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For the latest news and updates on what marketers are doing to raise brand awareness, boost brand loyalty and reach their target audience through live experiences and other forms of engagement marketing, Adweek has got you covered. Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an..
ADWEEK » Experiential Marketing News
21h ago
Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic ..read more
ADWEEK » Experiential Marketing News
21h ago
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend's business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing ..read more
ADWEEK » Experiential Marketing News
21h ago
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto. The number was choreographed and directed by Luis Salgado, from hit Broadway shows In the Heights and On Your Feet; featured Manny Marquez (On Your ..read more
ADWEEK » Experiential Marketing News
21h ago
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage, part of the No Fixed Address collective, Niki Sahni wears many hats, but her passion lies in building such a space while driving what ..read more
ADWEEK » Experiential Marketing News
21h ago
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand--the name of the companies' combined upcoming sports streamer--during TV upfront week on Thursday. The Venu moniker keeps the idea ..read more
ADWEEK » Experiential Marketing News
21h ago
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also ..read more
ADWEEK » Experiential Marketing News
21h ago
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited ..read more
ADWEEK » Experiential Marketing News
21h ago
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in ..read more
ADWEEK » Experiential Marketing News
4d ago
Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its ..read more
ADWEEK » Experiential Marketing News
4d ago
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business. According to the company's most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter ..read more