Influencer Marketing Ideas for Building Materials
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B marketing is the ability to reach an already engaged and targeted audience,” according to Forbes. “Influencers often have a niche audience that is interested in a specific industry or product, which allows B2B businesses to reach potential customers who are mor ..read more
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5 Emerging Marketing Channels for B2B in 2024
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C. Depending on your industry and your target audience, familiar and time-tested marketing channels might be enough.  But if you’re eager to investigate what’s just i ..read more
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5 Tips for Smart Marketing on Smartphones
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences. Well, the trend continues. Consider these stats from Statista, Semrush, Tech Jury and Google: 49 billion is the projected number of mo ..read more
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4 Innovative B2B Construction Marketing Strategies
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
The construction industry continues to grow, but you may feel as though it’s shrinking, as new competitors are part of the growth and additional construction companies may be squeezing in on your business or company. Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so finding time in the day to plan your business marketing to address the competition may feel like an unpleasant chore. We get it. But failing to have an innovative marketing in place can prove to be a costly mistake. Finding the time to plan y ..read more
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Why Your Content May Not Get Traffic: Content Marketing Strategies
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re offering these suggestions on how to increase the odds of it doing that), but if you’re not getting a lot of traffic to your content, you’re most likely committing one, or more, of these common mistakes: You Don’t Make it Appealing If your audience members aren’t drawn to the ti ..read more
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Inclusive Marketing Explained: The How and Why
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out of cultural and societal impacts of the last few years, including recurrent racial, LGBTQ and gender issues, and a shift in generational viewpoints. For example, millennials and Gen Z are more attuned to companies w ..read more
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5 Reasons to Add Podcasts to Your Marketing Mix
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well.  Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. Podcasts? If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s G ..read more
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5 Must-Read Books To Boost Your B2B Brand Voice – 2024 Edition
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s “Extraordinary Popular Delusions and the Madness of Crowds” by Charles MacKay, almost anything by Seth Godin, Al Ries and Jack Trout, or the soon-to-be classics, such as “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier. You can scour the be ..read more
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4 Ways to Revamp Your Marketing Strategy and Increase Sales
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but what if you’re not sure what a strategy is, let alone understand the difference between a strategy and tactics? Aren’t they all part of a plan? Yes, they are part of a plan. And, with successful plans, there are steps that must happen in linear order to make ..read more
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5 Ways to Boost and Improve Public Relations
ER Marketing » Channel Marketing
by Elton Mayfield
1w ago
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. And recognizing that your public relations efforts begin first within the walls of your company is essential. If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. Here are five suggestions ..read more
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