A gym SWOT analysis is an essential roadmap for both new and established fitness businesses. Find out how to produce an effective SWOT analysis for your gym business. Starting out and opening a new gym? Or are you running an established gym business? Either way, you’ll need to navigate opportunities, challenges, and obstacles. And that’s where a gym SWOT analysis comes in. It’ll help you set your priorities, make the most of opportunities, and avoid roadblocks as you grow. Read on to find out exactly what a SWOT analysis is, how to conduct one, and how to apply your findings. Be inspired and u ..read more

PerformX Live 2024 exceeded all expectations with 2 days full of education-packed masterclasses, lively discussion panels, valuable networking, and more. Get the 9 hottest takeaways that you NEED to know about. Gym owners and operators showed up in force for the first big fitness event of 2024. Billed as ‘unmissable’, PerformX Live 2024 was anything but ‘missable’! The must-attend event included inspirational masterclasses from leading experts. And the chance to experience the latest innovations in equipment, tech, and training. Plus, loads of opportunities to network with like-minded peers. W ..read more

Want to find out how you can start a fitness blog for your gym or fitness club business? You’re in the right place! In this how-to guide, we’ll help you create a fitness blog that your members and prospects will want to read. A fitness blog can help your business build brand authority. Help you attract new prospects and members. Give your website a search engine rankings boost. And even help your members get more from their membership. Good news! Blogging is a low cost gym marketing option. And it’s pretty simple to get started. We’re here to help. Read on to learn more about the benefits of b ..read more

To stand out, you need solid gym marketing strategies that support your business goals. Then build a marketing plan for your gym filled with the right tactics to help you achieve your goals. There are 4,880 gyms, health clubs and fitness centres in the UK. This has grown by 9.6% a year on average from 2018-2023. This growth represents opportunity for your fitness business. Yet, it also shows how competitive the market is. You need the right approach to creating your marketing strategy if you want to stand out and reach the right audience. Many gym owners and operators are incredibly busy. And ..read more

Embracing digital is a game-changer – even for independent gyms It’s time to address weaknesses that could lead to failures. And amplify strengths to maximise gains across your business. How? By embracing digital technologies to save time, reduce costs, challenge complication, build competitive advantage, and delight members. Digital. Digital transformation. Digitisation. Ever feel like these are overused buzzwords that only really apply to big businesses? You wouldn’t be alone. But, setting buzzwords aside, embracing digital is now essential for all gym businesses. From independent startups t ..read more

Whether you are starting out or have an established business in the UK, these fitness business ideas are here to inspire you. So, you keep giving your members what they want in 2024 and beyond. People love new. New products at the supermarket. New clothes for the new season. And new ways to get fitter and healthier. So, embracing the right new trends will help you keep members happy. And attract new ones too. In this blog post, we’ll explore the new health and fitness business ideas you need to know about in 2024 and beyond. Plus, we’ll help you identify how to choose the trends that ..read more

ukactive’s Active Uprising took place in London on 1 February 2024. Here are 3 quick takeaways for gym owners and operators. Active Uprising took place as a standalone event at London’s QEII Centre. On a sunny 1 February 2024, health and fitness professionals gathered for a day of learning, networking, and activation. Organised by ukactive, the 2024 event focused on growth, development, and improving the health of the nation. It was a packed day! So, we’ve put together 3 key insights for gym owners and operators from Active Uprising. Let’s get stuck in! #1: The impact you have on people is see ..read more

ATLANTA, GA – February 1, 2024 – Xplor Technologies, a leading global platform combining SaaS solutions, embedded payments and Commerce Accelerating Technologies for “everyday life” businesses has today announced its acquisition of Membr, a leading fitness-focused management software platform trusted by over 2,000 gyms worldwide. The move enables Xplor Technologies to bring a premium club management software solution to the fitness industry and further expand its global footprint. Membr powers fitness gyms and health clubs in over 25 countries across four continents, working with fitness indus ..read more

Thinking about starting a fitness newsletter for your gym? Or perhaps you want inspiration for fresh newsletter content? You’re in the right place! In this article, we’ll look at the benefits of gym newsletters, how to start one, and give you 13 winning content ideas. Want to build brand loyalty? Want to grow your gym business? Want to keep members for longer? A fitness newsletter can help. A good newsletter includes content which is valuable to prospects and members. So, it becomes a must-read. And even drives extra revenue for your business – directly and indirectly. This article will help y ..read more

Thinking about starting a fitness newsletter for your gym? Or perhaps you want inspiration for fresh newsletter content? You’re in the right place! In this article, we’ll look at the benefits of gym newsletters, how to start one, and give you 13 winning content ideas. Want to build brand loyalty? Want to grow your gym business? Want to keep members for longer? A fitness newsletter can help. A good newsletter includes content which is valuable to prospects and members. So, it becomes a must-read. And even drives extra revenue for your business – directly and indirectly. This article will help y ..read more