With the advent of technology and ever-rising competition in the hotel industry, the next-generation hotel guests demand frictionless stays, wherein their needs and requirements are anticipated and taken care of automatically by the hotels. Thus, as a hotelier or an accommodation provider, it is imperative for you to fine-tune your digital strategies to deliver a [...] The post 5 Hotel Technologies That Can Create Personalized Guest Experiences appeared first on trivago Business Blog ..read more

Every month the trivago content team rejects hundreds of images submitted by hotel managers. Why? It’s two fold. First off, the photos fail to meet our quality standards. Secondly, it may sound cruel, but no image can be less damaging than a bad image. So instead of risking it, consult our simple tips for better [...] The post 5 Tips for Hotel Photos That Sell appeared first on trivago Business Blog ..read more

Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building [...] The post International Women’s Day: Celebrating Leaders in Hospitality and Technology appeared first on trivago Business Blog ..read more

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better. The post The Room Amenities That Matter Most to Your Hotel Guests appeared first on trivago Business Blog ..read more

When browsing for accommodations online, future travelers are looking for rooms that reflect modern comfort and value for money. Naturally, better-looking rooms lead to more bookings. It’s as simple as that. So, how do you tackle dated accommodations to meet the quality stay guests expect to enjoy? It’s actually easier than you think because it’s [...] The post 5 Affordable Ways to Improve the Look of Your Hotel Rooms appeared first on trivago Business Blog ..read more

The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that touches every aspect of travel. For example, the amount that travelers are willing to spend on in-destination tours and activities is projected to be worth $266.7 billion by 2027, according to Research and Markets. That [...] The post How to Create Memorable Guest Experiences appeared first on trivago Business Blog ..read more

Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and [...] The post The Right Way to Reach Global Travelers appeared first on trivago Business Blog ..read more

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization [...] The post Personalized Offers—They’re Not Just Discounts for Guests appeared first on trivago Business Blog ..read more

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today [...] The post Delivering a Great First Impression to Hotel Guests in the Digital Age appeared first on trivago Business Blog ..read more

Although millennials aren’t the core customer group of airlines, hotels, and travel companies today, it’s going to change very soon. BCG in its study, Traveling with Millennials, claims that millennials or Gen Y will be the core customer group for hotels in coming years, when they enter their peak earning, spending, and traveling years. One [...] The post 5 Ways to Delight Millennial Guests appeared first on trivago Business Blog ..read more