It's a fact that dressing for golf isn't the same as dressing for brunch with the in-laws or shining on a first date! If you're reading this blog post, it's because you want to look impeccable on the greens this summer. Count on us. At Ernest, our team is committed to supporting our clients on all occasions! Thanks to our expert advice and in-depth knowledge of men's fashion trends, you'll learn all the golden rules for proper golf attire. You'll also discover our collections of clothing and accessories that delight our golfing clients season after season. Follow the guide ! GOLF DRESS CODE Fr ..read more

In 2024, Mother's Day falls on Sunday, May 12. Are you seeking a winning gift to mark this special day beautifully but need more inspiration? Good news: the Ernest team has thought of you! In this blog post, learn more about the origins of this holiday and get plenty of suggestions for all budgets—and all styles ! WHY IS MOTHER'S DAY IMPORTANT TO US ? For us, Mother's Day is essential because it's a beautiful opportunity to celebrate all the mothers around us : our work colleagues, our clients, our friends, our sisters, our cousins, our partners, our neighbours, and more ! Our team members thu ..read more

Environmental protection is a hot topic right now, and the Ernest team is keen on promoting eco-friendly initiatives by highlighting Earth Day. WHAT IS EARTH DAY ? Did you know Earth Day was first celebrated over 50 years ago, on April 22nd, 1970 ? Established by American Senator Gaylord Nelson, it has since become the world's most significant participatory environmental movement! Its goal ? To raise awareness among authorities and the general public about our planet's ecological issues, such as pollution and waste. A REMINDER OF CLIMATE DISRUPTIONS When we think about the environment, we a ..read more

No one can deny it : the suit is an indispensable element of the male wardrobe ! A symbol of elegance, it can give you a professional and confident appearance in various situations (business meetings, romantic dates, job interviews, weddings, etc.). How do I choose the proper suits ? Importantly, they should fit you well while highlighting your assets ! So, if you're on top of trends, you're in the right place! In this blog post, our fashion experts at Ernest present the essential types of suits for 2024 to look stylish on all occasions. Learn now what you need to know on the subject before he ..read more

As you know, March 8th marks the International Women's Rights Day. At Ernest, even though we work on men's elegance and style, we fully embrace the values of this global event and encourage each of our customers, regardless of age, to celebrate women on this special day and treat them as equals at all times. WHAT IS WOMEN'S DAY ? The industrialized world witnessed significant upheavals at the beginning of the 20th century. Thus, Women's Day originated from various demonstrations, including labour struggles for women's suffrage in North America and Europe. Over the years, many countries ha ..read more

In a man's wardrobe, purchasing a suit of quality represents a more significant investment than a pair of jeans. Therefore, it is well cared for to keep it for many years. However, even if the suit that catches your eye seems perfect at first glance, you must consider that to wear it elegantly, it is essential to ensure that it fits you perfectly and flatters your figure. Moreover, it must be paired with well-chosen accessories. Does the jacket or trousers of your ideal suit need an adjustment? No worries! At Ernest, we offer an on-site alteration service in our stores. It's easy and afforda ..read more

Are you an appearance-conscious man? If you want to perfect your dressing style to stand out at special events, at work or on a date, you must first understand the importance of choosing the right type of jacket, which is an essential part of any well-thought-out men's wardrobe! Discover now the nuances between the different types of jackets available on the market - including among our sport jacket collections at Ernest!  WHAT IS A JACKET? A classic jacket is a two-button jacket available in more fitted or casual cuts. Originally, in the 1660s, this garment was associated with military u ..read more

Would you like to equip yourself with a wardrobe that will keep you well-dressed in all circumstances? At Ernest, our men's fashion experts know all about the essentials! In this article, you'll learn why a navy blazer, gray jacket, patterned sports jacket and black jacket are essential. THE DIFFERENCE BETWEEN CLASSIC AND SPORTS JACKETS Before getting to the heart of the matter, let's start by recalling what distinguishes the classic jacket from its sporty version. In a nutshell, a classic jacket is a chic jacket that forms part of a suit. In other words, it's worn with pants cut from the sam ..read more

You've got a few jackets in your wardrobe, and you're wondering what to pair them with to look impeccable for any occasion. At Ernest, our men's fashion stylists have the knowledge and expertise to advise you on successful combinations. Want to learn how to coordinate colours, patterns and styles without making a faux pas? Follow our guide! WHICH JACKET COLOR GOES WITH EVERYTHING? As a general rule, men's fashion experts consider black to be THE go-to colour par excellence. That said, since black is strongly associated with formal situations and special occasions, blue or gray may be better c ..read more

In the wonderful world of men's fashion, there are jackets for every style. Do you have a selection of jackets in the right colours and have mastered the art of matching them with your shirts and pants? Congratulations, that's a great place to start! However, there are a few things you need to check before wearing them. An ill-fitting jacket can ruin your look at a glance and make you lose all credibility! Do you have a business meeting or an important event where you must make a good impression? Here's an overview of the golden rules of length and fit for elegant men's jackets. THE RIGHT JAC ..read more