On page 1 of our brand book it says this: "We take what we do incredibly seriously, but NEVER ourselves." FRAHM is all about real life. Real life is best. It also hurts more. That's the payoff. High for low, low for high. Real life is sometimes really tough - Doctors' have a wickedly dark sense of humour. It helps them cope. Real life is also beautiful. Laughing like a hyena on acid is beautiful. Even if you don't look too beautiful trying to breathe between tears of laughter. We're a British brand. We fear pretension. If you get too full of yourself, you'll have the p ..read more

We launched 8 new jackets in our SS25 Launch. Attempting to avoid hyperbole, it's going really well. Thank you! The bestseller so far is the Heavy Twill Deck Jacket.  I wonder why. Is it the design? It's purpose and a gap in our range? The absolutely stunning images & video? (I've included some extra, below my chatterings). Probably, like all things, a balance. Getting great imagery isn't (entirely) magic. It helps that Emmalou (Mrs FRAHM) and I have worked in creative professions for decades.  It helps that Chris, in the images on here, is a friend (at first he was my ..read more

What are you into? Movies? Yes. Jackets? Yes. Absurdly charismatic actors saying stuff we want to repeat in the pub? Yep, me too.  I got to represent a few movie directors and was an executive producer (posh title for the person everyone shouts at) in a previous life. Sure, that was for car ads & music videos, which don't count. But heh, it was at least a tantalising sniff of the good stuff.    Here's how the movies I love have influenced FRAHM's aesthetic. It was a lot of fun* putting together.    Enjoy, Nick   *Harrison Ford would never say 'fun ..read more

We are not "FRAHM Clothes" When I launched frahmjacket.com from our kitchen in July 2018, I made one jacket (the Original Utility Field). Then, we made more jackets. Then we got amazing reviews. Then it seemed awesome & obvious to make stuff to go with them. I mean, we can make great other garments, so why not? Right? For FRAHM Owners who've been with us for years, you'll have seen caps, scarves, jumpers, shirts, belts, all kinds.  All great. All lovely experiments. All distractions and confusions. I have obsessed with offering the clearest, simplest, undistracted vision of what ..read more

I love rain. I mean, really love it. I’m a headf*ck rain bore. A complete rain tw*t. Right now, as it sheets it down, all day, I’m happier than ever. Rain is part of who I am. It defines me. My Desert Island Disc is Singing In The Rain. Seriously. Rain is my friend, mantra, thread & philosophy. Smile in Ventile? What? It started when I used to race bikes as a teenager. You’d enter a race months in advance, pay the entry fee, plan, train, manage to get a lift half way across the UK and turn up to find half of the 60 guys hadn’t turned up. Lost already. No chance. None. Of the remaining 30 ..read more

For the first time in our five year history, you can now see a FRAHM up close and properly personal in our first live sample sale. This your chance to touch a FRAHM, or one Nick has tested (don't worry, they're washed). On Saturday 25th November, we are inviting our investors, customers and loyal fans to come an join Nick and the team at our offices near Bath to grab a FRAHM for a mere fraction of the standard price. Be warned. These are no ordinary FRAHMs. We have sourced jackets from Nick's den (he has his own private den), our sample rails, testing samples, press shoots, PR jaunts and other ..read more

We don’t do Black Friday. Never have. Never will. Black Friday is the exact opposite of what FRAHM stands for. So, as ever, when they zig, we zag. So instead of big discounts or a fancy campaign, we're not changing anything. We're staying open because we believe in what we do and we have no reason to jump on the Black Friday bandwagon. Don't buy the cheap thing, you get the next day. Black Friday jackets are like cocaine. It's a short rush, then deflation. A hole in your pocket, and nothing to show for it but the need to buy again... And again... Instead, invest your time & money into t ..read more

?This is me when I was suicidal. June 21st. A week after my 44th birthday. This is also one of the best moments of my life. Why? My 4 year old son has just grasped my hand tight as we walked our Jack Russell. “Daddy, why are you so sad? It’s ok. I love you.” In that moment, all my pain, all my fear and self loathing disappeared for a moment and I burst into tears. He hugged me. Such extraordinary empathy from a tiny man. He saw the pain I thought I was hiding. It was wonderful for so many reasons. To be offered love is the greatest salve. Love saves. To see that my son was truly kind, somethi ..read more

5 years. I have so many stories. All started by that black Original Utility Field Jacket I'm wearing outside our house (main blog image above), just before I picked the kids up from nursery. I was so proud there. Still am. Now I'm not a househusband, running FRAHM for 12 hours a week from our kitchen. We had to sell that house to stave off debt. I didn't earn a sausage from FRAHM until late 2020. That was not easy. Then it started to pay off. We're not rich and we work too hard, but it's better every day, It's been intense, wonderful, terrifying & incredibly fulfilling, so far. Here's some ..read more

YOU, our customer, are our greatest asset. FRAHM would not exist without you – not just because you buy from FRAHM, but because you love telling us how much you adore our jackets. Or not. It’s OK. Your passion is what makes us.  And we want to hear from you.  Your mission is to send us MORE of your amazing reviews.  Email us. Take a pic on your phone. Film yourself. It can be simple low quality. It can be super pro. You're the boss. If you are willing to flaunt yourself on camera, then videos are what we love the most. You can share your clip ..read more