This week, we feature Angela Xu on our Senior Spotlight! As a graduating senior, we sat down with her to talk about her experiences with the club. Angela is originally from Rhode Island, and is passionate about branding and design, and sharing what she’s learned as a member of GMS, and she’s able to do so as GMS’s VP. GMS has supported her with client-facing skills, as well as improving her time management, communication, and teamwork skills. To all GMS and prospective GMS members, she recommends taking the initiative to try out new things, even if you’ve never done them before! Outside of GM ..read more

September is one of the most hectic months for a lot of people in the United States. Schools are starting, leases are expiring, and the ever so important latest edition of the iPhone gets released onto the market. This year’s rendition of Apple’s main attraction is the iPhone 13, featuring many of the same features that the iPhone 12 possessed last year. Some key differences include Apple’s most powerful chip to date, the A15 bionic chip, as well as a smaller Face ID notch and longer battery life. Although Apple seems to release a similar product every year, they are still able to generate hu ..read more

E-commerce as a way to make money has blown up in the past decade and a half. With so many people now gravitating online, the marketing industry has also migrated along with its market. The younger generation has spearheaded this effort, with college and even high school students looking to make money and hone their marketing skills in the digital space. Enter Travis Gelinas. Currently a Junior at BU studying Chemistry. Travis has been running an e-commerce clothing store featuring his own custom shorts known as “T’s Trunks”. Travis has been at this endeavor for about two years now, investing ..read more

Up until recent years, Inbound Marketing was considered to be a novel concept. It was primarily seen as an optional supplement to more traditional push marketing campaigns. However, in the modern era, the internet has necessitated a change that puts the customer in the center of all stages of the marketing process. This is the reason why Inbound Marketing practices have become ubiquitous. Inbound Marketing is the process of creating original, engaging content that will attract, engage, and delight potential customers in order to draw them to your business. This pull oriented approach is cente ..read more

Chee-po-le? Chip-ole? Chicole? For some, Chipotle may be a hard name to pronounce. When K-Pop boy band, BTS, was unable to pronounce the company’s name in a viral YouTube video, Chipotle responded quickly in a tweet by saying “Its chicole now” and changing its twitter handle to match. The first US fans of BTS were then treated to a free burrito bowl if they used the code NEWBIES on the Chipotle app. This all is, in fact, part of Chiptole’s marketing strategy – to appear relatable, humorous, and genuine. Using its social media platforms such as Instagram, Twitter, and TikTok , Chipotle engages ..read more

After the rise of TikTok over the past few years, other social media companies have tried to catch up by introducing similar features. For example, YouTube recently introduced Shorts and Twitter in their newly released video carousel. Perhaps the most notable version is Instagram’s: Reels. Reels are short-form videos that can include audio and filter effects, and like TikTok videos, have a huge potential to go viral. Although you can make videos based solely on your own ideas, there are also trends which can be recreated. Reels reach a much larger audience than regular Instagram posts. They a ..read more

Whether you are jamming down the streets of Commonwealth Ave or chilling to the beat of slow jazz, music has become a part of our everyday lives. Audio streaming services have allowed this all to happen, providing access to content at any time or place for you to listen to. These platforms also host a wide variety of options to choose from, from music produced by artists of various sizes to podcasts dedicated for subject matters all over the spectrum. At the top of all the audio streaming services lies Spotify, a Swedish company that has quickly taken over the industry, boasting a tremendous p ..read more

By Olivia Soto Scrolling on TikTok is a major pastime for Gen-Z, and over the past few years, TikTok has changed the game for social media marketing by giving brands the opportunity to grow by connecting with their audiences in an engaging way. Companies have been experimenting with TikTok content by posting memes, contributing to existing trends, and creating unique campaigns. Here are a couple of examples of brands using TikTok to their advantage: CAVA As the “Mediterranean version of Chipotle”, not only does this restaurant showcase its vibrant selection of eats through cooking videos ..read more

By Stella Yang Tik-Tok is blowing up. Not only is the social media platform the birthplace of countless creative up-and-coming dances, comedic sketches, and 15 second audios – it’s also been a place where various companies have had a platform to thrive. The Tik-Tok business space is incredibly versatile, lending a voice to both small businesses, who use the platform to showcase the creation process of their products, to well known brands connecting with their consumers through humor and skits. Tik-Tok isn’t only known for these creative forms of marketing though, it’s also created a space for ..read more

By Emily Tan To promote The Batman’s recent release and Oreo’s limited-edition cookies featuring the superhero’s iconic emblem, Warner Bros. and Mondelez have teamed up once again to bring London a fully immersive cinematic experience. For three days beginning March 4, Rio Cinema was rebranded to Oreo Cinema, where moviegoers who attended opening weekend found themselves at the center of a pre-screening crime scene. Each audience member became a suspect under the investigation of Gotham City’s police department and worked with paid actors to crack the mystery. And Warner Bros. and Mondelez mad ..read more