So, you have an awesome animated video (assuming it was made by us of course), ready and raring to go. That’s great. But what exactly do you do now? It can be a little bit confusing knowing the best way to showcase your new video. You want to make sure it has the biggest impact possible. Plus, you want to market it in the right way, so you can get the best return on investment. Luckily we have created an extensive guide on how to make the most out of your animated marketing videos, with exact steps on what to do once it has been delivered. So sit back, relax and let’s begin. First off ..read more

Digital out of home advertising is having a major moment right now and as the technology gets more advanced so will the amount of people leveraging it. Out of home advertising is a great way to get your brand noticed in the right location, with the ideal target market, in the real world. This blog details exactly what digital out of home advertising is, why it is so useful for your brand and exactly how The Animation Guys can help you achieve your out of home advertising dreams. First up, what do we mean by out of home advertising? Well, it covers any advertising that people interact ..read more

AI is everywhere these days, with creations like ChatGPT crashing into our lives harder than Miley Cyrus on a metaphorical wrecking ball. In fact, ChatGPT became the fastest-growing app of all time, becoming a helpful digital assistant for professionals, a form of entertainment for procrastinators and an invaluable tool for lazy students aiming for that A+. But how is artificial intelligence shaking up the animation industry and what does the future hold for AI generated animation? Right now, countless new AI models are popping up all over the place, creating detailed animations from simpl ..read more

Particle animation is a process that is becoming more and more sophisticated as time goes on. With the ability to create on-screen liquids, smoke and other such awesome visuals with eye-watering detail and realistic clarity, the particle animation process allows us to create hyperreal videos for a wide variety of uses. That isn’t to say that it is easy… No, no, no. Particle animation is a super complicated process involving programmes and software that can often seem almost from a future age. But you get out of it what you put in. We’re talking animations that are equal parts mind-blowing ..read more

When you have a flashy physical product to show off to customers, selling it is easy(ish). However, what happens when you have a product that is not only intangible, but also complex and hard to explain? Well, if you are a software company this is the problem you most likely face on a regular basis. Your product is amazing but it’s hard for customers to understand just how amazing it is –  and clearly getting that message across in a not-so-boring manner can be a tricky task.  That’s where video animation – and us Animation Guys – come in. People are more reluctant to buy ..read more

Deciding where to leave your possessions when you pass can be a difficult decision. Encouraging someone that your organisation is the correct place to leave a donation can be even more difficult. However, when considering the best strategy for promoting your in memory fundraising options, a legacy fundraising animation may be just the answer that your charity is seeking. Here we explain how legacy fundraising animation works and how to make the very most of it when it comes to designing an animated video to reach your target audience. What is Legacy Fundraising Animation? Legacy fund ..read more

Liquid animation combines complex 3D animation processes to create visuals that are both strikingly realistic and immensely aesthetically engaging. Here we explain exactly what liquid motion is, how it is created and why you should consider it for your next visual marketing project. https://www.theanimationguys.com/wp-content/uploads/2023/04/Food_and_drink_V03.mp4 What is 3D Liquid Animation? Well, we would like to think that this is relatively obvious from the name alone. But we’ll go ahead and define it anyway. 3D liquid animation – or liquid motion graphics – is a form of animation t ..read more

The beauty industry is a sector that is as alluring as it is ruthless. When operating within such a field, it is important that you help your product stand out through eye-catching yet consistent product branding. Cosmetic animation is an excellent means of achieving exactly this. https://www.theanimationguys.com/wp-content/uploads/2023/04/product_008.mp4 Using 3D animation visuals, a cosmetic animation allows you to show off your latest product’s greatest features while merging animated imagery with the real world. In doing so, you are opening your beauty brand to a whole new world of v ..read more

The world is becoming increasingly digitised. Machines have gone from helping us wash our clothes and keeping us in contact with friends to literally having conversations on our behalf. Soon they’ll be foretelling our future. But what if – in some contexts – they already are? This reliance on tech has made its way into a number of industries in an array of different ways. In the world of construction, 3D architectural visualisation offers businesses a chance to see their project before it is even built. But what exactly does 3D architectural visualisation constitute? How does it work? A ..read more

Product packaging has the unique ability to create anticipation and excitement in a customer. You can tease what’s inside, flaunt your eco-friendly standpoint and even pick a never-before-used shape for boxing. On that subject, did you know that 40% of shoppers say that they will share a product’s packaging online if it is unique? That’s a shedload of free advocacy posts for your brand. And just the tip of the iceberg in terms of the effects that branded packaging can have. It is a customer experience that is often more subliminal than consciously enjoyed. So, how can you maximise this fee ..read more