How to leverage push notifications in mobile app marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
1w ago
Did you know that 60% of all global online sales now happen through mobile commerce? With mobile app push notifications, you can effectively reach customers and boost your sales. This blog will explore the benefits of push notifications, how to use them effectively in promotional campaigns, and the advantages Dotdigital offers if you’re looking to leverage this powerful marketing channel. What are mobile app push notifications? Mobile app push notifications are short messages sent directly from an app to a user’s device, even when the app isn’t actively in use. They appear as popovers on the l ..read more
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How to create human connections with cross-channel marketing strategies
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
1M ago
Did you know that the average person is exposed to over 10,000 marketing messages a day? In this oversaturated landscape, it’s no wonder that customers often tune out traditional marketing tactics.  But what if you could break through the noise and forge genuine connections with your audience?  By leveraging cross-channel marketing strategies with a human touch, you can build trust, loyalty, and ultimately drive sales. This blog will guide you on how to achieve exactly that. Keep reading to discover how human-to-human marketing (H2H) and cross-channel strategies can help you create a ..read more
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A beginner’s guide to cross-channel marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
5M ago
Did you know that 73% of shoppers expect brands to understand their unique needs and expectations? To be successful in today’s competitive market, it’s important to find ways to connect with your customers across different platforms. This means creating strategies that are effective and engaging, so that your target audience can easily understand and relate to your message, no matter where they are. That’s where cross-channel marketing comes into play. If you’re not familiar with this strategy, don’t worry. This beginner’s guide will walk you through everything you need to know, and show you h ..read more
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A complete guide on cross-channel, omnichannel, and multi-channel marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
9M ago
The world of marketing is always evolving, adapting to changes in technology and consumer behavior. With these changes come new terminology to describe the strategies and methods used for customer communication. It’s important to understand these terms to informed decisions about how to engage with your customers. One area of confusion is the difference between ‘cross-channel‘, ‘omnichannel’, and ‘multichannel’ marketing strategies. By exploring these terms and their benefits, we can clear up any confusion and help you make the best decision for your business. So let’s investigate what these t ..read more
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How to unify customer data for data-driven marketing
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
1y ago
Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the industry. What is data-driven marketing? Data-driven marketing is an approach to marketing that focuses on strategies built on insights pulled from big data. This data is a collection of customer information, interactions, engagements, and purchases that can be used to form predic ..read more
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How to unify customer data to empower marketing success
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
1y ago
Dotdigital Blog How to unify customer data to empower marketing success Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.  Jenna Paton Published: June 24, 2022 Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the indus ..read more
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The future of customer retention: empathic marketing
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
1y ago
Dotdigital Blog The future of customer retention: empathic marketing Customer retention is a cheap and efficient strategy that ensures business and profit growth. Jenna Paton Published: May 12, 2022 Customer acquisition costs are on the rise and look set to stay that way. Changing social situations and consumer behavior has forced businesses in every sector and every vertical to focus on the online side of their business. That means competition is fierce. You’re fighting for attention in an already crowded marketplace. It therefore makes sense that marketers have redouble ..read more
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Why cross-channel marketing matters
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
1y ago
Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important ..read more
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What is a martech stack and how will it improve your marketing?
Dotdigital Blog » Cross-channel marketing
by Natasha Lainsbury
1y ago
What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, What is a martech stack you may well ask. I know I did when I first heard the term. In this blog we’re going to break down exactly what the term means, and how it can increase productivity and improve your marketing. What is a martech stack? A martech stack is simply the name given to the collection of marketing technology and software used by a business to support and enhance their marketing efforts. Even if you’re not familiar with the term, you likely already have a martech st ..read more
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10 ways to keep your blog relevant
Dotdigital Blog » Cross-channel marketing
by Natasha Lainsbury
1y ago
10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought leader and provide value to your readers. Studies show that 70% of consumers feel closer to a company as a result of content marketing, and 80% of US internet users interact with blogs. So blogging is certainly a strong channel. We write blogs all the time, and we’re hoping that as you’re here, it means you enjoy them, so here are some of our top tips to keep your blog relevant. 1. Think big picture When you’re ..read more
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