How PR can help advocate for animal welfare
Orange Orchard Blog
by Rob Slaughter
3d ago
There is so much information on the internet that you can’t control all of it. But you can control your stories, message and mission with the expertise of a seasoned animal welfare public relations team. Earned media holds more weight than paid media in today’s world. All it takes for supporters and other potential stakeholders, […] The post How PR can help advocate for animal welfare first appeared on Orange Orchard ..read more
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Make Your Foundation Newsworthy with PR
Orange Orchard Blog
by Lara Bergman
3d ago
Whether your mission is to save the lives of or advocate for positive legislation on behalf of wild or domesticated animals, your foundation needs to make a splash. There are more than 50,000 animal organizations in the United States. That means that your foundation needs to stand out if you want to draw attention to […] The post Make Your Foundation Newsworthy with PR first appeared on Orange Orchard ..read more
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Animal Welfare PR: Educating the Public on New Laws
Orange Orchard Blog
by Lara Bergman
2w ago
As an animal welfare organization, you know all too well that regulations surrounding animals can change frequently. Not only are new laws put into place on the federal level, many states often augment those laws with additional layers of protection. From the Animal Welfare Act, signed into law in 1966, to the more recent PACT […] The post Animal Welfare PR: Educating the Public on New Laws first appeared on Orange Orchard ..read more
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Amplify your Fundraising Efforts through Animal Welfare Public Relations
Orange Orchard Blog
by Anthony Cloud
1M ago
While it’s not Christmas just yet, people are starting to get in the giving mood. According to Creative Planning, “the end of the year is the most popular time to give to charity, with 30% of annual giving occurring in the month of December, and a full 10% of donations are made during the last […] The post Amplify your Fundraising Efforts through Animal Welfare Public Relations first appeared on Orange Orchard ..read more
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PR Turns Accolades into Growth
Orange Orchard Blog
by Lara Bergman
1M ago
Your pets aren’t the only ones who enjoy a little praise and a pat on the back when they do something good. Human beings also love the accolades they get for a job well done. If your cruelty-free business has gotten a certification from Leaping Bunny or received the William & Eleanor Cave Award, you […] The post PR Turns Accolades into Growth first appeared on Orange Orchard ..read more
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Pushing forward with animal welfare public relations
Orange Orchard Blog
by Seth Norris
1M ago
A crisis has occurred and you made it through. Now, it’s time to push forward with positivity with the help of animal welfare public relations strategies. An experienced team like Orange Orchard PR can help you highlight your continued work through media outreach. Three types of media that will be vital to continue onward are […] The post Pushing forward with animal welfare public relations first appeared on Orange Orchard ..read more
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Advancing your green construction company through media opportunities
Orange Orchard Blog
by John Pirsos
1M ago
The demand for green construction is rising rapidly around the world. According to data, the global green construction market size was $541 million in 2023, and they’re expecting a growth rate of nearly 11% in the years to come. As the demand increases, so will the selection of green construction companies to choose from. That’s […] The post Advancing your green construction company through media opportunities first appeared on Orange Orchard ..read more
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PR Helps Guide New Animal Welfare Laws
Orange Orchard Blog
by Lara Bergman
1M ago
Like most animal welfare organizations, you have probably compiled an impact assessment of your group’s accomplishments. But did you know that sharing this report is a good way to communicate your progress and drive policy? Because of the complexity of most impact reports, the data they contain provides information you can use to effect change. […] The post PR Helps Guide New Animal Welfare Laws first appeared on Orange Orchard ..read more
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Hold onto those donor dollars with PR
Orange Orchard Blog
by Amanda Greever
2M ago
Money. It’s what makes the world go around, isn’t it? It’s how we buy food and necessities for our families. It’s how businesses pay their bills and keep the lights on. It’s what allows your favorite nonprofit to keep doing the good work it’s doing. But times are tough, and budget cuts are happening on […] The post Hold onto those donor dollars with PR first appeared on Orange Orchard ..read more
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Use ethical PR to connect your cruelty-free brand with committed consumers
Orange Orchard Blog
by Matthew Everett
2M ago
It’s hard to know exactly what “cruelty-free” means in the marketplace. There’s no standard definition or federal regulation of the term, so companies have a lot of leeway to make exaggerated or misleading claims. The post Use ethical PR to connect your cruelty-free brand with committed consumers first appeared on Orange Orchard ..read more
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