Real estate advertisements are an important way to market your business. However, one wrong choice of words can greatly impact you and possibly put you in court. Learn how you can advertise your business legally.   Who is Responsible for an Advertisement?  Whether you are a real estate agent or broker, you share the responsibility for your advertisements. If you are a principal broker who owns a real estate business, you also share some responsibility for the ads your agents put out, since they will be under your company name.  Where Can You Advertise In Massachusetts and ..read more

Counteroffers are widely popular in real estate. As a big part of the transaction process, counteroffers take a lot of time and diligence. Here are ways to prepare your clients during this undertaking. What is a Counteroffer in Real Estate? A counteroffer is a negotiation between a potential buyer and the seller during the real estate transaction process. The seller can agree to the buyer’s bid on a home or reject it, with a higher price and different terms. It is similar to bargaining, where a seller can timidly agree to sell to that potential buyer but under new terms. From there, the buyer ..read more

Homebuyers saw mortgage rates drop in December 2023 due to the Federal Reserve stopping their rise of inflation. Founder of Sahm Consulting and former economist for the Federal Reserve Claudia Sahm tells Relator.com, “The direction we’re headed is down this year, but how far down is a big question mark.”  With both interest rates and mortgage rates set to drop, here is what agents should expect for the 2024 housing market. 2023’s High Mortgage Rates Hurt the Housing Market  In 2023, when the Federal Reserve raised its interest rates to battle inflation, mortgage rates rose as well t ..read more

Gritty American homeowners often have a “Can Do!” attitude when it comes to home repairs and maintenance. From cleaning the gutters to painting the interior spaces and from power washing the deck to installing new window treatments, home tasks keep homeowners busy most weekends.  According to the Joint Center for Housing Studies of Harvard University, “nearly 80% of homeowners report that they’ve tackled a project themselves.” Ordinarily, this statistic would be a positive one that means American homeowners are innovative go-getters. But some home tasks are not meant to be DIY.  Som ..read more

Are you one of the millions of Americans who watch House Flippers, Flip or Flop or any of the other HGTV shows that show a home going from old and worn down to fresh and updated in a 30-minute segment?  You may watch and think, “I can do that!” However, as real estate professionals know, there is a lot more than just what is seen on these addictive shows. Home flipping is not for the faint of heart.  While statistics show that flipping houses can be a lucrative real estate investment strategy, it is not without a certain level of risk. According to ATTOM, a leading curator of land ..read more

Whether your buyers are intrigued by the idea of transforming a home from drab to fab or they just love those HGTV shows like Fixer Upper, there are a lot of things to consider when purchasing a fixer-upper in today’s real estate market.    Let’s look at what a fixer-upper is and the pros and cons you may want to make your buyers aware of before they make an offer.  What Is A Fixer-Upper?  A home that is considered a fixer-upper tends to be an older home that requires upgrades to many, if not all, of the components of the home such as electrical, plumbing, roofing, and aes ..read more

Drive through practically any community in Massachusetts or New Hampshire and you will see some gorgeous historic homes. From iconic first-period homes to stately structures that have been standing since the American Revolutionary War era, this region is filled with homes that have the character and charm that many home buyers seek.  Second only to New York, Massachusetts ranks as the second highest state in the nation with registered historic homes. With over four thousand homes on the national register in our area, real estate professionals need to have a grasp of the historic home ind ..read more

  There are many reasons why someone would want to live in New Hampshire. There are unparalleled opportunities to get outside and appreciate nature across the state. You could spend a day, a weekend or a full few days hiking the Appalachian Scenic Trail. Likewise, you can spend the weekends on the coast either by the lakes or go surfing at some of the best spots in New England with 13-miles of beautiful coastline.  New Hampshire is also incredibly popular because of its lack of sales tax. One of only three states in the country with no sales tax, no local municipalities nor the stat ..read more

  So much goes into making an open house a success. Everything from the way the space looks to the timing of the event and everything in between, there is a lot that agents need to think about. Here’s a short list of things to be aware of going into your next open house.  Advertising Matters If no one knows about your open house, how are you supposed to get a sale? That’s why using your social media accounts to share information about your listings is so critical. You can also use sites like Zillow or create a Facebook event to advertise as well. It’s also a good idea to send an ema ..read more

  The world is changing, which means the real estate markets are changing. Factors like the economy, inflation, artificial intelligence and a changing attitude about jobs as they relate to real estate, especially among young professionals, are going to be hugely important to pay attention to as 2024 approaches.   There are a number of factors to consider when looking at the market.  Man using laptop searching for real estate or new house on the internet with for sale sign on red house Prices Are Set to Rise In 2024, prices of homes are set to increase across the country ..read more