In the United States, the trend in automobile development seems to lean towards larger, heavier vehicles, exemplified by the EV Tesla Cybertruck, infamous for its senseless and unappealing design. In contrast, Europe is adopting a more thoughtful and sustainable approach to transportation. The emphasis in Europe is on prioritising green and sustainable modes of transportation. A significant effort is being made to enhance the already advanced bicycle infrastructure, and we see manufacturers regularly introducing sleek e-bikes and innovative cargo bikes. This shift towards eco-friendly alterna ..read more

Cycling to work has been found to correlate with improved mental health, leading to increased happiness, according to a recent study published by The University of Edinburgh. The research reveals that individuals who commute to work by bicycle are less likely to be prescribed medications for anxiety or depression compared to those who use alternative modes of transportation. Moreover, the study suggests that adopting cycling as an economical and sustainable commuting method enhances mental well-being and implies that policies promoting investments in cycle paths and encouraging active commutin ..read more

Introduction Imagine weaving through the vibrant streets of Amsterdam, Copenhagen or any European city, where cycling is not just a mode of transportation but a cultural statement. Modern commuters, drawn to the eco-friendly and sustainable allure of cycling, navigate city streets on two wheels. However, there is a dilemma that many urban cyclists face – the clash between safety and style.  There's a common perception among these riders that traditional bicycle helmets are large, stiff, and bulky, threatening to obliterate their carefully curated self-esteem and confidence. With their rig ..read more

       Bicycle helmets have been around for a long time but have not changed much since their invention in the 1970s. They are still made of hard and rigid Polystyrene, shaped into a half-sphere with a thin plastic shell.  They are designed to break apart or collapse when they hit something, absorbing the impact force and protecting the head from serious injury.  But they also have many drawbacks. They are bulky, rigid, uncomfortable, and hard to store when not used. To many, they look outdated and boring and do not match the style and fashion of modern commuting ..read more

How fashion is part of the cycling experience Cycling transcends mere utility; it is a means of self-expression, interaction with the environment, and a potent vehicle for environmental change. In this discourse, we delve into the profound influence of fashion on the cycling experience, encompassing personal style and societal perceptions, and we can't but mention the fashion-centric designed and innovative safety accessory: the Newton-Rider N1 helmet. Crafting Personal Style Through Cycling Cycling as a Unique Canvas One of the most appealing aspects of cycling is that it allows you to craf ..read more

Understanding Concussions: Causes and Implications Concussions pose a grave risk in bike accidents, potentially leading to long-term cognitive and neurological issues that greatly impact an individual's quality of life. Research by Lloyd and Conidi reveals that traditional bike helmets provide limited protection against concussions, supported by the findings of Benson et al. However, it is essential to note that helmets still play a vital role in reducing the risk of head, brain, and severe brain injuries. Addressing this concern, the Newton-Rider N1 helmet has been ingeniously designed to off ..read more

A major shift is altering the transport scene within the delicate urban network of prominent European cities: the prioritisation of cycling. A harmonic fusion of urban planning and sustainable mobility has given birth to "The Unbearable Lightness of Commute," mirroring Milan Kundera's investigation of life's ambiguities. Urban planners are gradually embracing a scientific technique to build bicycle infrastructure that not only promotes environmentally friendly mobility but also enhances the urban experience. Dedicated bike lanes weave their way across cityscapes, creating a seamless network th ..read more

Greetings, fellow seekers of the road less traveled! Today, we embark on a journey of wit, wisdom, and a dash of irony as we unravel the peculiar fascination that our American cousins seem to have with their big, heavy, and old-fashioned SUVs.  As European cyclists, we may raise an eyebrow at this automotive obsession, but fear not, for we shall explore the heart of this matter with open minds and hearts, while pedalling our way towards sustainable transportation glory! The Great American SUV: A Love Affair with 'Cool' and 'Big' Ah, the American SUV, a true icon of the open roads and vast ..read more

Once upon a time, a transformation was taking place in the bustling streets of a city. People were ecstatic and anticipatory as they observed the beginning of a new era in urban mobility. The city had adopted the cyclist's point of view, opening the stage for a future in which bicycles would reign supreme. Cars used to govern the roads, wasting valuable space and suffocating the city's vibrancy. Instead, large bike lanes lined the streets, enabling people to ride their way across the cityscape. The city had become a refuge for those looking for a healthier, more sustainable mode of transportat ..read more

Rev your engines, folks, because a transportation revolution is underway! Picture this: sleek electric bikes whizzing through the city streets, zipping past those old-fashioned gas-guzzlers, and leaving a trail of eco-friendly stardust in their wake. Yes, my friends, the time has come for e-bikes to take center stage in urban transportation. Buckle up (or should I say, pedal up) as we dive into this thrilling trend that's transforming how we get around. Saving the Planet, One Pedal at a Time Forget fumes and smog; it's time to breathe in the fresh, crisp air of change. E-bikes are the green wa ..read more