Football Shirt Culture
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Football Shirt Culture is the world's first and longest-running football kits and product news website. Football Shirt Culture has been bringing football kit fans the latest release news since 2006, as well as being a home to hundreds of features on the fandom and the industry in the last decade and a half. In association with sister websites such as DesignFootball.com, FSC continues to..
Football Shirt Culture
12h ago
This appears to be the new Manchester United 24/25 Home shirt by adidas.
The “leak”, from “jerseyreview” on IG, shows a 2024-25-season design in tones of red - incorporating a gradient - and minimal trim and partner logos/branding, including that of new sponsor “Snapdragon”, in white ..read more
Football Shirt Culture
12h ago
This is the new Júbilo Iwata Third shirt from Admiral.
The 2024 secondary-change release for the Japanese J1 League side is in black to represent the local night sky and has gold trim to signify a pursuit of glory, while the goalkeeper version is in sky blue ..read more
Football Shirt Culture
12h ago
Prins Hendrik Ende Desespereert Nimmer Combinatie (PEC) Zwolle have unveiled their 2024-25-season Home shirt.
The Dutch Eredivisie side’s new primary release from adidas sees the club’s blue and white horizontal stripes incorporated into the German supplier’s latest constructional template, with said stripes divided with black and black also used for most partner/sponsor logos/branding and trim ..read more
Football Shirt Culture
2d ago
This is the new Jamaica Away shirt, to be taken to this summer’s Copa América 2024 in the USA.
The 2024 change release from adidas, unveiled by Shenseea as part of the teasing of her new single “Work Me Out” (featuring Wizkid), is in black, yellow and green with a pattern evoking Jamaican culture and incorporating the silhouette of the national bird of Jamaica, the red-billed streamertail ..read more
Football Shirt Culture
2d ago
This shirt appears to be the Arsenal 2024-25-season Third design from adidas.
Should the “leak”, which we were made aware of thanks to @NathanPanter_52 on X (Twitter), prove to be correct, the Gunners’ new secondary-change release is in tones of light blue and purple and has navy-blue detailing and trim - including a return for the German supplier’s “Trefoil” logo and a simple cannon crest ..read more
Football Shirt Culture
2d ago
LOSC Lille have unveiled their new New Balance home kit for the 2024/25 season. The kit, featuring the club's signature Team Red, Navy, and White colours, celebrates the loyal fan base with the theme 'To the people of the North'.
Marking LOSC Lille’s 80th anniversary, the design includes a modern take on the traditional V shape, a nod to the club’s early days. The deep red shirt features a shadow print pattern of smaller V’s, which is also reflected on the socks ..read more
Football Shirt Culture
2d ago
Buenos Aires-based Argentine side Club Atlético Vélez Sarsfield have unveiled a special-edition 2024 shirt.
The new release from technical sponsor Diadora is, ostensibly, a “whiteout” affair, with the crest, partner branding/logos and the iconic chest chevron - made up of script from the side’s founding document - in grey/silver on white, with true colour barely present beyond the underside of the cuffs ..read more
Football Shirt Culture
4d ago
This is the new Spielvereinigung (SpVgg) Greuther Fürth 24-25 Home shirt by Puma.
The 2024-25 primary release for the German 2. Bundesliga side features green and white horizontal stripes, with the former fading from clover green to a light mint green as they travel to the crest side and the banding on the sleeves matching ..read more
Football Shirt Culture
4d ago
Knattspyrnufélagið Víkingur, the Reykjavík-based current champions of Iceland’s Besta deild karla, have revealed this 2024 Macron Away shirt.
The largely white new secondary design features a grey/silver map of the club’s local “108” district of their home city overlaid with the conveniently minimally intrusive current logo of partner/sponsor BMW, a “Hero” logo of the Italian technical partner also made low-profile through colouring and, given warranted prominence, the crest in full colour ..read more
Football Shirt Culture
4d ago
Kieler Sportvereinigung Holstein von 1900 (KSV) - “Holstein Kiel” - have unveiled their new Puma Home and Away shirts.
The 2024-25-season primary release is in shades of blue with a stylised honeycomb/hexagon pattern and partner/sponsor logos/branding largely in red, while the primary change is in white with blue patterning ..read more