By Oluwaseyi Lawal In celebration of its 75th anniversary, leading commercial bank in Africa and beyond, United Bank for Africa (UBA), has announced that it will be unveiling series of policies and products for customers of UBA to benefit from and has reiterated the bank’s commitment to putting its customers first. This was stated by […] The post UBA kicks off one year long 75th anniversary celebration, reiterates commitment to customers appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu MARKETING EDGE ONTV is set to conclude its insightful interview series with Dr. Rotimi Olaniyan on the Industry Conversation Segment this week. Viewers are encouraged to tune in this Wednesday, between 12:30 pm and 1:00 pm on TVC News, DStv Channel 418, and at 8:00 pm on WAP TV, with a repeat […] The post MARKETING EDGE On TV hosts Dr. Olaniyan tomorrow appeared first on Marketing Edge Magazine ..read more

WFA President and Mastercard CMO, Raja Rajamannar has honored five exemplary industry initiatives from around the globe at the Global Marketer Week in Toronto, and also presented a special award to ADVAN Nigeria for its brief writing program and efforts to enhance local marketing practices. Established in 2010, the annual President’s Awards recognize initiatives led […] The post WFA awards industry initiatives, ADVAN at Global Marketer Week, Toronto appeared first on Marketing Edge Magazine ..read more

…France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June. The Cannes Lions International Festival of Creativity has announced that it will honour advertising veteran Jacques Séguéla with its prestigious Lion of St Mark award. With a career spanning more than 60 years in the industry, Séguéla […] The post Cannes Lions presents lifetime achievement award, the Lion of St Mark, to Jacques Séguéla appeared first on Marketing Edge Magazine ..read more

SPRITE, the iconic lemon-lime flavoured drink from The Coca-Cola Company, has launched its irresistibly delicious lemon-lime taste in a new bold look — highlighting the ultimate cut-through thirst-quenching experience that only Sprite® can deliver. The successful launch of the Sprite ‘Heat Happens’ global platform in 2022 encouraged people to ‘stay cool’ in tension driven or […] The post Catch the Drip: Sprite’s new look hits Nigeria appeared first on Marketing Edge Magazine ..read more

The Global Chair (Exports and Credit) at the Women Economic Forum (WEF), headquartered in India, pioneer Deputy Chief Executive Officer (Banking) at the Ghana Export-Import Bank (EXIM) and currently Deputy Managing Director (Corporate Resources) at the Consolidated Bank Ghana (CBG), Nana Ama Poku, has been admitted into the Fellowship of the Chartered Institute of Marketing, […] The post Top Ghanaian female banker, now fellow of Chartered Institute of Marketing (CIM) UK appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu Akinola Afere, Director, Client Services at Kantar (Insights Division), has said that sustainability will be the next frontier of marketing. This is against the prevailing and deliberate quest for purpose-led marketing and the demand for alignment with social values which have become pivotal to successful customer journeys. Afere stated this at the […] The post Sustainability is the next frontier of marketing – Afere appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu The Advertisers Association of Nigeria, ADVAN, has re-elected Osamede Uwubanmwen, Commercial Director, Biogenerics Nigeria Limited as president for the second term. The re-election exercise took place at the association’s Annual General Meeting held on 10th May, 2024. Uwubanmwen, who has completed his two years’ service term as the president, was re-elected for […] The post ADVAN re-elects Uwubanmwen as president appeared first on Marketing Edge Magazine ..read more

Onga, a leading seasoning brand renowned for enhancing the great tastes and aroma in every dish, solidified its commitment to celebrating African culture and talent by sponsoring both the AMVCA Cultural Day and the Best Lead Actress Award at the prestigious 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) ceremony. A celebration of […] The post Onga celebrates culture and talent: Sponsors AMVCA Cultural Day and Best Lead Actress Award appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu Maltina, a premium malt drink brand from the stable of Nigerian Breweries Plc, has called for entry submission and application for the 10th edition of Maltina Teacher of the Year 2024/ 2025 competition. The competition which flagged off on 16th May, 2024, will close on the 19th June, 2024. Managing Director and […] The post Maltina Teacher of the Year 2024 calls for entries appeared first on Marketing Edge Magazine ..read more