## Understanding the Impact of Giveaways on Small Businesses The psychology behind giveaways is fascinating. By offering something for free, small businesses tap into a basic human desire to receive value without any cost. This triggers a sense of reciprocity and gratitude in the recipients, leading them to perceive the small business in a positive light. As a small business, you can take advantage of this phenomenon to create a lasting impression on your target audience. But what exactly is it about giveaways that makes them so effective? One reason is that they create a sense of excitement a ..read more

## CliquePrize® Video Contests Revolutionize Video Marketing for Small Businesses & Artists *Launching in 2024!* A new era in video contests is approaching and CliquePrize® is once again leading the charge. There are 3 such types of promotions in this revolutionary iPhone app that will change the way Small Businesses and Artists gather market research and connect with their Prospects and repeat paying customers. These include: 1. **Sponsor-Generated Contests: Enhancing Market Research with Customer Input** For small businesses looking to test the effectiveness of their video marketing mess ..read more

## Local Lead Generation: Is it Worth It? Local lead generation can be incredibly beneficial for small businesses, since they mainly rely on serving customers within a specific geographic area. The advantages of local lead generation include: 1. **Relevance**: Local leads are more likely to convert into repeat paying customers since they are in close proximity to the small business, making it easier to engage and establish a relationship. 2. **Cost-Effectiveness**: Compared to broader marketing campaigns, local lead generation can be more cost-effective as businesses focus their efforts on a s ..read more

## The Event Registration Process: Setting the Stage for Success For every Event Registration hosted on CliquePrize®, the Sponsor takes center stage by offering a minimum of one free giveaway to one of the registrants. The Sponsor though may offer more than one prize to more than one Contestant. This enticing incentive sets the tone for increased attendance and excitement surrounding the event. The process commences with the Sponsor providing essential event details to CliquePrize® to create the Event in the app as follows: 1. **The Event Location**: While the event may not be held at the Spon ..read more

## Locating Raffle Tickets: Private Promotions and Easy Access Launching in 2024! CliquePrize® Raffles are **Private** promotions by default, offering an exclusive and personalized experience. To unlock a Private promotion, Contestants simply click on "**Private**" within the CliquePrize® app and either scan the QR code or enter the 4-digit code provided by CliquePrize® to the Sponsor. The Sponsor shares this private invitation QR code with all eligible Contestants, ensuring an inclusive and accessible approach to participation. Once the private promotion is unlocked, Contestants can easily ac ..read more

## How do CliquePrize® Surveys Work? *Launching in 2024!* - **Survey Connection**: Each Survey can be linked to a giveaway or run as a stand-alone campaign. - **Increased Winning Odds**: Contestants who enter a CliquePrize® survey connected to a giveaway can double their chances of winning a prize just for completing a survey. - **Pre-Qualifying Question**: Before participating in a survey, each Contestant must answer a pre-qualifying question. This step ensures that real patron data is collected, preventing bogus responses from individuals solely seeking to win a prize. Example of a multiple ..read more

## **Charting Cash Flow Trajectories** First and foremost, crafting an [in-depth cash flow forecast](https://www.pwc.com/gx/en/services/entrepreneurial-private-business/small-business-solutions/blogs/preparing-a-cash-flow-forecast-simple-steps-for-vital-insight.html) is essential for financial preparedness. Cash flow projections help you anticipate incoming revenue, forecast expenses, and pinpoint areas where cash may be tight. A meticulous cash flow model enables you to anticipate hurdles and take proactive steps to mitigate them. The exercise offers a strategic advantage and provides you wit ..read more

## Understanding Lead Generation for Small Business In the digital age, it's not enough to simply capture leads. The key to sustainable small business growth is attracting qualified leads—those prospects who are most likely to become your loyal, repeat customers. Understanding the intricacies of lead generation is crucial for the success of small businesses. ## The Importance of Sales Qualified Leads (SQLs) Sales Qualified Leads are prospects who have shown an interest in your product or service and ready to purchase from your small business. They are the driving force behind your sales pipeli ..read more

## Am I running a lottery, contest, or sweepstakes? Before delving into the details of CliquePrize®, it is crucial to understand the distinctions between a lottery, contest, and sweepstakes. Lotteries require participants to pay money for a chance to win a prize, which is also usually money and is thus highly regulated and often illegal without government authorization. Contests, on the other hand, involve skill-based competitions where winners are determined by merit based on a specific set of criteria. Sweepstakes also known as Giveaways are random drawings where prize winners are selected p ..read more

## How do I start marketing my small business? Marketing a small business involves a strategic approach to promote your products or services to a specific targeted, local audience. To get started, CliquePrize® recommends that small business owners follow these 5 steps: 1. **Define your target audience**: Identify the ideal customer profile for your small business. Where do they live? How far are they from your location? Do you understand their demographics such as their age band, income level and spending habits, marital status, education, number of children, and interests? 2. **Establish clea ..read more