Technical writing is the art of explaining complex technical topics in simple language for readers at different experience levels. Technical writers can create anything from manuals, articles, and tutorials to whitepapers, ebooks, and product descriptions for various organizations. Before I became a technical writer, I studied a number of tech blogs and learned about various writing opportunities in the tech industry so that I could better understand how to do it. This isn’t always easy work. You need to be technical enough to write about a topic but not too technical for the end-user. For exa ..read more

Have you considered hiring a head of growth? This relatively new role is in high demand, even within mega-corporations like Uber, DropBox, and Google. Startup founders from all tech-related verticals should be paying attention and, if it makes sense, consider hiring one. These superstar employees may be in short supply, but the results they bring to the table are increasingly valuable (especially in our startup-driven world). We’re going to look closer at heads of growth so you can decide if it’s right for your team.  Let’s consider: What a head of growth is Characteristics of a head of ..read more

If you’re curious what a completed Draft.dev article might look like, here you have it. This article serves as a visual demonstration of our house style (eg, our default formatting for text, code snippets, and images, as well as a peek into our copy editing standards). What’s actually written in the text of this visual guide doesn’t particularly matter, but Lorem Ipsum is boring. So if anyone’s interested in why Draft.dev’s style guide is the way it is, they’ll find some insight here. You can find the in-depth style guide used by our editorial team here, if you’re curious and want to see just ..read more

Developers are the lifeblood of any software company, and building strong relationships with them is key to success. That’s where a well-crafted Developer Relations (DevRel) team comes in. However, building a high-performing DevRel team requires a strategic approach and recruiting the right individuals with the skills and passion to foster a thriving developer ecosystem. Last month, we explored these key concepts in our webinar, “Building a DevRel Dream Team.” Led by industry experts Tessa Kriesel (DevRel Leader & Coach), Dan Moore (Head of Developer Relations at FusionAuth), and Owen Park ..read more

You’d never accuse business-to-business (B2B) writing for being effortless or easy to do. And in a world now flush with more than 4.27 billion pages of digital writing, there’s the added complication of cutting through the clutter. You walk a fine line with B2B writing — it must be clear, concise, and yet friendly and easy to read. Imbuing your pieces with a human touch can also help readers engage with your brand. Sound impossible? Not quite. And contrary to popular belief, it’s a skill that can be learned.  If you’re willing to practice and try new things, you too can discover how to do ..read more

After days and months of toiling, you finally finish creating your game-changing product that will shake the developer world. You invest a large amount of resources in marketing and find some customers. But surprisingly, instead of seeing your product getting praise from critics all around, you notice that developers are leaving poor reviews and expressing frustrations. They say that your product is “too complicated” and “difficult to understand.” This is a very common story and is one of the big reasons you should invest in writing good documentation for your product. The documentation is the ..read more

Developers are notoriously allergic to traditional marketing tactics. Their trust lies in genuine value, not flashy campaigns. One powerful way to provide that value is by building a community around your tool or field of expertise. But building an engaged community is hard - it’s a long-term effort demanding significant commitment and a well-defined strategy. Last month, we tackled this challenge in our webinar, “Cultivating a Thriving Developer Community.” Joined by community champions like Rebecca Marshburn (Head of Community at Common Room), Ron Northcutt (Head of Developer Relations at Ap ..read more

Have you ever felt puzzled by a confusing error message, found yourself navigating a new software program with difficulty, or wished for a simple guide to understand the instructions for your latest gadget? If you have, then you’ve experienced the world of technical documentation, and it can be frustrating. Technical documentation refers to comprehensive written guides and materials that explain the design, development, and usage of a system, software, or product, facilitating understanding, troubleshooting, and maintenance for users, developers, and other stakeholders. Why is this important ..read more

If you want to see your business grow, you need to invest in your marketing team. And for smaller startups just finding their feet, this could mean hiring a head of marketing. There are more than 66,000 heads of marketing currently employed in the United States. They were once considered a ‘luxury role,’ but have since become a core hire for both startups and enterprise brands. A head of marketing is even more integral in the finance and tech industries. If you’re scaling a SaaS or a fintech platform, hiring a head of marketing could be a no-brainer. Hiring a head of marketing also demonstrat ..read more

Developer tools (often shortened “devtools”) are the unsung heroes of software development. Software engineers use them to streamline workflows, automate tedious tasks, and unlock new possibilities, but when it comes to marketing them, the path to success isn’t always straightforward. Since I started building Draft.dev a few years ago, I have worked with more than 100 developer tools companies and seen them try various marketing tactics, and come to appreciate the unique challenges and complexities of this field. So in this post, I want to share my learnings from the past 5-6 years to empower ..read more