Blind tastings are a vital practice in the bourbon and whiskey industry for several compelling reasons. These tastings ensure objectivity by leveling the playing field, thereby affirming the quality, promoting diversity, and creating a setting where the focus is solely on the spirit’s merit rather than its branding or prestige. This approach ensures that excellence […] The post Why Are Blind Tasting Accolades Important to Bourbon and Whiskey Brands? appeared first on Brindiamo Group ..read more

First recorded and memorably described in an Irish Gaelic document as “water of life” in 1405, Irish whiskey clearly has stood the test of time from its beginnings in the 12th century and well into the 21st century. But the journey hasn’t been without its ups-and-downs. One of the beloved tales about Irish whiskey’s history is how monks first introduced the spirit to the world. However, this is only one of many interesting facts and beautiful tales in Irish whiskey’s story over the centuries. Brindiamo Group recognizes the challenges you may be facing when looking to invest in the whiskey indu ..read more

In an article titled “Whiskey Innovation 2021: Must-Visit New Projects in Whiskey,” Forbes praised established distilleries and start-ups that are finding new ways to bring unique and quality products to the marketplace. The American Business magazine went on to illustrate how ingenuity is not in short supply in the world of whiskey and bourbon. In fact, many new brands are making waves with their innovations, not to mention competing with the finest beverage developers in the industry. Their consumers are not only purchasing more American whiskey, they also are finding more products that sui ..read more

Whiskey Market Exploding as Makers Take Chances Whiskey represents a quickly expanding business with a value of $65B in 2022 with estimated growth to $123B by 2032 (source: Global Market Insights) So, it stands to reason that whiskey makers are taking risks to expand their product lines. All of these new products are driving premiumization creating more options for consumers. Makers are pushing boundaries from sourcing grains to different barrel combinations and aging scenarios.   5 Sources of Flavor Bourbon makers widely believe in a five sources framework allowing for innovation within ..read more

Starting Your Own Bourbon Brand The excitement surrounding the quickly growing whiskey market continues to attract many aspiring entrepreneurs. According to Allied Market Research, the global whiskey market is projected to reach $86 billion by 2027 with an annual growth rate of nearly 5%. The thrill of starting your own brand and taking a slice of that pie begins with acquiring some industry-specific knowledge, context and contacts. Liquid Sourcing Bulk Whiskey You don’t have to operate your own distillery to get started as a bourbon brand. You can purchase barreled whiskey on the open market ..read more

Bourbon has reached a whole new level of popularity in the past decade or so, not to mention it’s also become easier to access than it used to be. But what is bourbon, exactly? How can you tell if the bourbon you’re drinking is quality? And what are the different types of bourbon that exist? We’ve put together this quick guide to help you learn more about bourbon and how it’s made. How Bourbon is Made Bourbon is made from the fermented mash of grains. In the United States, bourbon must be made with a grain mixture that is at least 51% corn, and distilled no higher than 160 proof (80% alcohol ..read more

One of the most important processes in the bourbon distillery process is aging – where the liquor gets better with time and begins to develop its distinct aroma, flavor, and color characteristics (such as caramel). By law, all bourbon must be aged in charred new oak barrels before it can be called straight bourbon— but after that, the regulations are fairly flexible about what happens to the barrel afterward. Some distilleries will reuse them for other purposes, some will sell them to private buyers, and some will use them as rickhouses – tall rectangular structures designed specifically for s ..read more

Irish whiskey is one of the world’s best-known and most popular spirits. It has also been around for longer than you might think: Irish whiskey first appeared in the 18th century and was initially used as a medicinal spirit. But since then, its popularity has continued to grow thanks to how smooth it is to drink. Wondering how it gets created before it gets into your hands? Let’s take a look at how Irish Whiskey is distilled. How Irish Whiskey is Made Irish whiskeys are made from a mash of malted and unmalted barley, maize, or rye and usually matured for at least three years. Irish whiskey dis ..read more

Nearing the end of 2021 and just two weeks before Christmas, tornadoes destroyed and ravaged hundreds of homes across western Kentucky. Soon after, the Kentucky Distillers’ Association, Bourbon Crusaders, and others banded together to plan a six-day auction to raise money that would benefit survivors and their rebuilding efforts. Twenty-five years earlier, a similar display of community and camaraderie within the bourbon industry occurred. After Heaven Hill Distillery – the country’s largest family-owned and operated distillery – caught fire and burnt to the ground, its bourbon partners and co ..read more