Did you know that 73% of shoppers expect brands to understand their unique needs and expectations? To be successful in today’s competitive market, it’s important to find ways to connect with your customers across different platforms. This means creating strategies that are effective and engaging, so that your target audience can easily understand and relate to your message, no matter where they are. That’s where cross-channel marketing comes into play. If you’re not familiar with this strategy, don’t worry. This beginner’s guide will walk you through everything you need to know, and show you h ..read more

The world of marketing is always evolving, adapting to changes in technology and consumer behavior. With these changes come new terminology to describe the strategies and methods used for customer communication. It’s important to understand these terms to informed decisions about how to engage with your customers. One area of confusion is the difference between ‘cross-channel‘, ‘omnichannel’, and ‘multichannel’ marketing strategies. By exploring these terms and their benefits, we can clear up any confusion and help you make the best decision for your business. So let’s investigate what these t ..read more

Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the industry. What is data-driven marketing? Data-driven marketing is an approach to marketing that focuses on strategies built on insights pulled from big data. This data is a collection of customer information, interactions, engagements, and purchases that can be used to form predic ..read more

Dotdigital Blog How to unify customer data to empower marketing success Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.  Jenna Paton Published: June 24, 2022 Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the indus ..read more

Dotdigital Blog The future of customer retention: empathic marketing Customer retention is a cheap and efficient strategy that ensures business and profit growth. Jenna Paton Published: May 12, 2022 Customer acquisition costs are on the rise and look set to stay that way. Changing social situations and consumer behavior has forced businesses in every sector and every vertical to focus on the online side of their business. That means competition is fierce. You’re fighting for attention in an already crowded marketplace. It therefore makes sense that marketers have redouble ..read more

Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important ..read more

What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, What is a martech stack you may well ask. I know I did when I first heard the term. In this blog we’re going to break down exactly what the term means, and how it can increase productivity and improve your marketing. What is a martech stack? A martech stack is simply the name given to the collection of marketing technology and software used by a business to support and enhance their marketing efforts. Even if you’re not familiar with the term, you likely already have a martech st ..read more

10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought leader and provide value to your readers. Studies show that 70% of consumers feel closer to a company as a result of content marketing, and 80% of US internet users interact with blogs. So blogging is certainly a strong channel. We write blogs all the time, and we’re hoping that as you’re here, it means you enjoy them, so here are some of our top tips to keep your blog relevant. 1. Think big picture When you’re ..read more

Dotdigital Blog What role does your martech stack play in improving customer retention? It’s official: customers are running the show.   Jenna Paton Published: July 25, 2022 Today’s economic climate has made customer loyalty a vital ingredient for marketing success. But, with budgets cut and customers more concerned about value for money than ever before, customer loyalty is getting harder to achieve.   Customers are happy to shop around and track down the best brand that suits their needs at any given time. They’re less rooted in the recognized ..read more

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking about using data to enrich your communications. Data doesn’t lie, it’s interesting, it’s powerful, and it can really improve your message. Traditionally data is considered a bit dull, but we’re not talking about adding Excel spreadsheets to your newsletter. In fact, please never do that. But we are talking about weaving data into your overall message to add depth, authority, and impact. Fantasy Premier League (FPL) do this fantast ..read more