One of our favourite photographers and friend of Cult Kits, Kane Hulse as set off once again on a tour of one of Europe's historic clubs. The results are unsurprisingly glorious and make the viewer feel like they're with him as he captures the ground and supporters on match day. In a whistle-stop tour, London based photographer Kane Hulse, once again has looked to explore more journal like photography from a match day. This time it was Feyenoord, where fans, burger vans, flags and of course the stadium were all shot. Just as visits to Arsenal and Marseilles have proven what Kane capt ..read more

On Mother's Day weekend, for the first time in Italian football, the players of AC Milan's First Teams will wear their mothers’ surnames on their jerseys. Milan, May 10, 2024 – On Mother's Day weekend, for the first time in Italian football, AC Milan players will take to the field wearing their mothers’ surnames instead of their usual names, aiming to bring attention to personal identity rights for every individual. On 27 April 2022, the Constitutional Court deemed discriminatory the law imposing automatic attribution of the paternal surname. Since 1 June of that year, according ..read more

Sometimes you know you’re living in a moment that you’ll never forget – and when you do, you have to take a few seconds to absorb what is happening, to remember how it felt, sounded, looked. As the clock ticked down on one of the greatest seasons in Ipswich Town’s proud history yesterday, I diverted my eyes from the pitch for a few moments and gazed around at the sea of expectant faces inside Portman Road. It was a reminder of just what a football club means to those who follow it. Ipswich were last in the Premier League in 2002. In the years – sorry, decades – since then, Town fans endured a ..read more

Goalkeeper turned photographer. It's not something you expect as a career path now is it. Well, Chaz bucks that trend with photography of a journalistic style which makes the imagery captured look effortless, when it's anything but. Growing up a stone's throw from the Parc des Princes, Chaz dreamt of one thing – becoming a footballer. Now 32 and having passed through the ranks of Rennes and Le Havre AC as a goalkeeper, the pursuit of artistic excellence through photography is now the goal. We caught up with the Parisian photographer who has one many admirers ..read more

To celebrate the 50th edition of These Football Times (our favourite football magazine FYI), we were asked to compile a list of the 50 greatest football shirts ever. It was a task that nearly broke us because there are SO MANY bonafide classics to choose from. Beauty, of course, is in the eye of the beholder so if you don't agree with our picks, we can only apologise (please tell us what we missed or got wrong in the comments below). Right, let's get into it...     Denmark - 1986 Home     One of the great templates – the only question was which should we pick. Covent ..read more

The return of the Cult Kits Artist Showcase series, sees us catch up with an artist who captures the charm and elegance in the moments of football, we all treasure. This artist is, Camilo Ortiz. It was the image above, posted on Camilo Ortiz's Instagram feed which immediately alerted us to this artists talents. Capturing a single moment from the 1998 World Cup in France, when Zizou rose like a salmon against a Brazilian defence. Just look at it... It's a masterpiece. So, there was only one thing to do and that was to reachout to Camilo and ask if they would speak to us. Lucky for us, (and you ..read more

The roots of any football team, anywhere in the world is the community around it. For their latest collaboration with none other than the KINGS of iconic branding RIZLA. Lovers FC took their new collection to the streets of one of London’s most thriving, interesting and diverse local communities Peckham.       Communities are built on tradition so they linked up with the team from RYE LANEZ TATTOO, with every member of the team being a lifelong SE London resident, to pop to some of the area's most iconic spots, Ozzies Cafe.       The collection itself features ..read more

With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European Championships. This offering of the fabled tournament is being hosted by Germany and the hosts are kicking us off in Munich against Scotland. So with the upcoming tournament, we had a look back through our archives and have picked out our favourite shirts from the Euro's. This was a tall order and we have made some glaring omissions... We've picked out our fifteen favourites below, let us know who we definite ..read more

It's not often that a photographer shoots for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that photographer, a master of his craft and probably one of the most humble too. Jared's work has featured for the soccer culture elite, such as Soccerbible and adidas and we've been in love with some of his imagery for some time now. We were lucky enough to share a few shirts with the Washington D.C. based photographer for a private shoot. The results, (as we expected) only emphasised our admiration for his work and talent,&nb ..read more

In the world of creative agency ad land, competition for business is fierce.  One minute you're working with a giant of a sports brand the next you're pitching for a new client, selling your vision. But there's one agency who has been pushing their clients with their work, consistently and with another level of brilliance for some time now. That agency is, I Love Dust. A creative agency from humble beginnings, I Love Dust have worked with the biggest in the business and set trends with their work. If you know your Nike Football ads for example, you'll have witnessed the impact I ..read more