Although the managed services industry is thriving and growing on the whole, many MSPs on the ground are struggling to stand out, get found, and start new prospect conversations.   Your MSP’s marketing and sales efforts are crucial for this, but to open the doors to prospect conversations you need to use the right keys.   These 10 red flags are valuable signs that your MSP’s marketing could be improved. By dealing with these alone, you’ll be able to stand out from the vast majority of your competition. Let’s dive in! 1. You don’t have a marketing strategy  ..read more

Despite the mounting importance of cyber security today, many MSPs are facing a lot of indifference and push back from clients and prospects alike. So how do you sell your cyber security services effectively as an MSP? These tips can help.  Avoid fear-mongering and link cyber security to commercial opportunities A lot of MSPs are using scare tactics that are falling on deaf ears, dulled by the negativity and noise that they have become accustomed to hearing about cyber security. It’s true that cyber security threats are a real risk and this does need to be talked about, but because sale ..read more

Virtually every MSP under the sun has dealt with ghosting from prospects at some point, so today we’re going to shine a light on it so that you don’t have to lose sales opportunities (nor peace of mind!) to the radio silence. In this blog, we’re going to share some of our top tips and tricks for dealing with ghosting. Let’s jump in! Just like its parallel in the dating world, ghosting in B2B sales refers to the sudden disappearance of a prospect or client without any explanation or communication. It’s a frustrating and often puzzling experience that can leave us asking ourselves what went wr ..read more

When you dig your roots into an industry (community), you can’t help but deeply empathise and understand the challenges of the people in it. Behind the TAMs, KPIs and turnover figures, there’s real people trying to make a real difference. Marketing, like technology, is really about people; it’s also about process. We’ve spoken to thousands of MSPs over the years and have witnessed the whole gamut of emotions that they have when it comes to growing their business; everything from anger and hopelessness to genuine joy and excitement. We love to see the latter and help MSPs to overcome the form ..read more

How’s your digital shop looking? Is the exterior and interior eye-catching? Are the products appealing and well laid-out? Are there real, radiant people and irresistible offers abound that incentivise onlookers to walk in and get to the check-out? If they do, can they get what they want easily, or do they need to ring a broken bell?  A shortfall in any step on your prospects’ customer journey will lead to missed conversations. It’s time to put an end to that for your MSP, for good. This guide will show you how. We’re also going to share the number one principle behind creating an MSP web ..read more

Tell stories … share your experiences … be more human. So far in 2024, Mark and I have had 1:1 conversations with around 35 different MSPs around the world. Yesterday’s conversation was exceptional and it got us thinking. This conversation was a marketing clinic with a solopreneur in the US – he’s only been full time in his new business for the last 12 months and we asked him about his experiences to date. The stand out conversation? When he was a support technician for a vendor, he took a support call from NASA. He was then patched through to the International Space Station to talk to real l ..read more

"I am so delighted that our patience paid off. Finding the right (quality) office space, with room to grow will propel the Wingman team into 2024 and beyond." Mark Copeman, DIRECTOR A brand new office. Room to grow, in lots of ways. When we took on our old office space 2 years ago, we assumed we would be there forever and never outgrow it. 18 months into our 3 year lease, we knew we had a problem. From the old … In June 2023, we started to look for a bigger, better space for our expanding team. Somewhere where we could plan campaigns, share ideas, upskill team members and enjoy the worki ..read more

"I had proposals from 4 different specialist web agencies. You understood. You'd asked the questions. It just blew me away." Allan Khalil, ADC Solutions A new brand and a new online presence ADC Solutions is a Managed Services Provider based in Oklahoma City, US, dedicated to delivering technology and supporting dentists around the city and the wider state. Allan Khalil, the owner, partnered with Wingman MSP Marketing to create a new brand, a shiny new website presence and video testimonials to showcase the great work that ADC had done over the years. The previous website was tired and o ..read more

‘’We’re currently working on opportunities which come to around just under £100,000…’’ Mike Robinson, Director – Exi-Go Business IT Solutions Driving valuable prospect conversations Exi-Go is an innovative Managed Services Provider based in Watford, England, dedicated to delivering tailored technology services that help businesses to grow.   Exi-Go have been partnered with Wingman since 2019 as their outsourced MSP marketing and lead generation provider. As the fourth client in a series of video interviews about the services they have enjoyed so far, Mike Robinson, a director o ..read more

The changing market In today’s dynamic business landscape, Managed Service Providers (MSPs) must evolve beyond conventional IT Support. While your day-to-day will always include a volume of, “Help this is broken”, support requests; most MSPs would agree that a growing volume of support inquiries have shifted towards more of a style of, “How can I do this?”. Clients now seek partners who can strategically leverage technology to fuel their growth. Artificial Intelligence (AI) is the cornerstone of this evolution, presenting a pivotal opportunity for MSPs to enhance their client offerings and m ..read more