The outlet is located in Via Riyadh. Beauty is a big deal in Saudi Arabia, and the Kingdom loves to indulge in luxury. The latest international brand to enter the country is Aesop, which has announced the grand opening of its first store in Riyadh. Aesop has found a home on the lower ground floor of the Via Riyadh shopping complex. As you enter the store, you’ll find yourself in a tranquil environment. Bathed in muted hues, you’ll find yourself in a state of serenity — something that the brand’s products promise as well. Clay-like tones and stainless steel interiors add a contem ..read more

The collaboration features sporting gear inspired by the 90s. Fashion and the Middle East are inseparable. From the latest luxury wear to trending streetwear, the region’s fashionistas are always “on point.” Taking things up a notch, New Balance has teamed up with District Vision — the global eyewear brand — to launch a cool collaboration. While this is the third collaboration between the brands, it’s the first time a collection has been made available in the Middle East. But this New Balance x District Vision collection isn’t just about footwear. It’s an expansive apparel collection featuring ..read more

The high-end boutique sells accessories, bags and stationery. The Kingdom Centre in Riyadh is home to a range of shops, from luxury fashion to home items. Now, the Montblanc Suite 4810 has come to the capital. Spanning 2,600 feet, the high-end boutique is now open. Located on the first floor of Kingdom Centre, Montblanc Riyadh Suite 4810 is home to a range of accessories, bags, fragrances, stationery and watches. The venue includes the brand’s latest collection, which is presented elegantly across the store. Plus, it is home to a gift corner, pantry and VIP Room. Montblanc Suite 4810 has been ..read more

What If You Can was shot by the Kingdom’s Haifaa Al Mansour. Nike is famous for its campaigns, from Michael Jordan’s Failure to Serena Williams’ Dream Crazier. Now, it has broken ground with What If You Can in Saudi Arabia. Directed by the Riyadh-born filmmaker, Haifaa Al Mansour, it aims to inspire young girls in the country to take up sports.  What If You Can was shot on the streets of Riyadh, and shows a young girl dreaming about her future. When she is given a football, she sees herself playing a range of sports. She imagines dancing, football, horse riding, skateboardi ..read more

The Californian-born brand is expanding in the UAE.  Fashionistas, we have some stylish news. The streetwear brand Amiri has expanded in the UAE and opened a store at Mall of the Emirates in Dubai. If you’re looking to update your wardrobe, here’s what you need to know.  Amiri is a Los Angeles-born company, which started in 2014. Mike Amiri was born in Los Angeles, United States, is of Iranian descent and is the mastermind behind the brand. Music is a huge source of inspiration for his designs, and he started off by sewing pieces for artists. The pieces have been ..read more

Experience a clean shave and a sick fade at this new barbershop. Chaps & Co has long been a form favourite for bespoke male grooming. The multiple FACT award winner boasts a global portfolio with barbershops in Abu Dhabi, Dubai, New York, and now Riyadh in Saudi Arabia.  Chaps & Co will open its latest branch in the trendy Via Riyadh development later this month, offering clean shaves and sick fades to Riyadh residents and visitors to the Saudi capital. This new opening for the male grooming brand elevates the routine task of getting a haircut and boasts a unique pe ..read more

The collection is available in the hotels and online. FIVE Hotels and Resorts has expanded from hospitality to fashion. The brand has launched its clothing line, FIVE MODE. The collection captures the essence of beach days and glamorous nights, and brings together an urban chic aesthetic.  FIVE MODE draws its inspiration from Vibe at FIVE. The collection includes light, breathable pieces, which have been made from high-end material. In a bid to create an environmentally friendly line, the cotton has been sourced through the Better Cotton Initiative. The multi-purpose, wearable p ..read more

The motorsport-themed line includes clothes, shoes and accessories. Shoppers, start your engines. American rapper A$AP Rocky and sportswear brand Puma have dropped an exciting collaboration. Drawing inspiration from motorsports, it spans clothing, shoes and accessories. If you want to get your hands – and feet – on the pieces, here’s what you need to know.  A$AP Rocky has worked as the Creative Director on the campaign. He has overseen the whole process and directed, styled and produced the campaign. The A$AP Rocky x Puma Sweatsuit is similar to a racing suit and features a distresse ..read more

The collection drops in-store and online in June. Tiffany & Co. has been dropping creative collaborations with big names that have ranged from Beyoncé Knowles to BTS. Now, it has launched Tiffany Titan by Pharrell Williams. The producer and rapper has worked on a collection, and here’s what you need to know.  Tiffany Titan by Pharrell Williams includes bracelets, earrings, necklaces, and rings. The signature piece is the Tiffany Titan by Pharrell Williams, a Five-row Ring in Gold with Diamonds, which features a spike motif inspired by the mythological Poseidon and his triden ..read more

The brand expands from Russia to the UAE. The sophisticated salon UpDo is expanding from Russia to the UAE. The Moscow-born brand has not yet confirmed the exact location and opening date, but here’s what we know.  UpDo in Dubai is a sleek space with a contemporary design. The minimalist décor includes white, beige and brown colours, soft sofas and gold accents. There are dedicated areas for manicures, pedicures, spa treatments and a hair salon.  The venue will also contain a rooftop overlooking the skyline and there are Insta-worthy Burj Khalifa views. The space includes greenery ..read more