Adding urgency to a sales funnel is a really great way to boost sales conversions. Urgency essentially means a reason to buy now (or within a short time period.) There are various tools that can help us to add urgency to evergreen sales funnels and in this blog post I want to show you 3 tools you can use to achieve authentic urgency. I am not promoting ‘Countdown Hero’ as one of the founders has been found guilty of some pretty horrible crimes – including identity theft and distribution of private images via people’s emails. That leaves us with 3 options. 2 tools designed for adding authentic ..read more

AI is booming and there has been an explosion of AI productivity tools for online business owners – but which are genuinely worth investing in? In this article I wanted to let you know about 3 tools I use which use AI to dramatically increase my productivity levels. Those tools are… The Marketing Magic App – for writing sales copy and creating an entire funnel in minutes Frase – for writing blog pots that outrank the articles currently on the first page of Google search results! Smarter Queue – for generating, repurposing and recycling social media content to keep your feeds full and engaged ..read more

So you created a product you love, your list is growing with your perfect-fit customers but… …there’s crickets. No one is buying your digital product. What now?! What do you do when your evergreen funnel isn’t converting well? Evergreen funnels are amazing when they work well – who doesn’t love waking up to PayPal notifications, right?! But when they don’t work, it can feel super frustrating. You want work-life balance and earning passive income with evergreen funnels seems like a really great way to achieve exactly that. You don’t want to have to be constantly launching new products and you d ..read more

One of the things that seems to stimulate the most debate between online business owners is pop ups. Are you camp ‘love em’ or ‘hate em?’ Maybe I can change your mind with this article where we will be looking at some common myths about pop ups. By the end of this article, you will have the information you need to make an informed choice about whether pop ups will be beneficial for your business. What is a pop up? A pop ups if an eye catching notification that shows up at an opportune moment when your audience is the most engaged. It conveys and important message – usually designed to get your ..read more

Writing sales pages isn’t easy. You have to tap into the mind of someone who is ready and looking for the solution you offer. But you aren’t that person. Maybe you were at one time, but now you are an expert on the topic (or should be if you are creating a product or course on the topic!) So getting into the right mindset, using the right words, challenging the right objections isn’t always easy and writing a sales page can be the most challenging part of launching a new offer into the world. But the good news is that we now have AI tools to help us navigate our sales page copy. AI can help yo ..read more

Looking for a way to grow your email list rapidly whilst simultaneously making a lot of profit? Then read on as I think you’ll be super inspired by this interview with Dama Jue, Funnel and Bundle expert… She’s going to spill some of her secrets about her recent wildly profitable bundle. I’ll also show you how you can also grow your email list and make a lot of money by contributing to a bundle (my last one earned me $8290.50) or creating your own (where we are talking about a comfortable 5 figures profit…) Recently I was part of the most magical digital products bundle. I’ve collaborated with ..read more

Are you the sort of blogger or entrepreneur who makes goals but never sticks to them? If so, chances are the reason for that is one of the following you just didn’t want to reach the goal enough The goal wasn’t relevant to your ‘bigger picture’ goal The goal wasn’t achievable The goal wasn’t measurable You didn’t set a time limit. Unexpected life events got in the way. Whilst I can’t prevent life happening, I can help you with the other problems and help you plan goals for your blog or business that you will see results for. In this article, we’re going to look at SMART goal planning for blo ..read more

One of the most common things people struggle with when it comes to email marketing is getting comfortable with selling. When you’re not used to sending sales emails, it can feel awkward. And we’re often subjected to bro-marketing tactics from other email lists we are on which makes us worried that we too, will come across as pushy or salesy. And the last thing we want to do is annoy our subscribers by sounding like a sleazy car salesman, right?! But let’s get real for a minute. We have to sell to our email list because we run a business. This is not a hobby for us. We need to talk about our p ..read more

I just unsubscribed from someones email list because the sender name was changed to ‘RSVP requested!’ I had no idea who it was from so I found myself reluctantly clicking to find out. It felt super manipulative. So without reading the rest of the email, I unsubscribed. No matter what they were selling, I knew I didn’t want it as I don’t want to learn from someone who thinks it’s okay to use manipulative tactics in their marketing. No thanks. I posted about my dislike of manipulative email marketing tactics inside my Facebook community and it sparked a really interesting discussion about the th ..read more

It’s so easy to put off prioritising your email list. We’ve probably all been there at some point. The tech feels overwhelming. Emailing consistently is challenging especially on weeks where you have nothing new to share. It’s just another thing on the ever growing to do list… But email is the most powerful marketing tool you have and not prioritising it is slowing your online business growth. When I finally started putting email first, it skyrocketed my audience, my sales and my success. I was able to reach 6 figures in under 2 years without needing to sell high ticket services of group coac ..read more