckland and discuss how you can make the most of ..read more

In the digital age, businesses need to establish a strong online presence to remain competitive and reach their target audience. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). SEO helps increase website traffic, which can ultimately lead to more leads, sales, and business growth. In this detailed blog post, we'll discuss SEO - what is SEO traffic, its significance, and its impact on online businesses. We'll also delve into effective SEO techniques, share SEO hacks, and provide tips for those who prefer not to hire SEO professional. What is SEO and ..read more