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Creating a new fragrance is like embarking on a sensory journey. Perfume designers draw inspiration from all around them – whether it’s a beautiful garden in bloom, a piece of art or even a fleeting emotion that lingers in the air. This initial inspiration serves as the spark that ignites the creative process. In this week’s blog we follow the perfumery journey from the perspective of the perfumer. But in order to better understand the process we need to delve deeper into the history around perfume creation.   A Brief History of Perfume Creation The art of perfume creation dates back to ..read more

Coffee and Cocktails – Drink Inspired Fragrances The trend for sweet, gourmand food and drink scents are nothing new; drink inspired fragrances have always been popular. But the link between scent and taste is becoming a buzz topic. From eating experiences in the dark, bottomless brunches to the continued rise of plant-based diets, we are continuing to expect a complete sensory experience from the experiences and the products we buy. The world of perfumery is continually evolving, and one exciting trend that has emerged in recent years is the blending of scents with cocktail and café experienc ..read more

The Ramadan Collection – Fragrance Collection The month of Ramadan is highly cherished by Muslims as it is a time of fasting, known as one of the fundamental pillars of Islam. During this period, Muslims refrain from consuming food and drink from sunrise to sunset. This month serves as a test of patience and determination for every Muslim, as they dedicate themselves to prayer in both their homes and mosques. Although this is a time of reflection and restraint, this period has a wide array of associated scents; many of which relate to the breaking of the fast. Many relate to the foods eaten o ..read more

According to a recent Fragrance Trends Report there has been a major resurgence in popularity in body spray and body mists. Over the years, body mists have evolved from simple, single-note formulations to complex blends that rival the sophistication of high-end perfumes. Why are Body Mists Big Right now? In the realm of personal fragrance, body mists have emerged as a refreshing and versatile alternative to traditional perfumes. These light, airy spritzes offer a subtle yet delightful scent experience that appeals to a wide range of consumers. Consumers are found to be trading down to cheaper ..read more

Our Cocktail Hour Fragrance Collection is where taste buds meet sensorial delights, combining the world of mixology with fragrance creations, expertly crafted scents to titillate the senses. Gourmand fragrances have never been more popular. But these scents have often in the past been perceived as childlike and possibly “less sophisticated” than other fragrance categories. This year, gourmands are evolving and reinventing themselves as luxurious and decadent. The Cocktail Hour Collection is a selection of six tropical and tantalising fragrances guaranteed to sparkle and fizz with fun. Th ..read more

The Elixir of Life: The Best Elixir Perfumes Energising elixirs, influenced by the bold aromas of the 1980s, are gaining popularity and are poised to become a dominant trend in the fragrance world in 2024.  There has been a flurry of strong fragrance releases this year, reminiscent of the bold scents from the 1980s, such as elixirs and parfums. This micro-trend is supported by data, with a staggering 342.1 million views on TikTok for videos explaining ‘What is an elixir perfume’. Additionally, Google searches for ‘fragrance elixir’ have surged by 38% globally over the past three months (S ..read more

The Year of the Dragon – Chinese New Year Fragrance Collection To celebrate Chinese New Year and the Year of the Wood Dragon we launch our Year of the Dragon Fragrance Collection. Dragons can be found in many stories throughout the world, but never more so than in Chinese culture. These mythical creatures have been associated with many different things, including; prosperity, good harvests and protection. This collection seeks to capture the mythical and mystical qualities of the dragons and reflect their unique symbolism. The Year of the Dragon Collection is a selection of six fragrances lin ..read more

Incense is big news right now. In the ever-evolving world of perfumery, this one fragrance trend has caught the attention of many. Many of the recent perfume launches highlight incense notes within their composition and we recently mentioned Incense fragrances as one of the key fragrance trends for 2024 in our latest ebook. In the ebook, we state that, we believe incense will have a major impact on the perfumery world this year. But what exactly is incense, and why is it gaining popularity in perfumery? What is Incense? Incense is a resinous material derived from various trees and plants, oft ..read more

Why has the number of Fragrance Allergens changed? On 26th July 2023, the European Union (EU) adopted Regulation (EU) 2023/1545 to update labelling of fragrance allergens under Annex III to Regulation (EC) 1223/2009. This regulation came into force on 16th August 2023. A long transition period of 3 or 5 years is given to the industry to adapt to the new requirements in response to Regulation (EU) 2023/1545. What are Fragrance Allergens? Some chemicals which are used to create fragrances are classed as allergens. These allergenic chemicals can occur from some synthetic aromatic materials but a ..read more