Statistics indicate that the growth of social media users is exceeding 4% per year. This is something digital marketers and web developers have to take notice of. The execution of a strategy to enhance Sydney search engine optimisation, for instance, will only be successful if it includes social media links to the website. Every established SEO agency in Sydney usually informs its clients why this sometimes forgotten excellent tool is so important. This article discusses the importance of link-building for website design and indicates why and how social media should be an integral part of it ..read more

A web developer Sydney who has to create websites for businesses in this very competitive city must have experience in developing tailored websites. It is often said that Sydney website development agencies are forerunners when it comes to designing this type of website. Because some business owners are often not directly and frequently involved in website development they don’t always understand what a tailored site is and what the benefits are. This article provides some information by defining the term and indicates some benefits of a customised site. Definition In short, a customised, tail ..read more

It is impossible to provide an “Ultimate” guide in one short blog, but information regarding important trends which are expected to influence SEO strategies in 2024 should be shared. Web developers can add new information to the guides they are already using. This article briefly discusses three of the most important trends web specialists foreseen for next year. (Although the article uses Sydney as an example the same principles are applicable anywhere in the “online” world.) SEO and strategy For business people who are not daily involved with SEO, it is good to have a quick look at the “defi ..read more

On March 5 Google announced an update called the March 2024 core update. Core updates might have a large impact on the organic traffic of a website. This article will give website developers and other stakeholders insights about the March 2024 update and what they should be aware of. Google updates in general Google often changes some of the aspects its search engine takes into account to rank websites. It is an ongoing process and literally thousands of changes are made in a year. Most of these changes are small adjustments and don’t have an impact on the overall SERPs. However, sometimes Goo ..read more

Some business owners don’t understand why they still need to develop their websites if their businesses already have one. Many owners also confuse this with programming. To assist in demystifying web development services, this article starts by briefly discussing maintaining versus programming. Specific aspects will then be looked at explaining reasons why sites should be developed continuously. Website Development Services versus programming Maintenance Any website development company is, in short, involved with the whole process of creating and maintaining websites. These services include de ..read more

Niche expertise in SEO is important for a business to help establish its website as a trustworthy source. Sites which are regarded by Google and other search engines as sources with expert content get high rankings. A high ranking ensures that the website is always visible when relevant information and products are looked for online. This article focuses on aspects of how to build niche expertise and how search engine optimisation companies integrate it into their designs. Difference between general and specialised expertise in SEO Before these aspects are discussed it must be determined how n ..read more

Usually, a business website is its first connection with clients and potential clients. To a great extent, this first contact determines whether a casual visitor becomes a loyal, regular visitor and client or not. Because the site is the digital face of any business that markets online, investing time and money into it is worthwhile. In this article, a few useful web development approaches for businesses will be discussed. Different approaches When looking at different approaches, keep in mind that businesses differ from each other and, therefore, all the approaches which will be discussed wil ..read more

Everybody who uses the internet for everyday tasks such as transferring money or checking the delivery date of a parcel, depends on API technology. Usually, the general public is not aware of this specialised technology because it is mostly IT technicians involved with website development who are using these software tools. This article will help everyone to better understand the significance and importance of APIs in the modern digital world. Define APIs To understand the influence of APIs on modern society one must have a basic idea of what they are. “API” refers to what is known as “applic ..read more

Every business with an online marketing strategy hopes (and almost always believes) that it has an impactful website. But what entails such a site? In short, it has to attract visitors, convert them into users and entice them to visit the site frequently. To achieve this, web design, content and visuals must be informative and interesting. Unfortunately, in many instances, website owners don’t realise that their websites can be much more effective if they have been created as user-centric web solutions.  Luckily most online marketers and design experts realise nowadays that if their websi ..read more

When companies started with online marketing they had only websites available as internet tools and web designers spent all their time on developing interesting websites to let a business stand out amongst competitors. Nowadays, however, when marketers talk about differentiating services for success, they refer to much more than websites. They still use websites, mostly to establish a specific brand, but blogs and social media posts are now two very important “vehicles” where businesses should stand out to be successful. This article gives guidelines regarding service differentiation as one of ..read more