Recent research has shown us that a strong promotional products marketing strategy is one of the most potent and effective ways of advertising your business. According to the research conducted by the British Promotional Merchandise Association, 96% of participants believed that promotional products increased their awareness of a brand, and 83% believed they increased their consciousness of a brand for up to 12 months. With all this in mind, we’ve put together our guide to everything you need to know about getting started with promotional products in 2024, and how to create strong loyalty to ..read more

Are you looking for the next innovative promotional item to send out to clients or colleagues? Seeking out the perfect promotional item for your brand that is not only cost effective and functional but also stands out from the crowd, can be a challenge at any time of the year. But finding an item that will be used on a regular basis will be worth it, raising your brand’s profile and acting as a gesture of goodwill. We’ve put together some ideas for the perfect business gifts to send this Autumn. Why Send Business Gifts in Autumn? With the colder weather and darker nights drawing in, sending ..read more

A major attraction for students starting at universities across the country, freshers’ fairs provide businesses with a fantastic opportunity to connect with an influx of both students and faculty members, offering massive potential for brand exposure. All types of businesses can benefit from advertising during freshers week by using promotional merchandise to instantly create a positive impression with you and if the right freebie is chosen, be remembered for years afterwards. Why Freshers? Freshers’ fairs are famed for being a source of promotional goodies and freebies that can help out cash ..read more

Even though the summer break is only just beginning, there will be many students out there, whether primary or secondary, college or university, that aren’t always keen to return. However, as an organisation you can add some real colour and style to your school with a range of fantastic back to school swag items to get your students excited about the return to school. In the last few years, schools up and down the country have been focused on attendance and furthering educational developments by building school spirit and a sense of belonging. In this blog post, we’ve put together our top su ..read more

We all love the summer months; when the days are longer, and we can unwind and simply relax with family and friends. From a business perspective, this often presents a fantastic opportunity for businesses to activate promotional campaigns, increase brand awareness and ultimately create more sales opportunities in a season that has traditionally been quite slow. In this piece, we’ll cover precisely why you should be making the most of the summer months and why promotional and branded items should be included in your summer marketing plans. Why Summer is an Important Time For Your Business Sum ..read more

These days, it’s not so easy to think of swag bag ideas for your next conference, giveaway or event. After all, how can you really predict what people will find useful, and shareable as the popularity pendulum swings so wildly back and forth? In this piece, we’ve put together a range of options to consider for your next event, whether you’re looking for items that raise your brand’s profile, create goodwill, communicate your values or simply as a gesture to your customer base. What’s Swag Used For? The word ‘swag’ refers to branded promotional gifts given out in a range of situations, such as ..read more

We live in an environmentally conscious world, where more consumers and partners are keen to do business with companies that showcase a commitment to sustainability. By promoting your brand with a range of eco-friendly promotional products, not only are you showing a commitment to sustainable practices, but also ensuring that you’re decreasing your carbon footprint as a business too. In this blog, we’ll be exploring some fantastic options if you’re looking to invest in eco-friendly products to elevate your brand and showcase your eco-friendly credentials too. How to Choose Eco-Friendly Promot ..read more

The term USB is an acronym for “Universal Serial Bus”. The “bus” refers to a circuit connection that is used to transmit data between components within an electrical system. The USB standard is one that establishes a specification for the connector and cables used to link devices together within this electrical ecosystem. In other words, the USB allows for communication between devices and defines the physical and electrical interfaces used for connecting peripheral devices to computers. The speed and transfer quality has significantly improved over the years, and in this blog we’ll be lookin ..read more

Much of our lives are now played out in a digital realm, and when you consider some of the personal information, let alone professional data, you have stored on your device – some of which you won’t even be aware of – it makes a lot of sense to consider how you’re protecting yourself. On a personal level, perhaps you have banking details, documents with your address on them, and other important information. There’s almost certainly a lot more if you’re working with your computer in a professional capacity too. And that’s just the tip of the iceberg in most cases, so it’s a scary thought when ..read more

USB data packets play an intrinsic role in USB communication protocols. When a device is attached via a USB port, whether that be a mouse, keyboard or indeed a USB flash drive, the host device is able to detect what kind of device it is and therefore automatically load the corresponding driver to allow the peripheral device to run. Data is transferred between these two entities in small amounts known as ‘data packets’. A predetermined number of bytes is transmitted with each of these packets. In this article, we will discuss USB data packets in detail, including their structure, types, and ho ..read more