You’ve written a great book, but how do you get reviews on Amazon? The Price of Fewer Reviews As a new author, you pay a tremendous price when you don’t get Amazon reviews. Your books have lower visibility and credibility, since reviews are social proof for potential buyers. Book sales may ultimately suffer as a result. Amazon reviews offer exposure to potential readers and can testify to your book’s quality and content. Reviews are an essential marketing tool. Positive reviews … Read More ..read more

Authors are tasked with marketing their fiction and nonfiction books to a variety of audiences. While being prepared to speak in front of an audience is invaluable, it’s can also be frightening. When it comes to glossophobia, the numbers are clear: Up to 75% of people have mild to severe … Read More ..read more

Sell sheets, also known as one sheets, are often requested by booksellers, award competitions, reviewers, and other industry folks. They are useful tools for people to get quick information about your book and make decisions, such as whether or not to stock your book in their store. It’s important to … Read More ..read more

One thing I struggled with when I was a newer writer was, “What should I write?” I liked a lot of things: science fiction, military sci-fi, science fantasy, steampunk, space opera, contemporary fantasy, urban fantasy, paranormal, some romance, some horror, some action, some thriller/suspense, even some erotica. Ideas in all … Read More ..read more

Now that in-person social gatherings are coming back, I’m looking forward to being able to hold launch parties for my upcoming releases again. Previously, I’ve given two launch parties, for my novels Vicious Circle and Threadbare, both of which went well, so I thought I’d write about what I did … Read More ..read more

They say every author should have an “elevator pitch” ready. The theory is that you run into your dream agent or publisher, or your all-time favorite author, on an elevator. You have just as much time as it takes to get to the lobby to pitch your book. What do … Read More ..read more

  When I was writing my first book, a romance with suspenseful elements, I was shocked when my beta readers told me what I’d actually written was an inspirational romance. By having my characters pray, lean on their faith, and talk with God, I was writing “inspirational”? I asked myself, … Read More ..read more

There are a hundred and one different sites on the web where authors can give away an ebook. They can use services like InstaFreebie, forums like MobileRead, or blogging platforms like BookLikes. I was just revising a list post on this topic when I was reminded of one option that … Read More ..read more

Online events are more popular than ever before. Whether it is a book launch, live reading, writing workshop, or even an entire conference, marketing is essential for maximizing your audience, and thus maximizing your success. So how do you get people to come to your event, and even better, spend … Read More ..read more

I didn’t even know I was supposed to have a media kit, or press kit, or whatever you want to call it. Did you? Do you even know what one is? I had heard of these things before, but I never really gave them much thought. Until now. In doing … Read More ..read more