Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina
The MTB Lab
by Brian Mullin
23h ago
The newest style brings seamless versatility from peak to pavement Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair. Embracing the spirit of exploration, the Cammina exudes sophistication and is as comfortable on the alpine slopes as on a stroll to the corner cafe. Vintage subtleties interplay with a geometric frame to combine modern aesthetics with old-world charm ..read more
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Chris King Introduces Generation 4 Hub System
The MTB Lab
by Brian Mullin
2d ago
A Great Thing Just Got Better Chris King Precision Components has announced a switchover to a new hub system, referred to internally as Gen 4. The main changes in the new hub system are universalized drivers and axles. This is not a performance-based evolution. King’s signature bearings and RingDrive system remain the same. Still, Gen 4 makes service and upgrades easier and less expensive, with the intention of lowering the overall cost of ownership and increasing the useful life of each hub. The evolution from the previous hub designs to the new Gen 4 system marks a leap forward in perform ..read more
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Sea Otter 2024 – BMC and SCOR
The MTB Lab
by Brian Mullin
3d ago
Roadmachine 01 Two When it comes to your one-bike collection, we’ve now legitimately pushed the boundaries with the latest BMC Roadmachine 01. This Roadmachine 01 TWO build features innovative BMC technologies, including Stealth Cable Routing, built-in downtube storage, and the ICS Carbon Evo Cockpit. It is complete with the Shimano Dura-Ace Di2 groupset and 4iiii power meters, combined with the DT Swiss ERC 1100 Dicut wheelset. This Roadmachine 01 TWO build is a veritable rocket. Integrated and removable rear light. Roadmachine 01 X One For riders unwilling to be confined to one surface ..read more
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Peak Design and Roam launching Photography Scholarship
The MTB Lab
by Brian Mullin
3d ago
Peak Design, the worldwide leader in carry solutions, and The Roam Collective, a leading organization that celebrates and elevates representation in mountain biking, are proud to partner on a brand new scholarship program designed to equip up-and-coming female photographers and videographers with the skills, guidance, and relationships needed to launch or level-up their careers in the outdoor industry. Many people have the skill, talent, and drive to be a visual storyteller. Opportunities to do it professionally—particularly in the giant, marketing-focused outdoor industry—certainly exist ..read more
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Sea Otter 2024 – Apparel from Curious Creatures, Pearl IZUMi, and Ornot
The MTB Lab
by Brian Mullin
1w ago
Curious Creatures Curious Creatures reimagines mountain bike apparel by offering clothes that feel and look like clothes, not costumes, allowing riders to perform their best while staying connected to their own style and the natural world around them. “At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression, and respect for the environment,” says Woodworth. “Our mission is to inspire riders to break free from the confines of traditional, overbuilt mountain bike gear and reconnect ..read more
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The Radavist Announces ‘From Biocrust, With Love’ Documentary
The MTB Lab
by Brian Mullin
1w ago
John Watson, Co-founder of The Radavist, released a 10-minute documentary called “From Biocrust, With Love.” John worked with filmmaker Sinuhe Xavier and Dr. Kristina Young to showcase the delicate nature of soil in dry and arid landscapes and how it’s all intrinsically linked to snowpack and river health.  Deserts have a reputation for being lifeless. Nothing is further from the truth. Dry places are full of life; you have to know where to look for it… One of the most interesting places to look is right at the soil surface. In the desert surrounding Moab, Utah, the soil surf ..read more
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Sea Otter 2024 – Wild Rye
The MTB Lab
by Brian Mullin
1w ago
Wild Rye Launches Spring 2024 Collection Featuring New Gravel Kit, Versatile Wild Rye, the premiere active lifestyle apparel brand designed for and by women+ adventurers, unveils its Spring 2024 collection, offering new styles for more activities and more body types. Lucille sports bra You asked, and we delivered. Introducing Wild Rye’s first sports bra. These longline bras are built for low-to-moderate impact, with carefully placed seams so as not to interfere with your bike/ski/hiking packs. The Lucille also pairs perfectly with our new Eleanor Chammy for the most swoon-worthy cycling kit ..read more
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Sea Otter 2024 – Osprey
The MTB Lab
by Brian Mullin
1w ago
ESCAPIST BIKEPACKING BAGS Pedal the road less traveled with five on-bike options that cover a wide range of frame geometries and three bike-specific pack volumes for different-sized missions. The Escapist Family of bluesign products allows you to configure a bikepacking system that fits you, your bike, and your riding style just right. Frame Large (top), Frame Medium, Frame Small, Wedge (bottom) ESCAPIST WEDGE BAG The Escapist Family allows you to build a comprehensive bikepacking kit to fit your bike and how you ride just right. The waterproof Escapist Wedge Bag is cleverly designed with ..read more
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Sea Otter 2024 – Velocio
The MTB Lab
by Brian Mullin
1w ago
Velocio OFF-ROAD EQUIPMENT The demand for mountain biking apparel has never been higher. By combining terrain and style, movement and function, riders have been doing more, riding bigger, and pushing limits. Riding apparel demands a similar evolution. Since the outset, Velocio has designed its apparel as an outdoor industry brand: uncompromising fabrics, athletic fits, flattering looks, and better clothing. Velocio Off-Road Equipment is an extension of this ethos. Their mtb lineup is divided into three disciplines: Access, Trail, and Ultralightweight. road vs. mtb They have a different emb ..read more
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Sea Otter 2024 – Walkabout 4
The MTB Lab
by Brian Mullin
1w ago
KOO Eyewear Supernova Sunglasses KOO’s Supernova sunglasses are a harmonious blend of lightweight construction and top-performing functionality in eyewear. Specifically designed for running, cycling, and outdoor activities, these ultralight sunglasses prioritize a perfect fit and panoramic visibility at an enviable 21 grams. The frameless single-lens design, combined with Zeiss’s Nylon toric lens, grants unparalleled clarity. The shatter-proof, anti-reflective lens with 100% UV Protection ensures safe and enhanced field vision while ensuring maximum protection. Ultra-lightweight at only 21 ..read more
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