It takes a mere 7 seconds – less time than it took you to read this sentence – for someone to form a powerful first impression of your brand. It is what makes a business memorable. Branding is about the feeling people get when they think about a product or service. We live in a world where everyone is fighting for attention. Your brand tells people what you’re all about before they even buy anything from you. It’s what makes them trust you and keep coming back. This is where books on branding come in handy. They give you the whole picture of building a profitable brand out of your business, at ..read more

Have you ever noticed that the Facebook post thumbnail does not always look quite right? You’re not alone in this struggle. It is a common snag for many businesses, especially when they’re just starting. I often hear people asking, “How can I change the preview image for my blog post on Facebook?”, or, “How to show the preview image on Facebook?”. They’re your first chance to catch someone’s eye and get them interested in what you have to say. But, your content may not reach as many people as it could if the thumbnail isn’t interesting or relevant. But, don’t worry, fixing incorrect Facebook t ..read more

Sure therapists are expected to know everything when it comes to matters of emotions – and many do have all the answers. But when it comes to technicalities such as creating a ‘perfect’ therapist website – it’s okay to admit that you have no idea what you’re doing.  Honestly, there’s so much to take care of when creating a website that it’s absolutely alright to feel overwhelmed. And that’s why this article can be your checklist. Let’s take a look at some of the best therapist websites (in my humble opinion) out there and understand what they are and aren’t doing. And at the end you’ll fi ..read more

Curious about SEO consultants? You’re in for answers. In this post, I’ll talk about what they bring to the table and help you decide if your business needs one. Table of contents- 1. What is an SEO Consultant? 2. What do they do? 3. Do I need one? 4. What to Expect? 5. FAQs 2. What happens if you don’t do SEO? What is an SEO Consultant? An SEO consultant is a professional who offers expert advice to businesses who wants to get noticed online on search engines like google. These experts aren’t just knowledgeable; they’re adept at understanding how search engines operate, decoding the al ..read more

Introduction Dr. Debashis Chakraborty, a chemistry professor at IIT Madras, reached out to me to design a website for his academic pursuits. His academic portfolio website was meant to be a platform for his research interests, publications, and contact information. As a web developer, I accepted the challenge and worked closely with Dr. Debashis to create a website that met his expectations and needs. Table of Contents Introduction Background Design Process Outcome Conclusion- Academic Portfolio Website Background Dr. Debashis Chakraborty has been teaching chemistry for over 20 years and ..read more

Table of Contents- Introduction Challenges and Opportunities The Strategy Remarkable Results Client Testimonial Long-Term Impact Let’s Connect Introduction In a collaborative effort with the delhi-based dentist, Dr. Swati Mittal, we embarked on an initiative to enhance the visibility and lead generation for her clinic. With the recent addition of Permanent Makeup Services, Dr. Mittal sought to increase footfall to her clinic specifically for these services. Let’s see how our 2-month campaign on Facebook and Instagram made a big difference in attracting clients for permanent makeup serv ..read more

Hey there, Are you thinking of hiring a digital marketing retainer to boost your business? Wondering how it works and its benefits? Or maybe you’re just curious about this whole concept. No worries, I’ll explain it all! Table of contents- What is a Retainer in Digital Marketing? Example How Does It Work? Benefits Drawbacks Case Study Retainer Fee Monthly retainer vs. One-time Is It right for your business? Conclusion FAQs In this blog, I’ll break down the digital marketing retainership in simple terms. I’ll cover what it is, how it differs from one-time projects, and the value it brings. Dis ..read more

Summary–  This pertains to the progress of a modern men’s blog website focused on men’s health, lifestyle, relationships, and assistance.  The blog’s SEO efforts started from scratch in September 2022, with the latest update reflecting results as of March 2023.  The website’s domain rating has reached from 0 to 15 in a short span of time It currently ranks its 15 blogs on search engine results pages (SERPs) for the selected keywords.  With some blogs ranking as featured snippets and others garnering 300+ social media shares…. all organically. Introduction SEO Case Study o ..read more

There is no shortage of ideas on the internet for those seeking ways to increase traffic to their website. However, it can be tough to figure out which methods will actually work for YOU. Well, i don’t know what could work for you. Though I can share my personal experience. Here, I am presenting the methods that have proven effective in driving website traffic for my clients based on my own experience. Table of Contents Join Facebook Groups Reddit can do wonders Write Guest Posts to Get continuous Website Traffic Guest Podcast Is The New Guest Post Comment On Other Blogs In Your Niche Ge ..read more

With more and more businesses switching to digital marketing strategies, many are outsourcing digital marketing tasks as well. Like – hiring a virtual assistant to handle day-to-day emails, social media posts, and other administrative tasks. This is especially true for small and medium business as well as startups that lack the budget or aptitude to have a full-time marketing team. So here’s why outsourcing your digital marketing makes sense.. Table of Contents 1. You want to focus on your business, not learning marketing 2. You’re overwhelmed by all the marketing channels 3. You need help wi ..read more