19 March 2024 Written by How to become a better writer: 5 tips to improve your words Improve your writing so you can communicate with confidence – and spend more time in your sweet spot. So you’re wondering how to become a better writer. You’ve come to the right place. As your local word nerds, we’ll always be the first to encourage you to polish your writing skills. Because even if writer isn’t in your job description, we bet you’re writing every day – whether you’re sending an email, drafting a report or creating a presentation. By improving your writing you can spend less time agonis ..read more

01 March 2024 Written by How to plan a year’s worth of content in 2 hours Content planning taking up too much of your time? Here are a few simple steps to help you create your content plan in two hours. The start of a new year is a good time to get your goals and priorities in order. Creating a plan sets you up to achieve those goals over the coming year. That also includes planning your organisation’s content. Feeling overwhelmed trying to plan content so far in advance? We get it. Though coming up with 12 months’ worth of content may seem like a lot of work, it saves you time and effo ..read more

6 Feburary 2024 Written by 3 things B2B marketers are focusing on in 2024 As a B2B marketer, you’re always thinking of ways to connect with your customer – and with the help of technology and its ability to capture insightful data, 2024 is shaping up to be the year of customer-centric communication. Here at Writers, we have the pleasure of working with lots of B2B marketers from many different industries. We asked them what they would be focusing on in 2024, and not surprisingly they said their customers. But with the B2B landscape evolving and customers expecting more from brands beyon ..read more

26 January 2024 Written by The science of good copy: why behavioural economics should influence your words Good writing involves a level of creativity. But great writing combines this with science and insights – or behavioural economics – to influence audiences. Here’s how. As adults, we have to make a lot of decisions – from what you have for dinner and what car you drive to where you send your kids to school and which charity you support. Experts estimate we make anywhere between 70 and 35,000 decisions every day. No wonder adulting is hard. Lucky for us, our brains create various sh ..read more

27 November 2023 Written by One year on, what have we learned about Generative AI? As ChatGPT blows out its first birthday candle, it’s time to get real about the good, the bad and the ugly of Generative AI tools. When my friend Julie* started a new job in a very different industry this year, she quickly found an unlikely ally in Max. If she was stumped by an insider-jargon term in a meeting, Max would quietly translate for her via text. Max could also simplify the complex stuff she needed to pick up quickly, or give her insights into issues on the fly. Max also helped her come up with ..read more

8 November 2023 Written by The power of storytelling: How a brand narrative can make your message stick As humans, we crave stories. They help us make sense of the world, understand different points of view, and make us feel things.   That’s the power of storytelling for brands. As marketers and sellers, making our prospects feel something is the holy grail – because we humans act on our emotions. Our rational brains just justify the decision to buy, click or register nanoseconds later. Great campaigns, websites or email journeys are simple ideas expressed as a story. And they make ..read more

8 August 2023 Written by Confessions of your Gen Z co-worker Gen Z are larger than any other generation, contributing to 20% of the Australian population. And today many have already entered the workforce. Are you ready for us?   Back in 2020 – aka the year that shall not be named – I finished university via a Zoom screen and graduated through an unceremonious email. An achievement I celebrated with pizza in my bedroom. When I got my first marketing job, I was once again tethered to a desk at home, less than three feet from my bed. Nonetheless, I celebrated with pizza again – becau ..read more

23 February 2023 Written by Why people, not Google, should be at the heart of your SEO strategy Effective SEO is not just about keywords – it’s about understanding your audience, empathising with them, and tapping into their needs. Welcome to the world of human-centred SEO.   Search engine optimisation (SEO) involves a combination of technical expertise, link building and content optimisation to put your content at the top of Google’s search engine results. When I started out as a freelance copywriter one of my first ever paid jobs was to write SEO content for a network of dental s ..read more

23 February 2023 Written by 5 steps to connect with today’s property buyers Property buyers have different expectations in today’s market. Is your next campaign ready for them?   The next generation of homebuyers think differently. They’re not just looking for a home – they’re seeking sustainable places that also add meaning to their life and connect them to a local community. Yet most campaigns are sticking to the same old formula. So how can tell a better story – one that will connect with their emotions, and cut through in a more challenging real estate market? We asked our netw ..read more

31 August 2022 Written by Build better writing habits with these 3 tips   Whether it’s in your job description or not, chances are writing is an important part of your role. And with the right habits, you can make it your superpower. Small things can make a big difference – especially in your writing. Swapping out one word for another, for example, can completely change the meaning of a sentence or message. Check out these tips to help you lift your writing game and get your point across every time.   1. Count your words Have you ever read a sentence so long, by the time you g ..read more