Facing the decline of traditional media and an increasingly fragmented overall market, advertisers are looking to Out of Home to provide reach with a broad audience. Time, then, for a squiz at the trends in this growing sector. There’s an element of ‘back to the future’ in the growth of New Zealand’s Out of Home (OOH) market in 2024. In a world of pop-up ads, AI-generated content and a vast array of social media platforms, the old-fashioned stick-an-ad-where-people-will-see-it approach is once again coming into its own. In a year that saw many media channels experience a decline in revenue, OO ..read more

As the economic downturn intersects with unprecedented new opportunities, indie advertising agency Federation says that for many brands and businesses, now’s the perfect time to shake things up. In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most well- established independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging industry. In recent months, it has announced a string of senior appointments, including awarded creative leader Brad Collett as Chief Creative Officer; inter ..read more

There’s never been more noise in the marketing landscape, making even the most seasoned marketers question where to point their brand. Krunch.co helps challengers find their path to own today, and win tomorrow. Read on to explore how smart cookies can create brands that are ready for now and what comes next. Liberating creative  Technology has democratised the creative toolbox, and with so many of us growing up digitally native, the creative world has been massively disrupted. On top of that, the fragmented media landscape and maturing of social media has changed how we expect brands to s ..read more

The Enthusiasts and Momentum have become a collaborative force in brand strategy, creativity and media execution. Here, Martin Yeoman, Strategy Partner at creative agency The Enthusiasts, and Natalia Taylor, founder and Managing Director of media indie Momentum, share how their partnership came to be and what it means for their clients.  So how did TE&M come about? Martin Yeoman: Having long-standing careers in the local advertising industry, we’ve bumped into and worked with each other in different capacities over the years. We’ve partnered on numerous client projects and realised th ..read more

If there was a key message to come out of Future State 2024, it was that all of us of have a role in creating a future that uses tech safely, and is safe for our planet. The one-day conference, held at Auckland’s Spark Arena, heard from local and international speakers in the technology and sustainability space. Kicking proceedings off in an ‘I love AI’ T-shirt, US data scientist Noelle Russell gave an empowering talk titled ‘HumAIn: Empowering inclusion with technology’, about her career journey with AI. It all started when her first child was born with Down syndrome 19 years ago and she was ..read more

Alex Kenny is Creative Director at MediaWorks’ in-house creative studio Passionfruit, runs a food Instagram, and is a mother to a two-year-old. We catch up with her to find out how she balances these roles and how they fuel her creative fire. Having worked in the creative space for many years, how do you stay on top of trends and fads to remain relevant but also authentic and timeless? Keeping your eyes open to everything and having multiple creative outlets so you can be influenced and open to interchanging platforms and creative treatments.  I have a food Instagram (@will.she.eat.it) an ..read more

Despite not securing the NRL title, there’s no denying the beloved New Zealand rugby league team, One NZ Warriors, had a sensational season, possibly signalling the beginning of an even greater era than ever before. This year, for the first time in three years, the Warriors returned to New Zealand full-time after playing in Australia during the pandemic.  Sports marketing in general is heavily fuelled by the results of the team, with a good season always translating into a good marketing strategy. But with their return to home soil, the team’s entire marketing strategy shifted.  Glen ..read more

It has been only a year and a bit since Ben Henare Kidd took up the role of Junior Art Director at DDB Aotearoa, and already he is shaking up the advertising industry by bringing culture and diversity into his work. Ben has always been a creative, knowing from a young age that he wanted to do something in this realm but not knowing exactly what.  Despite initially thinking he wanted to be a doctor, Ben chose a different path, studying Communications at AUT and then “falling into marketing”.  “It just encompassed a lot of things that I enjoyed, creating ideas, creating campaigns and u ..read more

Rachel Brown, founder and chief executive of the Sustainable Business Network, is speaking today at the Future State conference in Auckland. An expert in all things sustainability, she talks with Zahra Shahtahmasebi about the tangible actions businesses can take to be more sustainable. Ditch the work car and sign up to a rideshare company instead – that’s just one of Rachel Brown’s tips for businesses looking to improve their sustainability. It’s easy, affordable and far more efficient that having a fleet of pool cars that only get used sporadically, says Brown, CEO and founder of the Sustaina ..read more

As the digital marketing landscape prepares to say goodbye to third-party cookies, could the broad reach of television commercials fill the gap? In an era of digital transformation and privacy concerns, marketers in New Zealand are faced with a shifting advertising landscape. The impending demise of cookies – those small pieces of data that leave a trail of digital crumbs to track online behaviour and allow for targeted advertising – has left many wondering about the future of digital marketing. As we embrace this new normal, it’s crucial to explore the mix of advertising avenues available, an ..read more