Well, Ok – that might be a little harsh, that YOU is not you specifically. But if you are doing it wrong, it’s really not your fault. It’s only because we haven’t taught it to you.   Honestly, it’s a little bit miraculous if you are even doing it a little bit right given that: A. The world around us has impacted how we grow (COVID, Enrollment changes, just… life) B. Some people in your life who are supposed to help you with this may be doing it wrong, too, and again, it’s likely not their fault either! C. On some campuses, COB is considered toxic or bad and has been stigmatized only for ..read more

For the past two semesters, you have been focused on accessing who is on your yard (campus) and who are the right quality people to be a part of your organization. You have been trying to avoid “T-shirt wearers” or people who will just denounce right after they join! However, the real question is how have you measured your year.   Now that it’s summertime, everyone is trying to be outside! Whether you choose to be outside or inside, the time for true relationships to begin is during the S.U.M.M.E.R.: S: Strengthening U: Understanding of M: Membership M: through Meaningful E: Engagements ..read more

School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is time to turn our attention to CRUSHING Fall Recruitment and leveling up our Chapter.   With systems in place and a marketing strategy putting leads into your pipeline – you may be asking, so what, now what?! It’s June and now’s the time to put the process into action!   You can’t recruit just a name – you need to recruit the people behind the name. So, how do we do that? How do we connect and get to know the leads ..read more

Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it near the ignition) is merely the first step in the “driving” process. After the key is in place, you then have to turn it (or push that little button), shift the car into the correct gear, gently apply pressure to the gas pedal (especially for those of us with less sensitivity in our feet), and finally, you can GO! Now, those are just a few of the visible steps in the system, but there’s so much more happening under the hood ..read more

There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture.   Maybe you’ve heard some of them…   “During recruitment you can’t talk about the B’s – boys, booze, and bars” “There used to be a law that more than 4 women living in a house is a brothel” “You can’t speak to any freshmen until after formal recruitment because it’s dirty rushing”   …I could go on… *eye roll* But let’s get into one of the major myths displayed in that last example. Let’s talk about dirty rushing and how this myth i ..read more

Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or a fun new filter on Snapchat, it doesn’t take much to hold our attention for a second. Impressions are short and sweet – we hold on to them briefly, but they don’t linger or last. Connections last. Connections are ongoing. As fraternity and sorority advisors, we want to be encouraging ways that students can count connections – not impressions. The question we need to be asking is – how can we turn our likes… into ..read more

The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new to the recruitment game, having a solid plan in place can make all the difference when fall rolls around. Let’s high dive into some strategies to ensure you make the most of summertime and emerge stronger than ever.   Prep Work Reflection: What Works vs. What Doesn’t Before setting up your strategies, it’s crucial to reflect on past experiences. Take a moment to evaluate what has worked well for you in the past and wha ..read more

Revolutionizing the Recruitment Experience We are thrilled to announce one of the most significant updates and product improvements for the Fall 2024 Recruitment season: the new Companion App! Introducing the New Companion App After reviewing your critical feedback, the Phired Up team spent the last few months rebuilding and updating key features of the Companion App. This new app is focused on an enhanced user experience and introducing new features. Our goal with these updates is to ensure a smooth recruitment experience that prioritizes clear communication, eliminates confusion, and pro ..read more

There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are trying to solve with our respective organizations. There is a lot more in the book, and I recommend you pick it up, but for now, let’s focus on this concept—what problem are we solving with our organization’s existence? What do you do? I want you to really think about the answer to that question deep in your heart and soul. What does your chapter or community do? What problem do you solve by existing? If I am being honest, most chapter ..read more

An Open Letter to Fraternity Men I’m not sure how to start this or even why I am feeling compelled to write to you today. Perhaps it is because I have a son. My little boy is 10, which means in about 8 years if he chooses to – he’s coming for you. It’s pretty likely he will be joining a fraternity because I am his mom. 8 years may seem far away, but the men that will advise his fraternity chapter are likely joining it right now. At Phired Up, we grow groups. We want you to attract, select, and secure the right people to move your organization forward. I should be an advocate for joining a ..read more