Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later…   Want to skip to the good bit? Click the relevant link below to find the section you want to know more about:  Why should I be using Lead Ads? How can Lead Ads be used? Special Ad Categories Types of Lead Generation Ads Automated Chat Calls Automating the Process What We’ve Learned Why should I be using Lead Ads? Lead gener ..read more

What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies you should consider implementing in 2024. Earlier this month, I presented a webinar which dives into the 2023 round-up and SEO tips for 2024. Algorithm Updates Again and Again and Again… 2023 saw the release of 9 ‘official’ algorithm updates (so far!). 4 o ..read more

  In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share my top under-utilised tools in Google Ads—these tools I value based on their ability to improve account management and enhance your results. The 5 tools that I will uncover are: Automated rules Portfolio bid strategies Seasonal adjustments Business data Custom columns   Autom ..read more

  If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to our screens. Fast forward over a decade, and Black Friday is now not restricted to one date, but in fact like Christmas, pretty much the whole of one month is dedicated to big deals and promotions from small and large retailers and brands alike. In this blog, we look at how public relations ..read more

  PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When the 2 teams come together and collaborate it enables your business to work towards dominating the search results page. You are able to secure both paid ad placements, alongside organic search rankings to increase visibility, brand exposure and credibility. Through ..read more

Key Takeaways from Leicester Digital Live 2023 –  Anicca Digital’s Annual Digital Marketing Conference  With 10 topflight speakers and Winstanley House packed with some of the region’s best digital marketeers, Leicester Digital Live 2023 (LDL23) has been a huge success.    One of the hot topics of the day was AI, with Fernando Angulo from SEMRush, Martin Broadhurst and Neil Collard each delivering informative and engaging presentations around this key marketing tactic. From looking at the basics of AI, its impact before June 2023, the pitfalls, and long-term proje ..read more

  In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months.  Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help streamline our internal processes. At Anicca Digital, we unlock these powerful tools to harness unprecedented benefits for our clients and how we operate as an agency – improving our efficiency and continue ..read more

Ambush Marketing: In a Barbie world   Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations.   In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big public event, without paying any money, although they are not the official sponsor”. Essentially, it refers to companies hijacking and jumping on another brand’s campaign without having the official rights to do so.  This is often ..read more

Introduction In today’s fast-paced digital world, businesses constantly seek innovative ways to captivate their audience and elevate their brand presence. Adobe Suite offers a powerful arsenal of tools that empower businesses to unleash their creativity, transform their digital assets, and drive impactful digital marketing campaigns. In this blog, we will delve into the capabilities of Adobe Photoshop, Adobe XD, Adobe After Effects, and Adobe Premiere Pro, and explore how these tools play a crucial role in empowering businesses on their successful digital transformation journey. Additionally ..read more

  What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and maintain a positive public image for individuals, brands and organisations, but both employ distinct strategies to achieve their goals. The Chartered Institute of Public Relations (the CIPR), defines PR as: “Public Relations is the discipline which looks after reputation, intending t ..read more