Welcome to the future of digital marketing! As we enter the year 2023, the digital marketing landscape is rapidly evolving. Advances in technology and changes in consumer behavior have brought new opportunities and challenges to marketers worldwide. In this blog post, we will explore some of the top digital marketing trends and strategies to help you stay ahead of the curve. Artificial Intelligence (AI) AI has been a buzzword in the marketing industry for a few years now, but in 2023, it will be even more critical. AI-powered tools can help businesses analyze customer data and provide persona ..read more

At Broadbelt Digital, we’re passionate about animal welfare and spreading knowledge about how to get involved. We’ve put together 9 tips on how to get involved with animal welfare in New Zealand: Volunteering with local animal shelters or rescue organizations. These organizations often rely on volunteers to help care for animals, walk dogs, and perform other tasks. Joining animal welfare groups or organizations. These groups often advocate for animal rights and work to improve the lives of animals through lobbying and other activities. Donating to animal welfare organizations. Many anima ..read more

Let's face it: content marketing isn't going anywhere. It's the best way to reach your target audience, and with the right strategies, you can make it even more effective. In this blog post, we'll cover some of our favorite strategies for successful content marketing in 2023. Use more video content Video content is one of the most engaging types of content out there. When done right, it can help you connect with your audience on a much deeper level than text alone. Video also has a better chance of getting shared because it's visual and more interesting for people to consume. This means that ..read more

Social media has become a powerful tool for brands to communicate with customers and potential customers. Paid social media allows you to reach a targeted audience that is interested in your message. With paid social, you can also measure the effectiveness of your efforts by tracking the number of people who click on your ads and visit your website. Keep it real Authenticity is key to the success of your social media marketing strategy. Remember that people don’t have time to read between the lines or get through a long-winded sales pitch. They want real content from you, not something you th ..read more

Michaela Laubscher Head of SEO at Firefly Digital. She is a seasoned digital marketing expert with over fifteen years of experience in the field. Michaela joins us to share some of her SEO knowledge in another installment of our 3-Question SEO Series. What is the most valuable SEO tool or technique you’d advise all website owners to adopt in 2023? I would love all website owners to engage more with user experience metrics. Over the last few years, there is no doubt that the quality of website builds have improved. However, we frequently find that loading speed, mobile experience, user journey ..read more

As little as a year ago, web accessibility was not considered a major factor for Google when ranking websites in their SERPs. Thankfully, it’s now fundamental to your website’s authority and reputation. It’s great news as it’s a big step forward in making the internet a more accessible place for people from all walks of life. Accessibility isn’t about putting people with disabilities and impairments on a pedestal, it’s about creating equity and equal opportunity and access for all. Let’s unpack this a little. “The power of the Web is in its universality. Access by everyone regardless of disabi ..read more

“People don't want what you make. They want the way it will make them feel” - Seth Godin, Marketing Genius Marketing has changed significantly in the last ten or so years. Gone are the days of fighting for attention. To an extent. What’s important now is that we’re creating products and services that fulfill a specific need or want from a group of people. Instead of pushing a product or service onto some one who doesn’t know whether they need it or not, we should be creating products and services based on the needs of individuals. We should also be designing for outcomes instead of outputs. W ..read more

Not everyone knows this but how you rank on Google search engine results can really affect how many people visit your website and in turn, affect how many people get the opportunity to make the most of your products or services. There are some tried and tested techniques to help you get to the top of Google. How fast you get to the top depends on things like your competition in New Zealand, your willingness to create great, regular content, and of course, the quality of your website and content. Let’s get to it. Here are 4 key steps to climbing Google’s search engine rankings: 1.) Determine t ..read more

Web page titles and descriptions are indicators of what your web pages are trying to represent. They are crucial to the success of how Google ranks your website. Your title appears as a blue link in the Google search results and the description is the text that appears below that. You can update these within your content management system. Writing your page titles The first thing to do when creating a new page in your CMS is to write your page title and description. It is vital that our page titles and descriptions are written in a way that perfectly reflects the purpose of the page and includ ..read more

Owain Lloyd-Williams is an SEO Consultant based in the UK. He has 10+ years experience helping the organic growth some of the world's leading global brands. Owain is a legend in the SEO game and has kindly offered Broadbelt Digital some advice as we ask him our three questions from our 3-Question Series. To find out more about Owain and what he can do for your business visit his website at www.owainlloydwilliams.com. Enjoy! What is the most valuable SEO tool or technique you’d advise all website owners to adopt in 2023? Aside from the household classics such as Screaming Frog, Ahrefs and of c ..read more