Building trust is an essential part of any online store. Without it, you will find that your customers are hesitant to make purchases from your site. This article discusses why it is important to build trust on an ecommerce website, and how it helps to increase ecommerce sales and grow the business overall. What does trust mean for ecommerce? Each person has a different definition of what makes an online store trustworthy. Some people may decide that they trust the company because it offers good customer service or fast shipping, while others might think it is their extensive product selection ..read more

The design of your e-commerce website is extremely important as it creates the first impression. Especially if you want customers and audiences to stay on your website. For e-commerce, it is important that you get audiences to stay. Unlike a physical shop where you can persuade a customer to stay and buy your product, e-commerce is online. Meaning that you cannot physically supervise and persuade someone to stay on your website. That is why e-commerce web design needs to be taken seriously. 1. Readability First of all, you need to make sure that your content is readable. Don’t just design ..read more

You might be thinking, not another article on COVID-19! Similarly, I’ve received a ton of COVID-19 response measures via email and social media, most of which are not actionable at all. In response, I am sharing 3 actionable tips you can use straight away. I’ve also made the message more straightforward and as clear cut as possible as you’ve probably read a ton of fluff pieces before this. Practise Sensitivity No, you don’t have to provide further updates on COVID-19, consumers are also bombarded by updates and there is absolutely no need to add more. However, you do have to […] The post 3 Act ..read more

If you have been researching on topics relating to Personal Finance, Savings Account and Sim Only plans, you would’ve come across content developed by Seedly. In this instalment of our Content Marketing Rockstars series, we feature Yeap Ming Feng, Seedly’s Head of Content & SEO. In a few words tell us what Seedly is all about. Seedly is Singapore’s largest personal finance platform. We aim to help Singaporeans make smarter personal finance decisions with the right content, right tools and the right mindset. Singaporeans can read unbiased content on Seedly Reads, make use of our community f ..read more

Learning SEO (Search Engine Optimisation) can be daunting if you are new to the subject. To help you overcome the steep learning curve, I’ve curated the best (and free) resources and organised them into a 5-day SEO study guide. This guide will benefit 1. Students/Fresh Grads looking to pick up SEO to enhance their profile 2. Digital Marketing Practitioners (with little to no knowledge in SEO) looking to value add to their existing clients with SEO services. 3. In-house marketers looking to take up SEO and subsequently optimise their website for better search presence Note: The study guide is s ..read more