In today’s retail landscape, customer experience is a key differentiator that can set brands apart. While many businesses focus on aspects such as convenience, personalization, and omnichannel experiences, one critical area that is often overlooked is accessibility. Retail brands have a responsibility to ensure that their products and services are accessible to all customers, including those with visible and non-visible disabilities. Building accessibility into their customer experience strategy aligns with ethical and legal obligations and presents a significant business opportunity for brand ..read more

In the dynamic landscape of retail, advertising plays a pivotal role in driving customer engagement, brand visibility, and ultimately, sales. As the industry evolves, leveraging advanced technologies like Artificial Intelligence (AI) has become crucial for retailers to stay competitive. In part 5 of the series, Retail Mashup discussed AI in retail marketing. This part goes further by focusing on how AI can play a role in ad networks in helping brands connect further with consumers. Perfect Retail Marketing: AI Evolution In Retail (Part 5) Table of Contents What is an Ad Network? The Rise o ..read more

Retail marketing encompasses retailers’ strategies and tactics to attract customers, drive sales, and build brand loyalty. It involves a range of activities, from traditional advertising and promotions to digital marketing and customer engagement strategies. This is part 5 of the series on using artificial intelligence focusing on retail marketing. Table of Contents What Is Retail Marketing? Evolution of Technology in Retail Marketing Use of AI to Enhance Retail Marketing Engagement and Customer Experience Examples of Brands Using AI to Perfect its Retail Marketing Efforts Pros and Cons of Us ..read more

Chatbots, a form of artificial intelligence (AI), have transformed how retailers engage with customers. These intelligent conversational agents are deployed on various platforms, including websites, messaging apps, and social media, to assist customers with queries, provide product recommendations, and even facilitate transactions. Part 4 of the series will explore the definition of chatbots, their evolution in retail, examples of retailers using them, and how AI enhances both chatbots and the customer experience. Additionally, we’ll discuss the pros and cons of using AI for chatbots in reta ..read more

In recent years, the retail landscape has undergone a profound transformation fueled by artificial intelligence (AI) advancements. This technological revolution has not only reshaped how retailers operate but has also fundamentally altered the way consumers shop. In the first part of the series about AI and the retail industry, we introduced the concept and how it impacts the retail industry. The second part continues by focusing on personalization. What are the good, bad, and ugly components of using the technology for retail brands to build the best experience for consumers? Table of Conten ..read more

The retail landscape is undergoing a dramatic transformation. Gone are the days of one-size-fits-all shopping experiences. Today’s customers crave personalization, convenience, and a seamless journey across all touch points. This is where artificial intelligence (AI) steps in, poised to redefine the way we shop, how stores operate, and data we will need to improve customer experiences. Table of Contents What Is Artificial Intelligence? How Can Artificial Intelligence Be Retail’s Killer App? Retail Brand Examples Using Artificial Intelligence Today The Flip Side of the Coin: Addressing AI Con ..read more

Retail businesses are shifting from selling products to creating experiences. This community-based business model drives customer loyalty and increase spending. Table of Contents Retail’s New Community-Based Business Model – Introduction What Is Community-Based Business Model? What Are Benefits And Drawbacks to Community-Based Business Model? Benefits of the Community-Based Business Model Drawbacks of the Community-Based Business Model Examples of Retail Brands Using Community-Based Business Model Next Steps Retail’s New Community-Based Business Model – Introduction There is divergence ..read more

In a positive shift its customers, IKEA is implementing strategic price reductions worldwide on furniture following a period of inflationary pressure. As raw material and transportation costs stabilize, IKEA is prioritizing affordability by lowering prices across a range of products. Retail Mashup investigates this phenomenon even when other brands have kept prices higher in a race to manage inflated costs. Table of Contents IKEA – Gears In Motion IKEA – Looking Ahead In 2024 Going Against The Tide, Gaining Goodwill And Loyalty Beyond Prices – Customer Experience Plays A Key Role IKEA ..read more

The 96th edition of the Oscars ignited a frenzy for fashion, film, and the overall Hollywood experience. After the celebratory night is over, brands should continue investing in customer engagement to prolong awareness and sales. Table of Contents The 96th Academy Awards (Oscars) In A Nutshell Capitalizing on Oscar Wins: Retail Experiences for Winning Films / All About Customer Engagement Merchandise Bonanza: Beyond the Big Screen: Community & Social Media Engagement: Extending The Brand: Barbie Is The Actual Big Winner The 96th Academy Awards (Oscars) In A Nutshell The 96th Academy ..read more

March 10, 2024, marks the eighth official year Nintendo celebrates National Mar10 Day (or National Mario Day). Retail Mashup explores this phenomenon, the Super Mario brand and this occasion is a great customer experience trend other brands should explore. Table of Contents What Is National Mar10 Day? Official Celebration of National Mar10 Day Customer Experience Lessons What Is National Mar10 Day? March 10th brings a day of joy for gamers worldwide – National Mario Day! This unofficial, yet widely celebrated holiday, is a vibrant tribute to the red-capped plumber and the sprawling univers ..read more