Conversion tracking is a process that helps monitor clicks that turn into conversions. It helps businesses see how the ads are interacted with by customers. A conversion happens when someone clicks on your advertisement or interacts with it in a way that’s helpful to your business, like making a purchase, signing up for a newsletter, calling you, or downloading something. Tracking conversions is important because it shows how well your ads work and how they contribute to your business’s success. A Digital Marketing agency offering analytical services can help you determine which ads, listings ..read more

Event tracking in Google Analytics 4 refers to monitoring and recording specific user interactions or actions on a website or app. Events in Google Analytics 4 serve as a means to transmit various kinds of data to your reports, encompassing actions taken, user details, and additional website-related information. GA4 enables businesses to track standard and custom events: Automatically collected events – In Google Analytics 4 (GA4), default event tracking is automated, capturing user interactions and behaviors without requiring additional setup. These default events cover a range of essential ..read more

2020 was the year when Google Analytics 4 (GA4) became Google’s flag-bearer analytics tool. While this did not spell the immediate end for Universal Analytics, it signaled its gradual demise. Recently, Google announced it would be retiring Universal Analytics on July 1, 2024. What this means for users of Universal Analytics is that they will undoubtedly have to move to Google Analytics 4 (GA4). Google Analytics 4 (GA4) is an improvement on its previous tools, but with new territory comes new fears, and we can understand if you have reservations about switching. As it’s becoming necessary, your ..read more

The world is grappling with the tension of economic recession. The IMF published a report in January 2024 which stated that the global growth rate is expected to stay at 3.1 percent throughout the year. This calls for businesses to take some measures to survive the cutthroat competition. The question arises if custom software solutions can benefit the company during an economic recession. Let us delve into it a little deeper. What Exactly Do Custom Software Solutions Entail? Developing custom software means designing it as per the requirements of a business. There are many standard software p ..read more

Every new Android version introduces changes that enhance the user experience, security, and performance of the Android platform overall. Each app specifies a targetSdkVersion (also known as the target API level) in the manifest file. The target API level indicates how your app is meant to run on different Android versions. Configuring your app to target a recent API level ensures that users benefit from security, privacy, and performance improvements, while still allowing an app to run on older Android versions (down to the specified minSdkVersion). To provide Android and Google Play users w ..read more

Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then. However, technology has improved and will only keep improving; the factors considered for creating Universal Analytics years ago are no longer the same today. Years back, most people accessed the internet with their browsers; therefore, Universal Analytics was tailored to suit desktop browsers. Toda ..read more

Most industries have been experiencing digital transformation, either fully or partially. Trading the stock market, getting transportation, and other sectors have had apps to make their services more accessible, and the healthcare industry is not left out. While the digitization of the healthcare sector had been progressing gradually, Covid-19 acted as a catalyst for more inclusion of technology in healthcare services. Getting top-notch services in making a mobile healthcare app for certain services might depend on location, amongst other factors. For example, healthcare software development s ..read more

Local PA startup PunchBugg wanted to develop software that would quickly and conveniently help busy PA locals get important tasks completed within a convenient time frame. OST worked as a technical partner for PunchBugg to develop a social, community-oriented mobile app and website. PunchBugg-AppWho is PunchBugg? PunchBugg is a startup based in Pennsylvania that aims to help fulfill errands and foster personal connections within local communities. First and foremost, PunchBugg wanted to give options to busy parents, adults, and Senior citizens looking to tackle their long to-do lists. On the o ..read more

Creteng, a local PA startup, sought to create software that would quickly and easily link friends and families while allowing them to organize fun and exciting challenges easily. OST collaborated with Creteng as a technical partner to create a social, community-oriented mobile app and website. Who is Creteng? Creteng-A Fun Challenge App Creteng is a social media app focused on building communities and challenging users to take their social media experience to the next level. The original idea behind creating this app was to help people connect with other people of like minds and the same inter ..read more

OpenSource Technologies is one of the 2022 winners of the merit-based Philadelphia100Ⓡ award. The company, a leading web and mobile development agency, announced that it had been given recognition as one of the fastest-growing companies in the Philadelphia region for a fourth consecutive year.   OpenSource Technologies (OST) provides cutting-edge, innovative, and cost-effective tech solutions, including product engineering, web development, mobile development, CRM, UI/UX design, and E-commerce. The company delivers adaptable software solutions for a broad spectrum of industries: retail ..read more