News about the Queen giving up real fur in any of her new clothes has led to discussions on sustainability versus animal cruelty. BBC Radio Suffolk invited Where Does It Come From? founder Jo Salter on air to discuss the announcement with presenter Mark Murphy. There are differing views on the sustainability of real versus fake fur. The argument that fur is biodegradable is common, however to keep it from biodegrading (aka rotting) too soon, nasties like formaldehyde are used. Alternatively fake fur is usually an oil based non biodegrading plastic. However there are now recycled plastic fur an ..read more

A reflection on the ‘big things’ that have happened in ethical fashion in the 5 years since Where Does It Come From? launched our first collection – by Lucy Kerry, Where Does It Come From? Product Manager Denim Jeans for Children – one of our first products (and still popular!) It’s hard to believe that it’s only been 5 years since Where Does It Come From? launched onto a fledging ethical fashion scene, armed with our first collection of khadi denim clothes for kids.  Our mission was then, and still is now, to show customers and indeed the world that clothing production can be ..read more

Great conversation between Where Does It Come From? founder Jo Salter and BBC Radio Suffolk’s Heidi Secker. Topics included how to think differently about clothing – including how often we wash, dry and iron our garments. Click below to listen to the discussion ..read more

Our founder Jo Salter was invited onto Wayne Bavin’s BBC Radio Suffolk show this week for a discussion ethical fashion at Christmas. Christmas jumpers were the hot topic following a wonderful initiative in Beccles to run a Christmas jumper swap shop. You can listen to the discussion below ..read more

Where Does It Come From? founder Jo Salter joined key experts on Climate and Fashion for the WFTO panel session on Climate and Fashion in October 2021. Chaired by Matteo Ward, fellow panelists were Delphine Williot of Fashion Revolution, Mimi Sewalski of Avocado Store and Selyna Peiris of Selyn. You can watch a recording below ..read more

By Jo Salter, Founder Where Does It Come From? – Kind Clothes that Tell Tales Hand Picking of organic cotton at Gram Sewa Mandal Co-operative (photo by Jitendra Kumar) You’ve probably heard negative things about cotton.  It’s often referred to as ‘the dirty crop’ or ‘the thirsty crop’ because of the large amounts of chemical pesticides and water used to grow and process it.  Sustainably speaking, it’s usually pitched as a bit of a no no. Example – Remember the iconic image of Stacey Dooley standing in the dust bed of what used to be the Aral Sea, in her documentary ‘Fashion ..read more

It’s Christmas again and a wonderful time to let our friends and family know how much we care. With increasing awareness of how much ‘stuff’ we dispose of each year – 240,000 items of clothing end up in landfill in the UK each year! – we want to choose wisely. If you are buying ethical Christmas gifts then here are a few suggestions that are kind – to the planet, to the makers and to your loved ones too! What’s more each comes with a code on the label so their new owners can explore the story behind each garment or accessory – from the sustainable cotton farms, through skilled co-operative wor ..read more

Do you remember the old phrase ‘Cheap and Cheerful’? Every day we are enticed to buy cheap clothing but we now know that this doesn’t leave the farmers and garment makers feeling cheerful at all.  Plus there’s the devastating effects of pollution and waste on our planet, a frightening and growing concern. But is there such a thing as cheap sustainable fashion? We don’t have to go back very many decades to understand that our culture of clothes shopping has drastically changed. The advent of fast fashion brought with it a downward spiral of mass production, over consumption and correspon ..read more

by Lucy Kerry, Where Does It Come From? Product Manager Marie Kondo Decluttering: It’s an odd old world when everyone is raving about a TV series about tidying houses but there’s no denying that Marie Kondo is fast becoming a household name.  I held out against such silliness for a while but this week I relented and watched a few episodes to see what all the fuss was about.  Marie Kondo Decluttering – Addictive and Inspiring And, oh my goodness, it’s rather addictive and certainly inspiring.  For those who have yet to succumb, the premise is that Marie Kondo, the tiny ..read more