In such a saturated market how do you create a cafe that will capture your audience’s attention, entice them in and keep them coming back for more? What people are looking for has changed over the years and while the food and drinks are important, experience is probably now one of the most important things when it comes to choosing where to go for lunch or to grab a coffee. The reason why some brands thrive even in a crowded high street is because they will offer something slightly different that no one else is. Yes, the most successful cafes are often aesthetically pleasing and ‘instagramable ..read more

An insight into our 360 brand process | The Collective This insight will showcase the behind the scenes development of our latest Coffee Shop project. Discover what it takes to turn an idea into a cohesive and memorable hospitality brand. From initial brand strategy, through the design process, right up to the interior visualisation stage, this blog will break down each part of the process and demonstrate why each is imperative to creating a successful brand. The three main topics this blog will cover are brand strategy, brand identity and interior design. We will break down the fundament ..read more

From Bombay with Love is the delicious tagline of the distinguished restaurant Dishoom, that burst onto the London restaurant scene in 2010, opening in Covent Garden. Since then it has opened a further 8 locations, including ones in Manchester, Edinburgh and Birmingham. As we delve further into the Dishoom Restaurant brand story, you’ll see why their tagline is perfect for the now famous restaurant, and how impactful their whole brand and restaurant interior concept is.    Who’s behind the Dishoom concept? There are four founders of Dishoom; Cousins Shamil and Kavi Thakrar, and broth ..read more

In such a saturated market how do you create a cafe that will capture your audience’s attention, entice them in and keep them coming back for more? What people are looking for has changed over the years and while the food and drinks are important, experience is probably now one of the most important things when it comes to choosing where to go for lunch or to grab a coffee. The reason why some brands thrive even in a crowded high street is because they will offer something slightly different that no one else is. Yes, the most successful cafes are often aesthetically pleasing and ‘instagramable ..read more

Have you ever wondered what makes a restaurant experience so memorable? Or what makes the leading restaurant brand in your city more successful than its competitors?   Well, the obvious answers would be the food and service. However if you look closely there is an intensive design driven process which binds the tangible and intangible brand elements. Restaurant Interior design is the first and last physical touch point before and after the food and service and can leave a lasting impression on the guests.  Think about it, why is it that we know we should dress in a particular way fo ..read more

Introduction  In a digitally conscious world, the word ‘brand’ has become an established term with every sector and industry. Brand and branding have been an over consuming buzz word in recent times. Studies have shown that millennial’s and Gen Z are more influenced by the “why” of a brand than by the “what” of a brand. This means that they are more concerned with the purpose of a brand than just its products or services. To establish the brand purpose and its position in the market it needs to communicate with the target audience with utmost clarity.   With an immensely competitive ..read more

It was a warm sunny day in London and after a terrific morning at the HRC event over at the ExCeL London there was just enough time left in the day to visit some of the hospitality spaces that are on our ‘wish-list’ of places to visit.    We first came across Rosslyn on Instagram (@rosslyncoffee) with their unique pink pantones, a clean wordmark, minimalistic packaging design and nice interior detailing.    As you learn more about Rosslyn and delve deeper into the business you really find a brand that goes way beyond just selling coffee, and in this post we are going to exp ..read more

When we heard the news that Dirty Bones were working on a new speakeasy concept our ears pricked up immediately and like many we waited eagerly in anticipation for more news. If you’ve been living under a rock and for some unknown reason are unfamiliar with the Dirty Bones brand (like seriously, where have you been?) then here’s all you need to know.   Dirty Bones launched in 2014 opening up a site in West Kensington and soon after that initial launch were opening sites in Soho and East London. They now have 5 restaurant sites in total, 4 of which are in London and the other is in Oxford ..read more

Within the commercial interior design sector there are a few different types of interior design practices, each taking a slightly different approach depending on the style of venue. For example, hospitality interior design, retail design and workplace design all fall under this commercial interior umbrella but all have different needs when it comes to the interior design of the space. In previous blogs we have spoken about hospitality design and commercial design in general but today we are introducing you to the retail interior design practice. Interested in finding out more about commercial ..read more

Cafe Interiors  Taking time to create a well considered cafe design concept which encompasses not only a great interior design but a strong brand ethos will ensure that when you open the doors to your cafe you are best positioned for success. It’s easy to assume that opening a cafe is about sourcing great food, hiring experienced staff and serving great tasting drinks, but really that’s not what will keep customers coming back. Over recent years we  have all seen a shift towards more conscious buying habits and especially when it comes to investing into hospitality businesses. A hug ..read more