Using the Trailblazer’s guide to marketing, sales, and RevOps excellence
Openprise Blog
by Emily Salus
5d ago
The guide is arranged to look at the funnel and its operational processes from top to bottom with a focus on RevOps Data Quality. If you want to use the whole guide to get a perspective on all the processes at all the stages, great; go from start to finish. If you have a specific area that’s in your purview, then you can go straight to that section, see what it has for you, and dip into other parts as needed. The guide has callouts for the hands-on operations team that needs to know what to build as well as sections geared to executives and operations leaders who need a high-level view of the ..read more
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The Future Of RevOps Automation and World Domination
Openprise Blog
by Ali Rastiello
5d ago
Ali Rastiello is a seasoned expert in RevOps and a valued Openprise customer. She joins us as a guest author with a wealth of experience and keen insights into evolving trends. Ali shares her invaluable perspectives and innovative RevOps approaches that promise to blend her expertise with actionable advice. When people ask me what I do, and I tell them my job title, they usually look at me a little like a confused puppy. Head slightly cocked, eyebrow raised, trying to process the words I’ve said. They understand each of them but aren’t sure what they mean when put together in terms of a RevOp ..read more
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Road to MOpza Spotlight: Inspiration and creating a vision
Openprise Blog
by Openprise Staff
5d ago
The “Road to MOpza” series is an innovative collaboration between Openprise, MarketingOps, and Emmie Collective, inspired by MarketingOps’ wildly popular Summer Camp, a close-knit gathering exclusively for marketing ops pros. Echoing this format, Road to MOpza recreates the same depth of conversation and peer-to-peer engagement, moving away from the typical product-driven narratives often dominating our RevOps field. This series is designed to strengthen the bonds within our community through meaningful dialogue. It provides a distinct forum where professionals can connect, share, and innovat ..read more
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Which RevOps Data Automation Skills Are In High Demand?
Openprise Blog
by Openprise Staff
3w ago
The never-ending volatility in revenue operations requires persistent professional skill development to adapt to the challenges that shifting markets create. RevOps Data Automation professionals must understand which skill sets will meet their clients’ needs as buyer preferences change. Openprise conducted a comprehensive study involving marketing ops (MOps) and revenue ops (RevOps) professionals across various seniority levels. The study aimed to identify the skills essential for meeting current industry demands. Survey responses suggest that respondents’ preferences may unintentionally hind ..read more
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Bridging the growing gap: how RevOps can overcome data management challenges
Openprise Blog
by Openprise Staff
1M ago
Data is the fuel that powers operations. Without it, organizations wouldn’t know how to go to market, which customers to target, or even what characteristics their customers share. Companies wouldn’t operate as efficiently, or compete as effectively, without data. Data’s importance in RevOps is unquestionable. However, sourcing reliable data and keeping datasets clean is like taming a wily beast. RevOps professionals face a wide disparity between the tasks they’re entrusted with and the capabilities of their data and technology to deliver the results they need. It raises the question: Are the ..read more
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Adobe Summit Spotlight: the right path toward operational maturity
Openprise Blog
by Openprise Staff
1M ago
As we forge ahead in the dynamic B2B marketing and sales world,  operational maturity has emerged as the linchpin of organizational success. Adobe Summit 2024, a beacon for digital marketing visionaries, cast a spotlight on this concept, emphasizing its significance in the digital age. Here, we unpack insights from the summit, including the essence of operational maturity, its role in harnessing the power of data, personalization at scale, and leveraging next-gen AI. Insight: operational maturity unveiled Operational maturity transcends the superficial layers of advanced tools and sprawl ..read more
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Webinar Spotlight: How operationally mature are you? (And how to improve)
Openprise Blog
by Openprise Staff
2M ago
The journey toward operational maturity in RevOps is a difficult path, marked with obstacles and hazards along the way. In our recent webinar with RevOps Co-op, industry experts Ali Rastiello, Trevor Greyson, Camela Thompson, and Jeff Ignacio discussed findings from The 2024 State of RevOps Survey and shared leading best practices that organizations can adopt to achieve operational maturity. Watch the webinar, How Operationally Mature Are You? (And How To Improve), on demand. Topic: Defining operational maturity Operational maturity is measured by the varying levels of efficiency and effectiv ..read more
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The right path toward operational maturity
Openprise Blog
by Openprise Staff
2M ago
In the rapidly evolving world of B2B marketing and sales, we’re constantly on the lookout for what sets the best apart from the rest. That’s where the concept of operational maturity comes into play. Think of it as a secret sauce for organizations aiming to streamline their go-to-market strategies. But what does operational maturity really mean, and why is it so pivotal to success? What is operational maturity? Operational maturity isn’t about how advanced your tools are or the size of your RevOps team. Instead, it’s about measuring how effectively your company combines process, technology, a ..read more
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If we had a mission statement
Openprise Blog
by Ed King
2M ago
Openprise just announced our Series B raise led by Morgan Stanley Expansion Capital. Our ability to raise a B round in this challenging funding environment and attract such a blue-chip investor is a testament to what our team has achieved. In 2023, when most SaaS companies experienced slowed growth, our YoY growth rate more than doubled (2.5x), something our team can be very proud of. We look forward to producing an encore performance in 2024. This is a key milestone in our startup journey, but what’s the significance of this milestone, and what will this new capital injection enable our team ..read more
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Are you doing RevOps right? Survey says: probably not.
Openprise Blog
by Camela Thompson
3M ago
How do you define revenue operations? According to What does RevOps look like today? And what should it look like?, the first of a series of reports from The 2024 State of RevOps Survey, chances are very high that your answer will differ from the next person’s. Why? Although most people agree that the main benefit of revenue operations should be go-to-market alignment, job descriptions are all over the place. Within the industry, it seems clear: “Revenue operations is a centralized team of professionals that supports all go-to-market teams–marketing, sales, and customer success,” said Matt Vo ..read more
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