In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals.   1. Stay informed and educated   Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. To keep up with the ..read more

In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Some slip-ups in B2B alliances can prove incredibly costly in multiple ways. The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. 1. Social Media Neglect When you venture to a company’s Facebook page, you expect to see a generous amount of recent content and information. Of ..read more

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Depending on what you’ve read, the concept may be a little overwhelming. Don’t stress; the process doesn’t have to be that difficult. We’ve put together a simple checklist to help you create your first primary personas; you can build on them from there as you see fit. Step One: Think of Your Ideal Customer Spend some time asking yourself questions about who your ideal customer wou ..read more

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. In this article, we will explore seven compelling reasons why your firm should be blogging. 1. Boosting Online Visibility In today’s digital world, having a static website is akin to opening a s ..read more

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they have today, you have no other option – you must comply. Let’s take a look at how you can automate your B2B marketing throughout the customer journey without losing your narrative or overpaying for labor to personalize the process. Automation Must be Gripping ..read more

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for? Let’s dive in and revolutionize your approach to customer feedback. Do Your “Pre-Search” Leverage existing customer data for more insightful surveys. Before bombarding your customers with questions, take a step ..read more

The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is to make that information local. Example – all else being equal, would you rather go to a shoe store down the street or one that is 100 miles away from you? The Age of Local advertising prioritizes local relevance. The newest online marketing tools and the most bloody online marketing battles are ..read more

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Of course, today that content goes far beyond the written word as videos continue to gain in popularity. RELATED: How to Diversify Your Content ..read more

Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Lead generation is a crucial numbers game in marketing. However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. To the contrary, personalization may mean more here ..read more

The business landscape of 2023 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Here are some of the older B2B techniques that continue to work to this day – techniques that you will probably be able to count on for many years to come. Inside Sales Rep Magic Twenty years ago, the inside sales rep was the person working phone magic day in and day out. Today, as communication porta ..read more