If we could pinpoint one of our most commonly asked question here at Evergreen Authors, it would be this: "Who is the best publicist to hire to spread the word about my book?"  For many years, we haven't had an answer to this. In fact, if you have been around this whole writing game for a long time, you know that this is probably one of the hardest questions for any author or publisher to answer.  The price is too high. Plus, most publicists don’t understand the unique challenges authors face. Why bother? Then we met Kendra Riley, the driving force behind Dawning PR. Not only does s ..read more

You know it as well as we do: publicity can be a treacherous path for authors. Everywhere we turn, there are new opportunities to spend our precious resources of time, money, and energy.  In our experience, authors navigating publicity on their own can become disoriented quickly. Typically, they’ll book the first publicist they find who promises them the world, only to find that the results are not what they hoped for.  We have had more than a few authors come to us at Evergreen Authors tell us their experience with publicity has been so disappointing that they are discouraged from e ..read more

Dear Evergreen Authors: It seems like a lot of authors that I follow are posting bonus content for their books on social media or author website. Is this something I should do for my book? Good question! In our opinion, the more extra content you can create for your book, the better. But you don't want to just create content and let it sit there. That content can be used in many different ways, all of which can lead people to your website and book, along with rewarding loyal readers who can’t get enough of your work and want more. So yes, we do recommend creating bonus content for your book b ..read more

If you know Evergreen Authors, you know that our philosophy around book marketing is pretty simple: Figure out a couple things you’re willing to do to get your book out there.  Do those things well.  Simple, right? Not really. If there’s one question we hear over and over again it’s this: How much should I spend on book marketing? It’s a question we can’t answer with a specific number, no matter how much we’d like to. Your marketing budget depends on many things: your goals, your disposable income, and your willingness to put in the work.  What if I don’t have any marketin ..read more

Dear Evergreen Authors: I keep hearing I need to build an Author Platform in order to sell my book, but I don’t even know what that means or how to do it. Help! We get asked this question all the time from authors, and we totally understand why.  "Author Platform" has become a buzzword in the publishing industry, yet when you ask someone what one actually is, you're usually met with blank stares and mumbles about social media and email lists.    Here’s the quick and easy definition of Author Platform: Author Platform: Your ability to sell books based on who y ..read more

This is the social media age, right? No one mails anything anymore, right? WRONG. If I could go back in time, I would have found 25-30 key influencers in my genre and popped a book in the mail to them, along with a personal note. A personal touch goes such a long way in marketing—especially in the book selling business! Authors are always asking us what are some ways they SHOULD be promoting their book but aren't. Our answer: a mail marketing campaign! Is this old school? Yep. But hear us out. Nowadays we are bombarded with social media advertisements that all look the same. Are those effecti ..read more

How to Get the Most Out of NaNoWriMo // Evergreen Authors Dear Evergreen Authors: What does NaNoWriMo stand for? And how do I participate in it as a writer? Great question! We love NaNoWriMo and think it’s a wonderful way for writers to get motivation and encouragement to write their book because let’s face it…we ALL struggle sometimes with getting that novel done and could use an extra boost. What is NaNoWriMo? National Novel Writing Month (NaNoWriMo) began in 1999 as a simple, yet daunting, challenge: Write 50,000 words of a novel during the thirty days of November. Now, ever year on Novemb ..read more

November 2 || Evergreen Authors Well, authors, the news as of late has been a little bleak. After several years of a pandemic and all sorts of ups and downs, the message we’re hearing loud and clear is this: We’re heading into a recession.  For creatives, the word “recession” can feel like cause for panic. “Recession” implies that people won’t spend money on anything that is considered non-essential, like books, art, or anything fun.  Not so fast.  The first thing we want authors to hear is this: Just because the economy is in a downturn doesn’t mean you have to throw your hand ..read more

May 12 || EVERGREEN AUTHORS If you know us, you know we’re all about finding new and “out of the box” ways of getting your book in front of the right audience. One of the resources that has been really incredible for me, has been Teachers Pay Teachers. If you are unfamiliar, Teachers Pay Teachers is a website where educators can share their lesson plans, activities, and ideas with other educators. Some of the content is free, some is individual paid content, some is bundled at a specific price point.  TPT is a treasure trove for teachers short on time (which they all are) and short on ene ..read more

March 2 || EVERGREEN AUTHORS We recently had the chance to speak to our dear friends at Wise Ink Creative Publishing about how to build an Author Platform to promote and sell your work from. Sidenote: Have we mentioned how much we love Wise Ink? Probably, but we’ll say it again.? It would be safe to say the powerhouse team there taught us all we could ever need to know about books, publishing, and most importantly, the power of having a trusted team behind you for your creative work. The team at Wise Ink gets that book marketing is about a lot more than figuring out ways to hack algorithms. Wh ..read more